Promoting the revitalization of rubber in the Amazon, generating income with inclusion, avoiding deforestation and rescuing the rubber tree identity is what drives Seringô's work.

Through the sustainable organic extraction of native latex, using social technology and involving indigenous peoples, rubber tappers, riverside dwellers, quilombolas and agrarian reform settlers, organic slippers of native rubber and vegetable fibers are produced, as well as utensils, bio-jewels, accessories and packaging.