{"id":2720,"date":"2020-12-21T09:38:52","date_gmt":"2020-12-21T12:38:52","guid":{"rendered":"https:\/\/aceleracao.ppa.org.br\/?p=2720"},"modified":"2024-06-05T07:44:00","modified_gmt":"2024-06-05T10:44:00","slug":"da-tribu-lanca-nova-colecao-em-tecido-emborrachado-da-amazonia-tea","status":"publish","type":"post","link":"https:\/\/amaz.org.br\/en\/2020\/12\/21\/da-tribu-lanca-nova-colecao-em-tecido-emborrachado-da-amazonia-tea\/","title":{"rendered":"Da Tribu launches new collection in Amazon Rubber Fabric (TEA)"},"content":{"rendered":"<p>The brand from Par\u00e1 <em>slow fashion <\/em>Da Tribu launched, on December 10th, a new collection, the<strong> guide<\/strong>, with innovative and sustainable pieces made in TEA (Amazon Rubber Fabric).<\/p>\n\n\n\n<p>The new pieces, with a limited edition, include a bag that transforms into a backpack and scarves, signed by Reg Coimbra and Bruna Bastos, designers from Jambo Est\u00fadio from Par\u00e1.<\/p>\n\n\n\n<p>The collection was conceived based on the changes caused by the coronavirus pandemic: &quot;We asked ourselves what people were looking for and we strongly noticed a reconnection with the space in which they live, with the house, for example&quot;, says the creative director of the brand, Tainah Fagundes. &nbsp;<\/p>\n\n\n\n<p>Another interesting point of the pieces is the multiple uses. The backpack can also be used as a bag, and the scarf, in addition to housing potted plants, can be used as a basket for objects and fruit. \u201cWe were interested in thinking about these developments, and that&#039;s why we called Reg and Bruna to conceive the design of the products, as well as the prints\u201d, says Tainah.<\/p>\n\n\n\n<p>Other partnerships in the collection include the Costura\u00ea collective \u2013 a project that brings together seamstresses from the Guam\u00e1 and Terra Firme neighborhoods in Bel\u00e9m \u2013 and the Pedra Branca community on the island of Cotijuba \u2013 which produced the TEA and has been a partner of Da Tribu for more than three years old.<\/p>\n\n\n\n<p><strong>The sustainability of parts<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"https:\/\/amaz.org.br\/wp-content\/uploads\/2021\/04\/202104Joa\u0303o-Urubu_Da-Tribu-interna-1024x683.jpg\" alt=\"\" class=\"wp-image-2711\"\/><\/figure>\n\n\n\n<p>The Nortear collection emerged from a common interest between the brand and Jambo Est\u00fadio. \u201cThere had been a common interest and admiration for some time. Da Tribu and Jambo are played by women from the Amazon, entrepreneurs, who think in a similar way and who believe in the power of partnerships\u201d, says Reg Coimbra.<\/p>\n\n\n\n<p>A survey of the universe of the brand and its consumers, market trends and the fashion area was carried out to propose new products with the Amazon Rubber Fabric (TEA), whose specific machinery was built with resources<a href=\"https:\/\/amaz.org.br\/en\/programa-de-aceleracao-promove-aporte-de-capital-de-giro-para-empresas-de-seu-portfolio\/\"> of the emergency notice of the Partners for the Amazon Platform Acceleration Program<\/a>, launched to help female entrepreneurs in the midst of the Covid-19 crisis. The fabric was developed in partnership with researchers from UnB (University of Bras\u00edlia)<\/p>\n\n\n\n<p>The parts are made of TEA and reused truck tarpaulins, with over ten years of use, representing at least 1 million kilometers traveled.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"https:\/\/amaz.org.br\/wp-content\/uploads\/2021\/04\/202104Da-Tribu-O-Tecido-Emborrachado-da-Amazo\u0302nia-Foto-Joa\u0303o-Urubu-foto-interna-1024x683.jpg\" alt=\"\" class=\"wp-image-2707\"\/><\/figure>\n\n\n\n<p>\u201cThe canvas was dyed and treated to be softened. It&#039;s a time to reframe and stop producing excesses, betting on timeless products with a longer shelf life\u201d, defends Da Tribu creator K\u00e1tia Fagundes, about the concept of the collection, which also permeates the entire trajectory of the brand, with the constant use of recyclable materials, renewable raw materials and investment in the relationship with communities in the capital of Par\u00e1.