{"id":7636,"date":"2026-04-22T13:26:36","date_gmt":"2026-04-22T16:26:36","guid":{"rendered":"https:\/\/amaz.org.br\/?p=7636"},"modified":"2026-04-22T13:26:37","modified_gmt":"2026-04-22T16:26:37","slug":"dia-da-mandioca-o-reposicionamento-que-transformou-o-tucupi-milenar-no-shoyu-amazonico","status":"publish","type":"post","link":"https:\/\/amaz.org.br\/en\/2026\/04\/22\/dia-da-mandioca-o-reposicionamento-que-transformou-o-tucupi-milenar-no-shoyu-amazonico\/","title":{"rendered":"Cassava Day: the repositioning that transformed the ancient tucupi into the Amazonian shoyu."},"content":{"rendered":"<p><em>Text: Maxi Media Communication<\/em><br><em>Image: Courtesy of Manioca<\/em><\/p>\n\n\n\n<p>On National Cassava Day, the <a href=\"https:\/\/maniocabrasil.com\/\">maniac<\/a>, A leading company from Par\u00e1 state specializing in socio-biodiversity ingredients, and part of the AMAZ Impact Accelerator portfolio, celebrates the success of a strategy that combined tradition and market vision: the repositioning of Tucupi Preto as the Amazonian Shoyu. The change in nomenclature and visual identity, consolidated in the 2025 rebranding, resulted in a 35% growth in product sales.<\/p>\n\n\n\n<p>The strategy follows the growth of businesses that transform socio-biodiversity assets into value-added products, expanding the presence of Amazonian flavors on supermarket shelves in major urban centers and connecting tradition, innovation, and regional identity.<\/p>\n\n\n\n<p>The name change to &#039;Amazonian soy sauce&#039; was not a decision made in a laboratory, but a response to consumer behavior. According to Joanna Martins, founder of Manioca, customers already naturally associated the color, intense flavor, and culinary function of black tucupi with oriental soy sauce.<\/p>\n\n\n\n<p>\u201cThe idea came from feedback from the customers themselves. During the rebranding in 2025, we understood that it was time to make it easier for consumers outside of the Amazon to understand,\u201d explains Joanna.<\/p>\n\n\n\n<p>The product combines notes of sweetness, acidity, smokiness, and umami \u2013 the fifth taste that helps make everything tastier. &quot;Tucupi is a central representative of umami, which is also present in cheeses and other fermented foods,&quot; adds Joanna Martins.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1066\" height=\"1024\" src=\"https:\/\/amaz.org.br\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-22-at-12.04.39-2-1066x1024.jpeg\" alt=\"\" class=\"wp-image-7644\" style=\"width:667px;height:auto\"\/><figcaption class=\"wp-element-caption\"><em>Joanna Martins, founder of Manioca (Disclosure\/Manioca)<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>The distinguishing feature of Amazonian shoyu is its naturalness, as it contains only 3 ingredients: cassava, water, and salt \u2013 and up to 80% less sodium than traditional shoyus, in the light version \u2013 while industrialized soy sauces sold in Brazil contain up to 11 ingredients.<\/p>\n\n\n\n<p>Celebrated on April 22nd, Cassava Day was created to highlight the historical, cultural, and economic importance of this root crop to Brazil. The date chosen by Embrapa coincides with the discovery of Brazil and emphasizes that cassava was already the staple food of the indigenous peoples who lived here when the Portuguese caravels arrived on the northeastern coast.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1440\" height=\"1000\" src=\"https:\/\/amaz.org.br\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-22-at-12.04.39-1-1-1440x1000.jpeg\" alt=\"\" class=\"wp-image-7645\" srcset=\"https:\/\/amaz.org.br\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-22-at-12.04.39-1-1-1440x1000.jpeg 1440w, https:\/\/amaz.org.br\/wp-content\/uploads\/2026\/04\/WhatsApp-Image-2026-04-22-at-12.04.39-1-1-18x12.jpeg 18w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><figcaption class=\"wp-element-caption\"><em>Disclosure\/Manioc<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Roots in the forest<\/h2>\n\n\n\n<p>The commercial success of &quot;forest soy sauce&quot; is directly reflected at the base of the production pyramid. Through the Ra\u00edzes Program, Manioca establishes partnerships with 23 family farmers in Par\u00e1, offering technical support and addressing the producers&#039; needs.<\/p>\n\n\n\n<p>\u201cIt\u2019s always a two-way street. We help the supplier to have better quality cassava, and they deliver an input that adds value to our final product,\u201d highlights the CEO of Manioca. This supply chain governance is one of the pillars of impact investing and has attracted the attention of strategic investors and partners such as the multinational Ajinomoto.<\/p>\n\n\n\n<p>Manioca&#039;s trajectory exemplifies the maturing investment ecosystem in the Amazon. Supported by Idesam, which coordinates the AMAZ Impact Accelerator, the company was one of the pioneers to participate in the acceleration program in 2019.<\/p>\n\n\n\n<p>For Gabriela Souza, head of new business at Idesam, Manioca is today a benchmark of resilience. \u201cWe have followed the strengthening of the business, from structuring the supply chain to global partnerships. Manioca today reflects how robust governance and intentional capital can scale Amazonian solutions,\u201c she states.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Innovation in the label, tradition in the essence.<\/h2>\n\n\n\n<p>Manioca presents tucupi not as an exotic ingredient, but as a versatile seasoning for everyday cooking \u2014 from risotto to ceviche \u2014 and to break down the barrier of &quot;haute cuisine,&quot; the company launched a recipe e-book that teaches how to use tucupi in simple dishes, such as rice with broccoli or chicken with coconut milk.<\/p>\n\n\n\n<p>The goal is clear: to transform tucupi into an indispensable item in the Brazilian pantry, proving that forest conservation can \u2014 and should \u2014 have a familiar and accessible flavor.<\/p>","protected":false},"excerpt":{"rendered":"<p>Texto: Maxi M\u00eddia Comunica\u00e7\u00e3oImagem: Divulga\u00e7\u00e3o\/Manioca No Dia Nacional da Mandioca, a Manioca, empresa paraense refer\u00eancia em ingredientes da sociobiodiversidade, que integra o portf\u00f3lio da AMAZ Aceleradora de Impacto, celebra o sucesso de uma estrat\u00e9gia que uniu tradi\u00e7\u00e3o e vis\u00e3o de mercado: o reposicionamento do Tucupi Preto como o Shoyu Amaz\u00f4nico. A mudan\u00e7a de nomenclatura e [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-7636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dia da Mandioca: o reposicionamento que transformou o tucupi milenar no shoyu Amaz\u00f4nico<\/title>\n<meta name=\"description\" content=\"No Dia Nacional da Mandioca, a Manioca, empresa paraense refer\u00eancia em ingredientes da sociobiodiversidade, que integra o portf\u00f3lio da AMAZ Aceleradora de Impacto, celebra o sucesso de uma estrat\u00e9gia que uniu tradi\u00e7\u00e3o e vis\u00e3o de mercado: o reposicionamento do Tucupi Preto como o Shoyu 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