{"id":7434,"date":"2025-11-12T14:16:10","date_gmt":"2025-11-12T17:16:10","guid":{"rendered":"https:\/\/amaz.org.br\/?p=7434"},"modified":"2025-11-12T14:16:11","modified_gmt":"2025-11-12T17:16:11","slug":"casa-niare-tem-programacao-voltada-aos-negocios-de-impacto-durante-a-cop-30","status":"publish","type":"post","link":"https:\/\/amaz.org.br\/en\/2025\/11\/12\/casa-niare-tem-programacao-voltada-aos-negocios-de-impacto-durante-a-cop-30\/","title":{"rendered":"Casa Niar\u00e9 has a program focused on impact investing during COP 30."},"content":{"rendered":"<p><em>Text: Maxi Media Communication<\/em><\/p>\n\n\n\n<p><em>Image: Courtesy of Casa Niar\u00e9<\/em><\/p>\n\n\n\n<p>In the year it hosts COP 30, Bel\u00e9m has gained another space to strengthen the traditional populations of the Amazon and the forest economy: the <a href=\"https:\/\/casaniare.com\/\">Niare House<\/a>, which will also function as a hub for business, culture, and technical support for entrepreneurship among indigenous, riverside, extractive, and quilombola communities, connecting ancestral knowledge and innovation to the development of a new generation of socio-environmental impact businesses.<\/p>\n\n\n\n<p>Located on Rua Bernal do Couto, in the Umarizal neighborhood, Casa Niar\u00e9 brings together a shop, gallery, and a collaborative environment focused on training, commerce, cultural exchange, and networking among forest leaders, investors, organizations, and companies committed to the regenerative economy.<\/p>\n\n\n\n<p>The initiative is led by forest entrepreneurs and long-standing partners of the Amazonian ecosystem, including Tucum and Maz\u00f4 Man\u00e1, both impact businesses accelerated by Amaz, alongside two other forest-based business brands, Urucuna and Da Tribu. During COP30, Casa Niar\u00e9 will launch the Niar\u00e9 Journey, which will offer mentorship to indigenous and community entrepreneurs, with support in management, marketing, communication, and certifications.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1440\" height=\"1024\" src=\"https:\/\/amaz.org.br\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-12-at-12.53.35-3-1440x1024.jpeg\" alt=\"\" class=\"wp-image-7438\" style=\"width:655px;height:auto\" srcset=\"https:\/\/amaz.org.br\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-12-at-12.53.35-3-1440x1024.jpeg 1440w, https:\/\/amaz.org.br\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-12-at-12.53.35-3-16x12.jpeg 16w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><figcaption class=\"wp-element-caption\"><em>Publicity\/Casa Niare<\/em><\/figcaption><\/figure>\n\n\n\n<p>For Amanda Santana, founder of Tucum and creative director of Casa Niar\u00e9, the space serves to consolidate a network that has been working for years to value Amazonian peoples and knowledge. \u201cCasa Niar\u00e9 comes as a legacy of COP30. More than just a space, we want to create a community that will lead the indigenous socio-bioeconomy, demonstrating the value of the standing forest,\u201d she stated.<\/p>\n\n\n\n<p>Initiatives led by forest communities are gaining prominence in Brazil and around the world, with solid organizational models and innovative businesses with growing economic potential that are fundamental to keeping the forest standing, generating income, and strengthening the territories.<\/p>\n\n\n\n<p>Casa Niar\u00e9 has the support of Amaz Impact Accelerator, coordinated by Idesam, which evaluates, invests in, and supports impact businesses in rural Amazonia. Gabriela Souza, New Business Leader at Idesam and manager of Amaz, emphasizes that the initiative reinforces the work of impact businesses in the forest and expands their presence in partner communities.<\/p>\n\n\n\n<p>\u201cThe initiative is coordinated by two businesses in the AMAZ portfolio with a strong track record of impact and presence in partner communities, from production structure to governance. We see the House as a strategy for embedding these impacts, focusing on the protagonism of entrepreneurs who are still underrepresented in initiatives to promote and provide technical support,\u201d he pointed out.<\/p>\n\n\n\n<p><strong>Schedule<\/strong><\/p>\n\n\n\n<p>Between November 13th and 15th, there will be roundtables and thematic dialogues bringing together forest leaders, experts, organizations, and companies committed to the socio-bioeconomy. On November 13th, from 10:00 AM to 11:30 AM, the panel &quot;Carbon and Bioeconomy Intersections: Converging Paths to a Regenerative Economy of the Amazon&quot; will take place, with discussions on the role of carbon as an instrument for community empowerment and territorial development.<\/p>\n\n\n\n<p>On November 14th, at 9 am, the debate &quot;Ethical Contracts for the Socio-bioeconomy in the Amazon&quot; will take place, focusing on building good practices and transparent agreements that prioritize fair relationships between communities, companies, and partners. Also on the 14th, from 2 pm to 4 pm, the meeting &quot;Markets and Investments: Allies of the Socio-bioeconomy of the Amazon&quot; will promote connections between indigenous leaders, forest entrepreneurs, funds, and organizations that invest in regenerative and collaborative development models.<\/p>\n\n\n\n<p>Closing the agenda, on November 15th, from 10:45 AM to 12:30 PM, the panel &quot;Native Rubber from the Amazon: Multisectoral Strategies for Strengthening the Supply Chain&quot; brings together representatives from communities, the market, and experts to discuss paths for innovation, valorization, and expansion of the native rubber supply chain as a strategic asset for the regional bioeconomy. All meetings have limited spaces for up to 40 people and are designed to promote open dialogue and direct connections between the audience, guests, and hosts.<\/p>\n\n\n\n<p>More than just a physical address, Casa Niar\u00e9 represents a platform connecting forest communities with a new generation of sustainable businesses, reinforcing the idea that keeping the forest standing is the path to a just and habitable future for all.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1200\" height=\"1024\" src=\"https:\/\/amaz.org.br\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-12-at-12.53.35-2-1-1200x1024.jpeg\" alt=\"\" class=\"wp-image-7439\" style=\"width:524px;height:auto\"\/><figcaption class=\"wp-element-caption\">Publicity\/Casa Niare<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>Texto: Maxi M\u00eddia Comunica\u00e7\u00e3o Imagem: Divulga\u00e7\u00e3o\/Casa Niar\u00e9 No ano em que sedia a COP 30, Bel\u00e9m ganhou mais um espa\u00e7o para fortalecer as popula\u00e7\u00f5es tradicionais da Amaz\u00f4nia e a economia da floresta: a Casa Niar\u00e9, que tamb\u00e9m funcionar\u00e1 como um hub de neg\u00f3cio, cultura e apoio t\u00e9cnico para o empreendedorismo de ind\u00edgenas, ribeirinhos, extrativistas e [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7436,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-7434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Casa Niar\u00e9 tem programa\u00e7\u00e3o voltada aos neg\u00f3cios de impacto durante a COP 30<\/title>\n<meta name=\"description\" content=\"No ano da COP30, Bel\u00e9m ganhou mais 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