{"id":5703,"date":"2023-12-20T16:57:04","date_gmt":"2023-12-20T19:57:04","guid":{"rendered":"https:\/\/amaz.org.br\/?p=5703"},"modified":"2024-06-05T07:42:22","modified_gmt":"2024-06-05T10:42:22","slug":"mazo-mana-lanca-shake-amazonico","status":"publish","type":"post","link":"https:\/\/amaz.org.br\/en\/2023\/12\/20\/mazo-mana-lanca-shake-amazonico\/","title":{"rendered":"Maz\u00f4 Man\u00e1 launches Amazonian shake"},"content":{"rendered":"<p><strong>Photo: Maz\u00f4 Man\u00e1<\/strong><\/p>\n\n\n\n<p>Maz\u00f4 Man\u00e1 closes the year 2023 by launching its first product on the market: an Amazonian shake that mixes a\u00e7a\u00ed, babassu, cocoa, caj\u00e1, camu-camu, Brazil nuts, mushrooms, cumaru, cupua\u00e7u, soursop, murici, cumari pepper and peach palm.<\/p>\n\n\n\n<p>The product has already been approved by two famous chefs, who are part of the board of Maz\u00f4 Man\u00e1: Bela Gil and Alex Atala. And it is for sale on the company&#039;s ecommerce website and also on Mercado Livre.<\/p>\n\n\n\n<p>Innovation in relation to similar products, highlights Marcelo Salazar, creator of Maz\u00f4 Man\u00e1 and co-CEO, has an impact on associations of traditional peoples that the company seeks with its model.&nbsp;<\/p>\n\n\n\n<p>In addition to purchasing ingredients, the company is looking for PSSA (Payment for Socio-Environmental Services) projects for the territories where it operates, and has left it separate in the company&#039;s 10% captable for traditional peoples, through partnerships to be contracted with legal instruments that they protect communities and do so calmly so that they understand the arrangement and are comfortable with the model.&nbsp;<\/p>\n\n\n\n<p>The modeling receives direct assistance from SBSA, a law firm specialized in impact business, as part of its Fair Contracts project.&nbsp;<\/p>\n\n\n\n<p>The intention is to bring an additional benefit to these communities, opening opportunities for alternative partnership models that can generate additional resources and learning in the medium term. To advance on this front, the startup continues in conversations with some groups in the Terra do Meio region, the birthplace where it was born.&nbsp;<\/p>\n\n\n\n<p>Maz\u00f4 Man\u00e1 intends for the shake and other food products developed to be one of the various sources of revenue. The startup has provided consultancy and developed partnerships with companies and NGOs in the Amazon, as developers of Environmental Services and Carbon projects and seeks ways for these projects to be carried out in the communities&#039; time, with the due process of information and consultation, with fair contracts and involving partners in these communities.&nbsp;<\/p>\n\n\n\n<p>Marcelo Salazar was at COP-28 in Dubai, participating in several agendas involving the carbon market, PSSA and food systems, including articulations towards COP-30, which will take place in Bel\u00e9m-PA.<\/p>\n\n\n\n<p><strong><em>AMAZ held a workshop with the startup in Altamira<\/em><\/strong><\/p>\n\n\n\n<p>In May this year, AMAZ, together with Maz\u00f4 Man\u00e1 and Simbi\u00f3tica Finance, held a workshop in Altamira as part of the 2023 acceleration journey.<\/p>\n\n\n\n<p>Two fronts were the focus of this meeting: the beginning of an articulation to build an alternative methodology and other paths for PSSA not limited to carbon, but taking into account the integral protection of the territory by original, riverside and quilombola peoples; and Maz\u00f4 Man\u00e1&#039;s strategy in the relationship with community suppliers, such as the one being developed with Rede de Cantinas da Terra do Meio, defined based on fair trade with the search for additional resources based on the entire appreciation of the community&#039;s way of life .<\/p>\n\n\n\n<p>Maz\u00f4 Man\u00e1&#039;s business modeling was the catalyst for holding the workshop, which also brought together other partners such as iCS (Instituto Clima e Sociedade), SBSA (Szazi, Bechara, Storto, Reicher and Figueiredo Lopes Advogados), Bia Saldanha, Esteban Walther (adviser and investor of Maz\u00f4) and Idesam (Institute for Conservation and Sustainable Development of the Amazon).<\/p>\n\n\n\n<p>The group visited the headquarters of Maz\u00f4 Man\u00e1 and participated in an expedition, organized in partnership with the startup, which included a visit to the business headquarters in Altamira, the warehouse of the Terra do Meio Resex Associations and also one of the partner communities of the Iriri River Resex. Some of the ingredients in Maz\u00f4 Man\u00e1&#039;s first product come from the region, and expedition participants were able to discover <em>in loco <\/em>one of the product processing units and taste first-hand the super shake from Maz\u00f4 Man\u00e1 forests.<\/p>","protected":false},"excerpt":{"rendered":"<p>Foto: Maz\u00f4 Man\u00e1 A Maz\u00f4 Man\u00e1 fecha o ano de 2023 lan\u00e7ando seu primeiro produto no mercado: um shake amaz\u00f4nico que mistura a\u00e7a\u00ed, baba\u00e7u, cacau, caj\u00e1, camu-camu, castanha-do-par\u00e1, cogumelos, cumaru, cupua\u00e7u, graviola, murici, pimenta cumari e pupunha. O produto j\u00e1 chega chancelado por dois chefs de cozinha famosos, que integram o conselho da Maz\u00f4 Man\u00e1: [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5704,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-5703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maz\u00f4 Man\u00e1 lan\u00e7a shake amaz\u00f4nico - Amaz<\/title>\n<meta name=\"description\" content=\"A Maz\u00f4 Man\u00e1 fecha o ano de 2023 lan\u00e7ando seu primeiro produto no mercado: um shake amaz\u00f4nico que mistura a\u00e7a\u00ed, baba\u00e7u, cacau, caj\u00e1, camu-camu, castanha-do-par\u00e1, cogumelos, cumaru, cupua\u00e7u, graviola, murici, pimenta cumari e pupunha.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amaz.org.br\/en\/2023\/12\/20\/mazo-mana-lanca-shake-amazonico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maz\u00f4 Man\u00e1 lan\u00e7a shake amaz\u00f4nico - 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