{"id":2510,"date":"2020-07-28T13:28:06","date_gmt":"2020-07-28T16:28:06","guid":{"rendered":"http:\/\/aceleracao.ppa.org.br\/?p=2510"},"modified":"2021-04-18T14:52:35","modified_gmt":"2021-04-18T17:52:35","slug":"oka-juice-desenvolve-linha-de-sucos-e-chega-ao-sudeste","status":"publish","type":"post","link":"https:\/\/amaz.org.br\/en\/2020\/07\/28\/oka-juice-desenvolve-linha-de-sucos-e-chega-ao-sudeste\/","title":{"rendered":"Oka Juice develops a line of juices and reaches the Southeast"},"content":{"rendered":"
\"\"
Photo: Libra Branding<\/figcaption><\/figure>\n\n\n

The cans already give you an idea of what's to come: the <\/span>ok juice<\/span><\/a>, a business that integrates the portfolio of <\/span>Partners for the Amazon Platform Acceleration and Impact Investment Program<\/span><\/a>, launches on the domestic market, by the end of 2020, three flavors of the series <\/span>Juices from the Amazon<\/span><\/i>: a\u00e7a\u00ed, cupua\u00e7u and tapereb\u00e1.<\/span><\/p>\n

Until now, Oka juices were sold in around 70 points of sale, with coverage in the Greater Bel\u00e9m (PA). Starting in the second half of this year, the new line arrives in the Southeast \u2013 Rio de Janeiro and S\u00e3o Paulo initially. Bruno Moraes, co-founder of the company, says that a pre-sale will guarantee the arrival of the first 45 thousand 269 ml cans in that market.<\/span><\/p>\n

\u201cWe invested in product development during the pandemic. We use the resources made available by <\/span>Acceleration Program Business Round<\/span><\/a> to arrive at a product with competitive validity, which could reach all of Brazil. We soon realized that a lot of technology was needed, and we didn't have enough resources or need to invest in a large factory for that. We look for partners. \u201d<\/span><\/p>\n

In the search for companies that could work in an outsourced way in partnership, in the stabilization and filling of juices, Oka found about four possibilities. And the one that best suited the process was Globalfruit, from Minas Gerais. To reach this direction, however, one point was essential: to define the best package and develop it.<\/span><\/p>\n

New packaging and more flavors<\/b><\/p>\n

The packaging chosen was the can, as it has less initial investment cost compared to Tetra Pak. Once the type of packaging was defined, it remained to develop an attractive design that would be competitive on the shelves. THE<\/span> Pound Branding<\/span><\/a> co-created the packaging with Oka in a very collaborative way.<\/span><\/p>\n

\u201cBruno came to us to develop packaging for this new line of juices, with characteristics a little more sophisticated than other Oka products. In researching the meaning of the name Oka, in addition to the reference to the indigenous dwelling, we saw that the word also means divine force. And this power of the divine force of the Amazon we brought to the product packaging,\u201d says Berna Magalh\u00e3es, Creative Director at Libra.<\/span><\/p>\n

Another point highlighted by him in the creation process was to avoid being a purist in his approach to the Amazon, fleeing from a more crude and inhospitable representation: \u201cWe wanted to demonstrate each species the way it is, with the uniqueness of the strength it has. In each package we represent the tree, identified by the fruit. We made a study of leaves, branches, the fruits themselves, and this resulted in a unique visual and chromatic composition. We also incorporated in each package a scene that illustrates the extraction, processing or transport of these fruits. The relationship of the fruit with our culture, with the routine of those who harvest the a\u00e7a\u00ed, the one who pulps the cupua\u00e7u and the transport of the tapereb\u00e1. So that people would know a little about the trajectory of this fruit until it became juice\u201d, adds Berna.<\/span><\/p>\n

When everything was resolved in terms of packaging, it was time to choose the producer of the cans. Oka closed with Ball, which will manufacture the cans for the first sale of the line <\/span>Juices from the Amazon<\/span><\/i>. <\/span><\/p>\n

In early August, Bruno meets with buyers and distributors in S\u00e3o Paulo to adjust the arrival of 45,000 cans of a\u00e7a\u00ed juice in the Southeast \u2013 cupua\u00e7u and tapereb\u00e1 juices should arrive in November and December, respectively.<\/span><\/p>\n

Oka is already preparing two other flavors, which will be available in 2021: cocoa and bacuri. Cocoa juice will be produced in partnership with Andor Fruit, in Uruar\u00e1 (PA), and bacuri juice with Fazenda Bacuri, in Augusto Corr\u00eaa (PA), managed by a female leader in the region.<\/span><\/p>\n

According to Bruno, the line <\/span>Juices from the Amazon <\/span><\/i>must contribute to the social development of more than 200 families in the municipalities of Augusto Corr\u00eaa, Uruar\u00e1 and Terra Alta, all in the state of Par\u00e1.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

By the end of 2020, Oka Juice launches three flavors from the Juices of the Amazon series on the national market: a\u00e7a\u00ed, cupua\u00e7u and tapereb\u00e1.<\/p>","protected":false},"author":3,"featured_media":2946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-2510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\nOka Juice desenvolve linha de sucos e chega ao sudeste - Amaz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amaz.org.br\/en\/2020\/07\/28\/oka-juice-desenvolve-linha-de-sucos-e-chega-ao-sudeste\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oka Juice desenvolve linha de sucos e chega ao sudeste - 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