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Impact Business

MOMA

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Agroforestry cosmetics that regenerate skin, hair and Brazilian biomes. It connects people and forests, valuing biodiversity and its people.

With ethically sourced inputs from Brazilian biodiversity and low waste production, MOMA develops cosmetics with a high concentration of phytotherapeutic active ingredients from the forest – and, therefore, high performance.

“MOMA develops natural cosmetics by selecting noble inputs that come from the Amazon rainforest and agroforests in Brazil, with the aim of offering high care for the people who use the products and also for the communities that produce and preserve the territories. Our mission is to value the diverse cultures and traditional peoples, contributing to the preservation and regeneration of the natural resources and wealth of our forests.”
Vivian Yujin Chun

X-ray

City State

Sao Paulo-SP

Foundation

2019

nature of business

Micro enterprise

Model

B2B and B2C

Founders:

Vivian Yujin Chun and Leonardo Courtois Vidal

Team Size:

4 people

Patent

In process

business phase

Traction

Year of entry into the program:

2023

Total amount raised

R$ 400 thousand

what solves

MOMA develops cosmetics with high added value using noble raw materials from the forest, generating income for traditional communities through fair, ethical and transparent partnerships and seeking to reduce economic inequality and the worsening of the situation of social and territorial vulnerability, promote the social and cultural well-being of people and the promotion of forest preservation. It complements its activities with the execution of regenerative agroforestry projects with traditional communities in the Amazon, supporting the structuring of production chains.

impact

It builds a new way of doing business with the forest economy, valuing not only the resources, but also the people involved, their ancestral cultural knowledge and the territory in which they are located. It operates with more than 10 Amazonian production links, including, in 2024, at least 247 families in 14 municipalities between AM and PA, in addition to direct regeneration through agroforestry plantations.

Feel firsthand how good it is to take care of the world!

product/market

Natural cosmetics combining performance, safety, innovation and sustainability, promoting care and regeneration for those who use it and those who produce it.

The line includes products such as shampoo, conditioner, soap and deodorant bars, as well as facial cream, included in the clean beauty segment, which includes natural and less allergenic formulas, maintaining effectiveness and promoting well-being.

Serves the B2C market, B2B stores and hotels.

The Sustainable Development Goals are a global call to action to end poverty, protect the environment and climate, and ensure that people everywhere can enjoy peace and prosperity.

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