{"id":5645,"date":"2023-09-29T08:48:19","date_gmt":"2023-09-29T11:48:19","guid":{"rendered":"https:\/\/amaz.org.br\/?p=5645"},"modified":"2024-06-05T07:42:53","modified_gmt":"2024-06-05T10:42:53","slug":"mahta-desenvolve-novos-produtos-e-adota-embalagem-com-selo-im-green","status":"publish","type":"post","link":"https:\/\/amaz.org.br\/en\/2023\/09\/29\/mahta-desenvolve-novos-produtos-e-adota-embalagem-com-selo-im-green\/","title":{"rendered":"Mahta develops new products and adopts packaging with the I&#039;m Green seal"},"content":{"rendered":"<p>Around four months after launching an innovative product \u2013 powdered nut milk \u2013, Mahta continues to develop products, promoting improvements in packaging and offering practicality and sustainability options.<\/p>\n\n\n\n<p>In August, the business launched a new packaging size for its first market product, Superfoods Amaz\u00f4nicos em P\u00f3, offering 840g (economy) and 360g options. Powdered chestnut milk was already available in 240g and 600h packaging.<\/p>\n\n\n\n<p>Furthermore, Mahta changed the packaging material, which is now made from sugarcane-based bioplastic, with direct printing, carrying the I&#039;m Green seal \u2013 which provides a lower carbon footprint and ease of recycling.<\/p>\n\n\n\n<p>And another new addition is coming: a super coffee with Amazonian and natural ingredients \u2013 Caf\u00e9 Apu\u00ed Agroflorestal, guaran\u00e1 from Mau\u00e9s and Marapuama.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong><em>Chestnut milk has good public acceptance<\/em><\/strong><\/p>\n\n\n\n<p>The chestnut milk powder was launched during Naturaltech, the largest natural products fair in Latin America, in June this year, at which time Mahta also announced the arrival of a new partner: Chef Thiago Castanho from Par\u00e1.<\/p>\n\n\n\n<p>\u201cThe acceptance of milk by the public has been very good. The product&#039;s differentiator, in addition to innovation, is that it replaces animal milk, having great appeal to vegans and, at the same time, contributing to the climate issue, both by conserving areas and by not emitting methane from the production of animal milk. In addition to being the first plant-based nut milk powder in the world, it is 100% regenerative, because the nuts come from the extraction of small producers in the Amazon\u201d, says Max Petrucci, founding partner of Mahta.<\/p>\n\n\n\n<p>Max highlights the reduction in carbon footprint and several other advantage points: \u201cYou carry a 240-gram package instead of 5 liters, which is the amount of nut milk that the economical package produces. In addition to the transportation issue, there are five fewer tetrapacks per package. And the possibility of preparing as much milk as the person wants, in different dilutions. The price per liter of milk in the signature economical packaging (600g) is around 30% cheaper than similar liquids purchased at the supermarket.\u201d<\/p>\n\n\n\n<p>Since the product was launched on the market, sales of nut milk powder have been growing by around 30% per month. And Mahta projects the company to grow by 600% between January 2023 and January 2024.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cerca de quatro meses ap\u00f3s&nbsp; lan\u00e7ar um produto inovador \u2013 o leite de castanha em p\u00f3 -, a Mahta segue desenvolvendo produtos, promovendo melhorias nas embalagens e oferecendo op\u00e7\u00f5es de praticidade e sustentabilidade. Em agosto, o neg\u00f3cio lan\u00e7ou um novo tamanho de embalagem para seu primeiro produto de mercado, o Superfoods Amaz\u00f4nicos em P\u00f3, oferecendo [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-5645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mahta desenvolve novos produtos e adota embalagem com selo I\u2019m Green - Amaz<\/title>\n<meta name=\"description\" content=\"Cerca de quatro meses ap\u00f3s\u00a0 lan\u00e7ar um produto inovador \u2013 o leite de castanha em p\u00f3 -, a Mahta segue desenvolvendo produtos, promovendo melhorias nas embalagens e oferecendo op\u00e7\u00f5es de praticidade e sustentabilidade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amaz.org.br\/en\/2023\/09\/29\/mahta-desenvolve-novos-produtos-e-adota-embalagem-com-selo-im-green\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mahta desenvolve novos produtos e adota embalagem com selo I\u2019m Green - 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