A Tucum, primeiro marketplace ind\u00edgena do Brasil e um dos neg\u00f3cios apoiados pela Amaz Aceleradora de Impacto, est\u00e1 participando da 7\u00aa edi\u00e7\u00e3o da \u201cJornada Exportadora\u201d, um programa internacional que segue at\u00e9 esta sexta-feira, 4 de julho, em Lisboa (Portugal).<\/p>\n\n\n\n
Desenvolvido pela Ag\u00eancia Brasileira de Promo\u00e7\u00e3o de Exporta\u00e7\u00f5es e Investimentos (ApexBrasil), em parceria com o Servi\u00e7o Brasileiro de Apoio \u00e0s Micro e Pequenas Empresas (Sebrae), o programa \u00e9 voltado para empreendedores e neg\u00f3cios que buscam expandir fronteiras comerciais, internacionalizar suas marcas e conquistar espa\u00e7o em mercados internacionais.<\/p>\n\n\n\n
A atual edi\u00e7\u00e3o tem foco no setor de artesanato brasileiro e beneficia 20 participantes, incluindo artes\u00e3os, empreendedores, empresas, associa\u00e7\u00f5es e cooperativas brasileiras.<\/p>\n\n\n\n
Em solo portugu\u00eas, a programa\u00e7\u00e3o da \u201cJornada Exportadora\u201d inclui webinars, mentorias, semin\u00e1rios com especialistas, visitas t\u00e9cnicas e rodadas com compradores e potenciais parceiros europeus. O objetivo \u00e9 oferecer uma imers\u00e3o completa no tema, apresentar oportunidades, ampliar a rede de contatos e fortalecer a competitividade dos neg\u00f3cios.<\/p>\n\n\n\n
Fundada em 2013 com uma loja f\u00edsica no Rio de Janeiro (RJ), a Tucum rapidamente percebeu o potencial do ambiente digital. Dois anos depois, tornou-se o primeiro marketplace de arte ind\u00edgena do pa\u00eds, com a venda de roupas, bolsas, biojoias, artesanato, pinturas, itens de decora\u00e7\u00e3o e outros produtos sustent\u00e1veis, produzidos por diversos povos ind\u00edgenas que habitam na Amaz\u00f4nia Legal.<\/p>\n\n\n\n
Amanda Santana, s\u00f3cia-fundadora e diretora criativa da Tucum, destaca a import\u00e2ncia da oportunidade para o crescimento do neg\u00f3cio.<\/p>\n\n\n\n
\n\u201cN\u00f3s viemos trazer arte ind\u00edgena do Brasil para Lisboa e entender como o mercado de artesanato brasileiro \u00e9 visto aqui. Estamos em opera\u00e7\u00e3o h\u00e1 12 anos. Por vezes, esses potenciais clientes est\u00e3o no exterior, o que exige uma din\u00e2mica diferente de venda e envio dos produtos. Ent\u00e3o, a expectativa \u00e9 que [na Jornada] aprendamos muito sobre o funcionamento do mercado portugu\u00eas e possamos amadurecer a ideia.\u201d, observa Amanda Santana.<\/p>\n<\/blockquote>\n\n\n\n
Impacto socioambiental em 2024<\/strong><\/h2>\n\n\n\n
Atualmente, a Tucum atua em quatro Unidades de Conserva\u00e7\u00e3o (UCs) e 56 Terras Ind\u00edgenas (TIs) distribu\u00eddas em oito estados da Amaz\u00f4nia Legal, totalizando uma \u00e1rea de 2,9 milh\u00f5es de hectares. Al\u00e9m disso, a empresa trabalha em parceria com associa\u00e7\u00f5es, cooperativas, grupos ou artistas que comercializam artes de seus povos.<\/p>\n\n\n\n
Entre os parceiros est\u00e3o a Associa\u00e7\u00e3o dos Moradores da Reserva Extrativista Rio Iriri (AMORERI), Associa\u00e7\u00e3o de Mulheres Artes\u00e3s Ticunas de Bom Caminho (AMATU), Associa\u00e7\u00e3o dos Ashaninka do Rio Am\u00f4nia Apiwtxa (APIWTXA) e o Fundo de Artesanato Zo\u2019\u00e9 (FAZ).<\/p>\n\n\n\n
Somente no ano passado, a empresa comprou R$ 538 mil em mercadorias, beneficiando artes\u00e3os e artes\u00e3s de 106 povos ind\u00edgenas que vivem em 62 territ\u00f3rios tradicionais. Algumas das etnias que trabalham em parceria s\u00e3o Baniwa, Bar\u00e9, Guarani, Kayap\u00f3, Ticuna e Yanomami.<\/p>\n","protected":false},"excerpt":{"rendered":"
A Tucum, primeiro marketplace ind\u00edgena do Brasil e um dos neg\u00f3cios apoiados pela Amaz Aceleradora de Impacto, est\u00e1 participando da 7\u00aa edi\u00e7\u00e3o da \u201cJornada Exportadora\u201d, um programa internacional que segue at\u00e9 esta sexta-feira, 4 de julho, em Lisboa (Portugal). Desenvolvido pela Ag\u00eancia Brasileira de Promo\u00e7\u00e3o de Exporta\u00e7\u00f5es e Investimentos (ApexBrasil), em parceria com o Servi\u00e7o […]<\/p>\n","protected":false},"author":6,"featured_media":7263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-7262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\n
Tucum leva arte de povos ind\u00edgenas brasileiros para Lisboa - Amaz<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amaz.org.br\/en\/2025\/07\/09\/tucum-leva-arte-de-povos-indigenas-brasileiros-para-lisboa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tucum leva arte de povos ind\u00edgenas brasileiros para Lisboa - Amaz\" \/>\n<meta property=\"og:description\" content=\"A Tucum, primeiro marketplace ind\u00edgena do Brasil e um dos neg\u00f3cios apoiados pela Amaz Aceleradora de Impacto, est\u00e1 participando da 7\u00aa edi\u00e7\u00e3o da \u201cJornada Exportadora\u201d, um programa internacional que segue at\u00e9 esta sexta-feira, 4 de julho, em Lisboa (Portugal). 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