{"id":5920,"date":"2024-04-02T10:03:58","date_gmt":"2024-04-02T13:03:58","guid":{"rendered":"https:\/\/amaz.org.br\/?p=5920"},"modified":"2024-06-05T07:42:16","modified_gmt":"2024-06-05T10:42:16","slug":"vivala-participa-do-programa-de-aceleracao-do-embraturlab","status":"publish","type":"post","link":"https:\/\/amaz.org.br\/en\/2024\/04\/02\/vivala-participa-do-programa-de-aceleracao-do-embraturlab\/","title":{"rendered":"Vival\u00e1 participates in the EmbraturLAB Acceleration Program\u00a0"},"content":{"rendered":"

Photo: Vival\u00e1 Disclosure<\/em><\/strong><\/p>\n\n\n\n

Vival\u00e1, a business that is part of the AMAZ portfolio, is one of the startups participating in the EmbraturLAB Acceleration Program, which promotes the competitiveness of the tourism sector in order to improve the experience of foreigners visiting Brazil.<\/p>\n\n\n\n

The program is a partnership between EmbraturLAB and Turistech Hub Brasil, one of the main innovation hubs in Latin America. The Hub was created to lead the tourism innovation agenda and foster the sector's competitiveness and environmental sustainability. EmbraturLAB has a partnership between Embratur, universities, researchers and entrepreneurs who are promoting innovation actions in tourism.<\/p>\n\n\n\n

In the last phase of the process, scheduled to end in April, three startups (iFriend, Vival\u00e1 and Destinos Inteligentes) carry out practical tests based on the tourist solutions developed. Vival\u00e1 translated the website and its main materials into English and Spanish, increasing the number of people who can be reached by sustainable itineraries, and is developing technological solutions to attract foreign audiences to live sustainable tourism experiences in Brazil .<\/p>\n\n\n\n

For the EmbraturLAB proof of concept, Vival\u00e1 developed a itinerary with a one-day adventure experience, all focused on sustainability in Rio de Janeiro<\/a>, focusing on biodiversity, available for the 2024 calendar. <\/p>\n\n\n\n

\u201cWe have dedicated efforts, resources and time to developing extensive promotional material in Portuguese, English and Spanish, in addition to developing an affiliate platform so that we can have enough technology to sell Brazil with partners around the world in real time . This will be an important leap in the commercial expansion of ecotourism, adventure and community-based tourism with foreigners\u201d, highlights the co-founder and executive director of Vival\u00e1, Daniel Cabrera.<\/p>\n\n\n\n

And the first results of the proof of concept are beginning to emerge from the Amazon more quickly: \u201cThe Amazon is the biome that welcomed the most foreigners into our portfolio. Today we have experiences of ecotourism, community-based tourism and adventure, with indigenous, riverside and quilombola communities, in the states of Acre, Amazonas, Par\u00e1 and Tocantins. And soon, we will reach the fifth state, Roraima, with experiences in one of the largest mountains in Brazil: Mount Roraima\u201d, adds Cabrera.<\/p>","protected":false},"excerpt":{"rendered":"

Foto: Divulga\u00e7\u00e3o Vival\u00e1 A Vival\u00e1, neg\u00f3cio que integra o portf\u00f3lio da AMAZ, \u00e9 uma das startups participantes do Programa de Acelera\u00e7\u00e3o do EmbraturLAB, que promove a competitividade do setor de turismo a fim de melhorar a experi\u00eancia dos estrangeiros que visitam o Brasil. O programa \u00e9 uma parceria entre o EmbraturLAB e o Turistech Hub […]<\/p>\n","protected":false},"author":3,"featured_media":5921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-5920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\nVival\u00e1 participa do Programa de Acelera\u00e7\u00e3o do EmbraturLAB\u00a0 - Amaz<\/title>\n<meta name=\"description\" content=\"A Vival\u00e1, neg\u00f3cio que integra o portf\u00f3lio da AMAZ, \u00e9 uma das startups participantes do Programa de Acelera\u00e7\u00e3o do EmbraturLAB.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amaz.org.br\/en\/2024\/04\/02\/vivala-participa-do-programa-de-aceleracao-do-embraturlab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vival\u00e1 participa do Programa de Acelera\u00e7\u00e3o do EmbraturLAB\u00a0 - 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