{"id":5926,"date":"2024-04-02T10:07:05","date_gmt":"2024-04-02T13:07:05","guid":{"rendered":"https:\/\/amaz.org.br\/?p=5926"},"modified":"2024-07-01T09:42:19","modified_gmt":"2024-07-01T12:42:19","slug":"mahta-e-selecionada-para-scale-up-da-endeavor","status":"publish","type":"post","link":"https:\/\/amaz.org.br\/en\/2024\/04\/02\/mahta-e-selecionada-para-scale-up-da-endeavor\/","title":{"rendered":"Mahta selected for Endeavor&#039;s Scale Up"},"content":{"rendered":"<p><strong><em>Photo: Daniel Pinheiro\/Disclosure Mahta<\/em><\/strong><strong><br><\/strong><\/p>\n\n\n\n<p>Endeavor&#039;s Scale Up program, which drives companies through a personalized acceleration journey, in direct connection with a network made up of major entrepreneurship references in Brazil, selected Mahta, a company in the AMAZ portfolio, for the first cycle semester of 2024. The program is the gateway to becoming an Endeavor network entrepreneur.\u00a0<\/p>\n\n\n\n<p>\u201cAlmost all of the best startups in Brazil were part of Endeavor&#039;s Scale Up program. Then, in the future \u2013 you need to grow a lot for this \u2013 companies go through a filter, which is global, and only around 10 or 15 in the world, usually two or three from Brazil, effectively become Endeavor entrepreneurs. Brazil today has ten unicorns, and nine are from Endeavor. In this Scale Up cycle, Mahta is the only consumer products company. As the main criteria for evaluating and approving the program are results, growth and, especially, growth potential, most startups are made up of fintechs, puretechs (pure technology) or B2B, the focus of much of the investment. We were an exception, which for us is a double honor,\u201d analyzes Max Petrucci, founding partner of Mahta.<br><br>Petrucci, who has even been a mentor at Endeavor for a decade, highlights the importance of this moment for Mahta: \u201cBeing part of this process is very important for us, especially because of the endorsement. Being selected among the best 40 startups in Brazil is incredible. And we are proud to be at Endeavor and to be part of AMAZ. A bridge that we can even help build, because today these two universes are far apart. The reality of the Endeavor entrepreneur is very different from the reality of the AMAZ entrepreneur, and vice versa. Both initiatives are very good, and I hope we can generate closer ties between these two worlds\u201d, he adds.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Foto: Daniel Pinheiro\/Divulga\u00e7\u00e3o Mahta O programa Scale Up, da Endeavor, que impulsiona empresas por meio de uma jornada personalizada de acelera\u00e7\u00e3o, em conex\u00e3o direta com uma rede composta por grandes refer\u00eancias de empreendedorismo do Brasil, selecionou a Mahta, empresa do portf\u00f3lio da AMAZ, para o ciclo do primeiro semestre de 2024. O programa \u00e9 a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-5926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mahta \u00e9 selecionada para Scale Up da Endeavor - Amaz<\/title>\n<meta name=\"description\" content=\"O programa Scale Up, da Endeavour, selecionou a Mahta, empresa do portf\u00f3lio da AMAZ, para o ciclo do primeiro semestre de 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amaz.org.br\/en\/2024\/04\/02\/mahta-e-selecionada-para-scale-up-da-endeavor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mahta \u00e9 selecionada para Scale Up da Endeavor - 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