{"id":2808,"date":"2021-04-05T14:39:10","date_gmt":"2021-04-05T17:39:10","guid":{"rendered":"https:\/\/aceleracao.ppa.org.br\/?p=2808"},"modified":"2024-06-05T07:44:00","modified_gmt":"2024-06-05T10:44:00","slug":"seringo-lanca-tenis-amazonico-sustentavel","status":"publish","type":"post","link":"https:\/\/amaz.org.br\/en\/2021\/04\/05\/seringo-lanca-tenis-amazonico-sustentavel\/","title":{"rendered":"Sering\u00f4 launches sustainable Amazon sneakers"},"content":{"rendered":"<p>Inspired by the rubber tappers who still work in several extractive communities in the Amazon, surviving with difficulty, but at the same time caring for and keeping the forest from which they earn their living, T\u00eanis Sering\u00f4 arrives on the market.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Large shoe brands have historically always used natural rubber in their production lines. However, little by little, this raw material was practically all replaced by petroleum-based materials, such as synthetic rubber, EVA and polyurethane.<\/p>\n\n\n\n<p>Sering\u00f4, which only works with vegetable raw materials from the Amazon, has developed a shoe with more than 95% of them in its composition, rescuing a little of this past, while aiming at the need to conserve the forest and its biodiversity and also fight the climate emergency.<\/p>\n\n\n\n<p>All components are vegetable. The sole and the insole are produced from natural and organic rubber, in a composition with vegetable fibers from the micronization of the a\u00e7a\u00ed kernel. The upper is assembled from jute, an Amazonian fiber, or from jute dubbed with rubber. The shoelace is also a rubberized jute tape with organic latex and rubber tip. And the lining is made from organic cotton, dubbed with a natural organic latex foam.<\/p>\n\n\n\n<p>A sustainable and biodegradable product, T\u00eanis Sering\u00f4 is produced by Coopereco (Cooperative for the Production of Eco-Extractivists in the Amazon), formed by rubber tappers and artisans who produce rubber in the state of Par\u00e1, especially in Maraj\u00f3 and in the region of Santar\u00e9m.<\/p>\n\n\n\n<p>The sneakers, available in two models, will be on sale soon at Bemgl\u00f4, in S\u00e3o Paulo, and at Ver-o-pesinho, at Shopping Boulevard, in Bel\u00e9m. <a href=\"https:\/\/www.seringo.eco.br\">segingo.eco.br<\/a>, with free shipping throughout Brazil.<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/amaz.org.br\/wp-content\/uploads\/2021\/04\/202104WhatsApp-Image-2021-03-16-at-10.00.05-5-1024x661.jpg\" alt=\"\" data-id=\"2795\" data-full-url=\"https:\/\/amaz.org.br\/wp-content\/uploads\/2021\/04\/WhatsApp-Image-2021-03-16-at-10.00.05-5.jpeg\" data-link=\"https:\/\/amaz.org.br\/amazonia-em-casa-floresta-em-pe-se-prepara-para-nova-fase\/whatsapp-image-2021-03-16-at-10-00-05-5\/\" class=\"wp-image-2795\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" src=\"https:\/\/amaz.org.br\/wp-content\/uploads\/2021\/04\/202104WhatsApp-Image-2021-03-16-at-10.00.05-3-1024x682.jpg\" alt=\"\" data-id=\"2793\" data-full-url=\"https:\/\/amaz.org.br\/wp-content\/uploads\/2021\/04\/WhatsApp-Image-2021-03-16-at-10.00.05-3.jpeg\" data-link=\"https:\/\/amaz.org.br\/amazonia-em-casa-floresta-em-pe-se-prepara-para-nova-fase\/whatsapp-image-2021-03-16-at-10-00-05-3\/\" class=\"wp-image-2793\"\/><\/figure><\/li><\/ul><\/figure>","protected":false},"excerpt":{"rendered":"<p>Inspirado pelos seringueiros que ainda atuam em diversas comunidades extrativistas na Amaz\u00f4nia, sobrevivendo com dificuldade, mas ao mesmo tempo cuidando e mantendo em p\u00e9 a floresta de onde retiram seu sustento, chega ao mercado o T\u00eanis Sering\u00f4.&nbsp;&nbsp; Grandes marcas de cal\u00e7ados historicamente sempre utilizaram borracha natural em suas linhas de produ\u00e7\u00e3o. No entanto, aos poucos, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-2808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sering\u00f4 lan\u00e7a t\u00eanis amaz\u00f4nico sustent\u00e1vel - Amaz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amaz.org.br\/en\/2021\/04\/05\/seringo-lanca-tenis-amazonico-sustentavel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sering\u00f4 lan\u00e7a t\u00eanis amaz\u00f4nico sustent\u00e1vel - Amaz\" \/>\n<meta property=\"og:description\" content=\"Inspirado pelos seringueiros que ainda atuam em diversas comunidades extrativistas na Amaz\u00f4nia, sobrevivendo com dificuldade, mas ao mesmo tempo cuidando e mantendo em p\u00e9 a floresta de onde retiram seu sustento, chega ao mercado o T\u00eanis Sering\u00f4.&nbsp;&nbsp; Grandes marcas de cal\u00e7ados historicamente sempre utilizaram borracha natural em suas linhas de produ\u00e7\u00e3o. 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