{"id":6292,"date":"2024-09-23T11:33:32","date_gmt":"2024-09-23T14:33:32","guid":{"rendered":"https:\/\/amaz.org.br\/?p=6292"},"modified":"2024-10-04T07:44:43","modified_gmt":"2024-10-04T10:44:43","slug":"programa-de-fomento-amazonia-em-casa-floresta-em-pe-esta-com-inscricoes-abertas-para-novos-negocios-ate-dia-30-9","status":"publish","type":"post","link":"https:\/\/amaz.org.br\/en\/2024\/09\/23\/programa-de-fomento-amazonia-em-casa-floresta-em-pe-esta-com-inscricoes-abertas-para-novos-negocios-ate-dia-30-9\/","title":{"rendered":"The \u201cAmazon at Home, Forest Standing\u201d development program is accepting applications for new businesses until September 30th"},"content":{"rendered":"

Partnership with Mercado Livre focuses on the digital market and seeks companies that have a production chain located in the Brazilian Amazon<\/em><\/p>\n\n\n\n

By Climate Ventures Communications <\/em><\/p>\n\n\n\n

The \u201cAmaz\u00f4nia em Casa, Floresta em P\u00e9 (ACFP)\u201d program, which promotes businesses in the Amazon sociobiodiversity, is selecting participants. With applications open until September 30, the initiative seeks companies that can flourish in the digital market, developing strategies aimed at reaching the end consumer, through a partnership with the Mercado Livre platform, responsible for the logistics and sale of products. <\/p>\n\n\n\n

Companies that are in the traction or market entry phase and have part or all of their production chains in the Brazilian Amazon can participate in the program. This criterion allows companies that use inputs from the region but finish their products in other parts of the country to participate. Currently, the ACFP has 50 participating businesses from different segments, such as food, beverages and cosmetics.  <\/p>\n\n\n\n

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The brands present on the platform include Manioca, which produces natural foods; MOMA, which produces biocosmetics; SoulBrasil, which produces sauces, peppers and jams; Warabu, which produces chocolates; Caf\u00e9 Apu\u00ed Agroflorestal; and Inat\u00fa Amaz\u00f4nia, which produces vegetable oils and natural products. Over the last two years, the program has generated R$3.2 million in sales. <\/p>\n\n\n\n

\u201cThe Brazilian Amazon covers an area of over five million square kilometers. Due to its vastness, entrepreneurs in the region face challenges in logistics and marketing, which impact not only production capacity but also prices. What we want to do is offer these businesses a program that helps them become more competitive and gain access to platforms and information that will allow their products to reach even more consumers,\u201d says Whilla Castelhano, Program Manager at Climate Ventures, the institute that created the initiative, together with Idesam and AMAZ Aceleradora de Impacto. <\/p>\n\n\n\n

Marketing and awareness<\/strong> <\/p>\n\n\n\n

The selected businesses receive training and mentoring, in addition to participating in lectures, events and business fairs. The aim is to develop marketing, communication and awareness strategies with the entrepreneurs, in addition to encouraging the market to increase the consumption of products from companies committed to generating positive impacts on the Amazon biome. <\/p>\n\n\n\n

\u201cACFP is a knowledge agent that prepares Amazonian sociobiodiversity businesses aimed at the B2C sector (direct sales to consumers). We believe that these ventures can make a significant difference in preserving the forest, and that there is a consumer market willing to learn about and value their products,\u201d concludes Castelhano. <\/p>\n\n\n\n

Registration can be done through the link: www.amazoniaemcasa.org.br\/selecao-2025<\/a>. ACFP news is also shared through its Instagram profile: www.instagram.com\/amazoniaemcasaflorestaempe<\/a> <\/p>\n\n\n\n

 Amazon at Home, Forest Standing, in numbers:<\/strong> <\/p>\n\n\n\n

 45 businesses have women in leadership, management or decision-making positions, and 36 have black, brown or indigenous people in leadership, management or decision-making positions;<\/p>\n\n\n\n