<\/p>\n\n\n\n<p>Before TEA, Da Tribu developed pieces with rubberized threads with latex, in partnership with Comunidade Pedra Branca. Now, the expectation is that, with the new machinery, production will increase and bring more financial return. \u201cWe saw that production is much higher, we had a very high demand and this impacts our financial world within the community\u201d, says Corina Magno, producer of threads and fabrics at Comunidade Pedra Branca.<br><\/p>","protected":false},"excerpt":{"rendered":"<p>A marca paraense de slow fashion Da Tribu lan\u00e7ou, no dia 10 de dezembro, uma nova cole\u00e7\u00e3o, a Nortear, com pe\u00e7as inovadoras e sustent\u00e1veis feitas em TEA (Tecido Emborrachado da Amaz\u00f4nia). As novas pe\u00e7as, com tiragem limitada, incluem uma bolsa que se transforma em mochila e cachep\u00f4s, assinados por Reg Coimbra e Bruna Bastos, designers [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-2720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Da Tribu lan\u00e7a nova cole\u00e7\u00e3o em Tecido Emborrachado da Amaz\u00f4nia (TEA) - Amaz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amaz.org.br\/en\/2020\/12\/21\/da-tribu-lanca-nova-colecao-em-tecido-emborrachado-da-amazonia-tea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Da Tribu lan\u00e7a nova cole\u00e7\u00e3o em Tecido Emborrachado da Amaz\u00f4nia (TEA) - Amaz\" \/>\n<meta property=\"og:description\" content=\"A marca paraense de slow fashion Da Tribu lan\u00e7ou, no dia 10 de dezembro, uma nova cole\u00e7\u00e3o, a Nortear, com pe\u00e7as inovadoras e sustent\u00e1veis feitas em TEA (Tecido Emborrachado da Amaz\u00f4nia). As novas pe\u00e7as, com tiragem limitada, incluem uma bolsa que se transforma em mochila e cachep\u00f4s, assinados por Reg Coimbra e Bruna Bastos, designers [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amaz.org.br\/en\/2020\/12\/21\/da-tribu-lanca-nova-colecao-em-tecido-emborrachado-da-amazonia-tea\/\" \/>\n<meta property=\"og:site_name\" content=\"Amaz\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-21T12:38:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-05T10:44:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/amaz.org.br\/wp-content\/uploads\/2021\/04\/202104Da-Tribu-Joa\u0303o-Urubu_chamada-foto-interna-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amaz Aceleradora de Impacto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amaz Aceleradora de Impacto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/amaz.org.br\\\/2020\\\/12\\\/21\\\/da-tribu-lanca-nova-colecao-em-tecido-emborrachado-da-amazonia-tea\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/amaz.org.br\\\/2020\\\/12\\\/21\\\/da-tribu-lanca-nova-colecao-em-tecido-emborrachado-da-amazonia-tea\\\/\"},\"author\":{\"name\":\"Amaz Aceleradora de Impacto\",\"@id\":\"https:\\\/\\\/amaz.org.br\\\/#\\\/schema\\\/person\\\/85292c37fb7b25a34e21eb506df395d7\"},\"headline\":\"Da Tribu lan\u00e7a nova cole\u00e7\u00e3o em Tecido Emborrachado da Amaz\u00f4nia (TEA)\",\"datePublished\":\"2020-12-21T12:38:52+00:00\",\"dateModified\":\"2024-06-05T10:44:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/amaz.org.br\\\/2020\\\/12\\\/21\\\/da-tribu-lanca-nova-colecao-em-tecido-emborrachado-da-amazonia-tea\\\/\"},\"wordCount\":580,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/amaz.org.br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/amaz.org.br\\\/2020\\\/12\\\/21\\\/da-tribu-lanca-nova-colecao-em-tecido-emborrachado-da-amazonia-tea\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/amaz.org.br\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/202104Da-Tribu-Joa\u0303o-Urubu_chamada-foto-interna-1024x683.jpg\",\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/amaz.org.br\\\/2020\\\/12\\\/21\\\/da-tribu-lanca-nova-colecao-em-tecido-emborrachado-da-amazonia-tea\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/amaz.org.br\\\/2020\\\/12\\\/21\\\/da-tribu-lanca-nova-colecao-em-tecido-emborrachado-da-amazonia-tea\\\/\",\"url\":\"https:\\\/\\\/amaz.org.br\\\/2020\\\/12\\\/21\\\/da-tribu-lanca-nova-colecao-em-tecido-emborrachado-da-amazonia-tea\\\/\",\"name\":\"Da Tribu lan\u00e7a nova cole\u00e7\u00e3o em Tecido Emborrachado da Amaz\u00f4nia (TEA) - 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