{"id":2748,"date":"2021-02-26T11:18:39","date_gmt":"2021-02-26T14:18:39","guid":{"rendered":"https:\/\/aceleracao.ppa.org.br\/?p=2748"},"modified":"2024-06-05T07:44:00","modified_gmt":"2024-06-05T10:44:00","slug":"campanha-movimentou-vendas-online-para-negocios-amazonicos-no-fim-do-ano-de-2020","status":"publish","type":"post","link":"https:\/\/amaz.org.br\/en\/2021\/02\/26\/campanha-movimentou-vendas-online-para-negocios-amazonicos-no-fim-do-ano-de-2020\/","title":{"rendered":"Campaign moved online sales to Amazonian businesses at the end of 2020"},"content":{"rendered":"

The continuity of the campaign Amazon at home, Forest standing<\/em><\/strong><\/a> in the last quarter of 2020, in sales to the Amazon businesses, only via Mercado Livre, R$ 65,835.00, an increase of 7.4% in relation to previous months.<\/p>\n\n\n\n

released on last september <\/strong>as an alternative to help leverage the sales of Amazonian businesses, hampered by the covid-19 pandemic, the initiative awakened several entrepreneurs to the online commerce<\/strong> and it made those who already saw this possibility, or even those who were already taking their first steps in this sales modality, to speed up the process.<\/p>\n\n\n\n

The campaign had activations in November, on account of the Green Friday<\/strong>, and in December, stimulating shopping with a purpose at christmas<\/strong>.<\/p>\n\n\n\n

During the Green Friday<\/strong>, the activation of the campaign focused on enterprises that work with crafts and fashion<\/strong>, and promoted lives with the influencers Mona Soares<\/a>, Alessandra Luglio<\/a> and Laura Mocellin Teixeira<\/a>, which had the participation of Tainah Fagundes (Da Tribu) and Francisco Samonek (Sering\u00f4), in addition to the coordinator of the Acceleration and Impact Investment Program at PPA, Ana Bastida.<\/p>\n\n\n\n

As part of the campaign experience, participating businesses suggested revert 10% of the value of sales of product baskets<\/strong> (20 units, limited edition) for one of the businesses in the PPA Acceleration Program portfolio, the Tapuruquara Warriors Mountains<\/a>, which had its activities \u2013 community-based indigenous tourism \u2013 completely paralyzed because of the pandemic.<\/p>\n\n\n\n

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Businesses also worked together in the elaboration of a manifesto,<\/strong> which translates the feeling and purpose of joint action, as a group that focuses on the same purpose, which is to conserve the forest, value regional knowledge and generate income for its populations.<\/p>\n\n\n\n

\u201cIn a co-creation experience, we designed this edition of the campaign together with entrepreneurs, with even more purpose and fostering the conscious consumption of Amazonian products. We had greater participation from them in the definition of strategies and actions, with the intention of highlighting this union between them, seeking the same purpose\u201d, assesses Guilherme Faleiros, new business analyst at Idesam.<\/p>\n\n\n\n

The campaign experience on Green Friday is one of cases <\/em>cited in the guide Commercial Strategy Journey: A Guide to Impact Business<\/em><\/strong>.<\/a> The result of a partnership between Mercado Livre and ICE, the publication presents a journey to guide and guide the impact entrepreneur in the construction and implementation of the commercial strategy of their business.<\/p>\n\n\n\n

Also in November, the movement Amazon at home, Forest standing<\/strong> \u2013 which brings together brands and organizations committed to generating a positive social and environmental impact in the Amazon, and which promotes activation campaigns to encourage online sales by participating businesses \u2013 won a own website.<\/a>At the Christmas, the focus of the campaign was expanded<\/strong> for all businesses, including gastronomy. The entrepreneurs involved disclosed the movement in their networks, and there was also activation with two influencers: Day Molina, <\/a>stylist and indigenous activist who promoted a live with the participation of Amanda Santana (Tucum); and Bel Rabbit<\/strong>, Chef at Cuia restaurant, in S\u00e3o Paulo, who prepared a Bai\u00e3o de Dois Amazonian recipe<\/strong> while talking to Joanna Martins (Manioca).<\/p>\n\n\n\n

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A publication shared by Bel Coelho (@belcoelho)<\/a><\/p><\/div><\/blockquote>