{"id":5452,"date":"2023-07-14T10:07:53","date_gmt":"2023-07-14T13:07:53","guid":{"rendered":"https:\/\/amaz.org.br\/?p=5452"},"modified":"2024-06-05T07:42:53","modified_gmt":"2024-06-05T10:42:53","slug":"mahta-lanca-leite-de-castanha-em-po-e-apresenta-novo-socio-o-chef-thiago-castanho","status":"publish","type":"post","link":"https:\/\/amaz.org.br\/en\/2023\/07\/14\/mahta-lanca-leite-de-castanha-em-po-e-apresenta-novo-socio-o-chef-thiago-castanho\/","title":{"rendered":"Mahta launches powdered chestnut milk and introduces a new partner: chef Thiago Castanho"},"content":{"rendered":"<p><strong>Photos: Mahta Disclosure<\/strong><\/p>\n\n\n\n<p>In June, during NaturalTech, Mahta, specialized in natural and regenerative foods, launched organic chestnut milk powder, with 100% of Brazil nuts. In addition, the business announced the entry of a new partner: Chef Thiago Castanho from Par\u00e1.<\/p>\n\n\n\n<p>Nut milk powder is a regenerative and sustainable alternative to cow&#039;s milk, being 100% natural and whole. It does not contain lactose, gluten, sugar, preservatives, flavors or thickeners.<\/p>\n\n\n\n<p>\u201cWe are talking about a commitment to health and the environment. Its nutritional profile is impressive, high in vitamins and low in sugars and carbohydrates. In addition, it is rich in unsaturated fats, such as omega-3, which are essential for heart and brain health. By choosing this product, we are supporting a sustainable and regenerative production model, which values biodiversity and contributes to the preservation of the Amazon rainforest and its natural resources\u201d, analyzes Edgard Calfat, founding partner of Mahta.<\/p>\n\n\n\n<p>Max Petrucci, also founder of the business, points out that the company&#039;s mission in its trajectory is to support the AFS model (Agroforestry Systems) and strengthen the positive social impact through fair and solid relationships with small extractive communities in the Amazon.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>new partner<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"341\" height=\"512\" src=\"https:\/\/amaz.org.br\/wp-content\/uploads\/2023\/07\/novo-socio.jpeg\" alt=\"\" class=\"wp-image-5454\" srcset=\"https:\/\/amaz.org.br\/wp-content\/uploads\/2023\/07\/novo-socio.jpeg 341w, https:\/\/amaz.org.br\/wp-content\/uploads\/2023\/07\/novo-socio-8x12.jpeg 8w\" sizes=\"(max-width: 341px) 100vw, 341px\" \/><\/figure><\/div>\n\n\n<p>Mahta now also has a new partner, the chef from Par\u00e1 Thiago Castanho, known for his role as presenter of the program \u201cSabores da Floresta\u201d on Canals Globo, in which he presents viewers with the richness of Amazonian cuisine, exploring typical ingredients, such as tucupi, a\u00e7a\u00ed and jambu, in addition to presenting traditional recipes and techniques.<\/p>\n\n\n\n<p>\u201cI am very happy to become a partner of Mahta. We share a common purpose of learning and sharing forest knowledge with Brazil and the world, as we believe that this valuable knowledge can enrich lives, preserve nature and promote awareness of the importance of biodiversity\u201d, said Thiago Castanho, Brazilian-born chef in Bel\u00e9m do Par\u00e1, where he grew up amidst the diversity and richness of Amazonian cuisine.&nbsp;<\/p>\n\n\n\n<p>\u201cThe partnership with Thiago Castanho is a milestone for Mahta. Your knowledge, talent and passion for the Amazon inspire us and strengthen our commitment to sustainability and forest preservation. Together, we intend to further explore the richness of Amazonian cuisine and develop products that value biodiversity and local culture\u201d, says Max.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><\/div>\n\n\n\n<p><strong>Participation in Natural Tech<\/strong><\/p>\n\n\n\n<p>Mahta participated in NaturalTech, the largest natural products fair in Latin America, with its own stand. The business had already experienced participation last year, through the stand of the Amaz\u00f4nia program in Casa Floresta em P\u00e9, promoted by AMAZ, Idesam and Climate Ventures to provide access to markets.<\/p>\n\n\n\n<p>Max evaluates this year&#039;s experience as very positive, so much so that Mahta should participate in the fair again in 2024:<\/p>\n\n\n\n<p>\u201cParticipation this year was very important, mainly to reinforce reputation. And this has a primary impact on sales, in our case through influencers. Usually, fairs like NaturalTech have retail as their main channel. The brands&#039; main objective is to welcome retailers who go there to do research and learn about new products. We received almost 100 polls from this audience. We are not at that moment, but, on the other hand, a similar mechanism happens with influencers. Many that we still didn&#039;t know, or that we weren&#039;t close to, came to our stand and gave us feedback on the brand and the product. And we sell about R$ 40 thousand worth of products. For all the reasons, the participation was very good.\u201d<\/p>","protected":false},"excerpt":{"rendered":"<p>Fotos: Divulga\u00e7\u00e3o Mahta Em junho, durante a NaturalTech, a Mahta, especializada em alimentos naturais e regenerativos, lan\u00e7ou o leite de castanha org\u00e2nico em p\u00f3, com 100% de castanha do Brasil. Al\u00e9m disso, o neg\u00f3cio anunciou a entrada de um novo s\u00f3cio: o Chef paraense Thiago Castanho. O leite de castanha em p\u00f3 \u00e9 alternativa regenerativa [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-5452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mahta lan\u00e7a leite de castanha em p\u00f3 e apresenta novo s\u00f3cio: o chef Thiago Castanho - Amaz<\/title>\n<meta name=\"description\" content=\"Em junho, durante a NaturalTech, a Mahta, especializada em alimentos naturais e regenerativos, lan\u00e7ou o leite de castanha org\u00e2nico em p\u00f3, com 100% de castanha do Brasil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amaz.org.br\/en\/2023\/07\/14\/mahta-lanca-leite-de-castanha-em-po-e-apresenta-novo-socio-o-chef-thiago-castanho\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mahta lan\u00e7a leite de castanha em p\u00f3 e apresenta novo s\u00f3cio: o chef Thiago Castanho - 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