{"id":2577,"date":"2020-09-30T13:05:31","date_gmt":"2020-09-30T16:05:31","guid":{"rendered":"http:\/\/aceleracao.ppa.org.br\/?p=2577"},"modified":"2021-06-22T18:35:30","modified_gmt":"2021-06-22T21:35:30","slug":"setembro-foi-mes-de-amazonia-em-casa-floresta-em-pe","status":"publish","type":"post","link":"https:\/\/amaz.org.br\/en\/2020\/09\/30\/setembro-foi-mes-de-amazonia-em-casa-floresta-em-pe\/","title":{"rendered":"September was the month of Amazon at home, Forest standing"},"content":{"rendered":"

Showing the importance of consuming products that have a positive impact on the Amazon and generate income for its populations, contributing to the conservation of biodiversity, was what motivated the creation of the campaign Amazon at home, Forest standing<\/strong><\/a>.<\/p>\n\n\n\n

One of the most complex bottlenecks for Amazonian businesses to sell and market their products is logistics. Long distances and the transport of a few items at a time increase the cost of shipping. Another point to be highlighted in this aspect is the absence of distribution centers located more in the center of the country, especially in the Southeast, which facilitate this shipment to customers. <\/p>\n\n\n\n

The month of September was dedicated to implementing some strategies in the search for solutions to these dilemmas. A group of organizations made up of the Partners for the Amazon Platform<\/a>, Free market<\/a>, Amazon Hub<\/a>, Climate Ventures<\/a> and Idesam<\/a>, with the support of the Au\u00e1 Institute<\/a> and of the Biob\u00e1 platform<\/a>, mobilized efforts to increase visibility and access to business products that generate a positive impact for the Amazon, facilitating consumption through the Mercado Livre and Amaz\u00f4niaHub platforms. <\/p>\n\n\n\n

Betting on e-commerce and on a strategy to mobilize influencers in the areas of gastronomy and crafts, actors and actresses who engaged in the production of recipes, stories <\/em>on social networks and carrying out lives<\/em> with female entrepreneurs, the campaign focused on business accelerated by the Program and some other Amazonian brands in the Market Access Block, an initiative developed by Climate Ventures and Idesam since 2019 with the objective of finding logistics and marketing solutions for sustainable businesses in the region . <\/p>\n\n\n\n

Nine businesses from the Acceleration Program portfolio participated in the campaign - cocoaway<\/a>, Mendes chocolates<\/a>, of the Tribu<\/a>, Instituto Ouro Verde<\/a>, maniac<\/a>, Na'kau<\/a>, Peabiru Forest Products<\/a>, syringe<\/a>, Amazon tavern<\/a> and tucum<\/a> \u2013 in addition to other Amazonian brands \u2013 Apu\u00ed Agroforestry Coffee<\/a>, D'Amaz\u00f4nia Origins<\/a>, Amazon crumbs<\/a>, standing forest<\/a>, Amazon symbioze<\/a> and Terramazonia.<\/a><\/p>\n\n\n\n

The breadth of the audience reached by the influencers' profiles provided visibility in different areas. promoted lives<\/em> and videos with the production of recipes throughout September Bela Gil, chef Renato Caleffi, consultant, bartender and journalist Neli Pereira, actress Leticia Colin, fashion designer and actress Eunice Ba\u00eda, among others. <\/p>\n\n\n\n

Chef Carla Pernambuco created an exclusive dish for her restaurant, Carlota, which had interest and good acceptance throughout September. And journalist Patr\u00edcia Ferraz prepared an exclusive recipe for Banana bread from Brazil with Amazonian ingredients for her column in the Paladar section of the O Estado de S\u00e3o Paulo newspaper.<\/p>\n\n\n\n

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A publication shared by Bela Gil (@belagil)<\/a><\/p><\/div><\/blockquote>