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Mahta is awarded at Naturaltech, launches new product and plans to achieve breakeven 

The year 2024 has been one of great growth for Mahta, which has been accumulating awards, increasing revenue and attracting professionals to strengthen the team. 

In June, the company won another award: nut milk powder, a product from the company's portfolio, was chosen as the best drink at Naturaltech, the largest natural products fair in Latin America.

The award continues a series of recognitions that began in 2023, which demonstrates excellence in product development and a lot of innovation in the use of Amazonian ingredients: Mahta took 1st place in the Fi Innovation Awards and Startup Innovation Challenge, from FISA (Food Ingredients South América) with Mahta Superfoods Amazônicos Powder, and came in second place with Mahta Coffee. It also won the Golden Açaí Award from the NIS (Nutri Ingredients Summit) with nut milk powder.

Also at this year's edition of Naturaltech, the company launched its fourth product, Mahta Coffee with wild cocoa from the Amazon. And it aroused a lot of interest from the retailers present at its stand.

“We were highly sought after at Naturaltech, more than a hundred retailers showed interest in putting our products on sale. We also had numerous prescribers – nutritionists, nutritionists and health professionals – who came to us interested in prescribing the products for their clients. The results were very good”, describes Max Petrucci, founding partner of Mahta

With the success in sales through the website, the company begins to expand its presence in retail, entering the main self-service chains in São Paulo and Brazil. It is now possible to find the products in the Santa Luzia, Quitanda and Varanda emporiums, for example, and the expansion has been carried out in a qualified and careful manner. The next step, after consolidation in retail in the country, will be international expansion.

Mahta also continues to add great talents to the team, such as Alessandra Luglio, a nutrition professional, and Rafael Oliveira, one of the founders of Impact Bank, who joins as communications and community advisor.

Having doubled revenue in six months – December 2023 to June 2024 – the prospect by the end of the year is to double this mark again. “With this, we can reach revenues of R$ 20 million in annual recurring revenue during this period, a very privileged revenue situation”, analyzes Petrucci.

Manawara01

Manawara opens another franchise in São Paulo

Photo: Manawara Disclosure

In June, Manawara opened its fourth franchise. The new unit is located at Shopping Pátio Paulista, in the city of São Paulo, and is part of a series of franchises scheduled to open by the end of 2024.

The first franchise was opened in Manaus, at Shopping Manauara. Then came two more: at Shopping Parque Cidade, in the south zone of the city of São Paulo, and at Shopping Osasco, in the city of Osasco, Metropolitan Region of São Paulo.

Manawara plans to deliver 10 franchised units this year, with the firm intention of expanding access to Amazonian flavors. The franchise model offers more than 20 products, including fruit candies of different flavors, nuts and cookies. Foods such as açaí, guaraná, taperebá and cupuaçu are present in jujubes and other vegan products, free of gluten and lactose.

In its production chain, the company seeks to value producers from the Amazon region. The guarana used comes from Maués, the nut comes from Assoab (Association of Farmers of Beruri), which operates in Resex Mamirauá. The flour in the cookies comes from Iranduba, the honey from Boa Vista do Ramos, the coconut flour from producers in Acre.

Vivalá divulgação

Vivalá launches new travel destination: Monte Roraima

Photo: Vivalá Disclosure

The border between Brazil, Venezuela and Guyana is the arrival point for new Vivalá expedition: Mount Roraima, one of the oldest mountains in the world, with the longest summit on the planet (34 km²), guarded by the Monte Roraima National Park.

Considered a true sanctuary, surrounded by Taurepang indigenous hosts and protectors, the destination has been sought out by an increasing number of trekkers.

“There are those who venture to Monte to overcome physical challenges, however, the real meaning of this expedition lies in understanding the sacred aspects of the ancestral wisdom of indigenous people from different ethnicities who revere, respect and understand this unique space on planet Earth as a source of life, spirituality and, above all, transformation. The exchange I had with the Taurepang completely transformed me and was a watershed in my conception of the world”, highlights Alberto Rabelo, producer of Vivalá experiences and the route to Monte Roraima. 

The expedition is offered in collaboration with Roraima Adventures (RRAdv), a specialist in the region for over 20 years and a pioneer in expeditions to Mount Roraima.

According to the general director of RRAdv, Joaquim Magno, the partnership in the script is due to the common objectives of social businesses. “The contribution is reciprocal, as both companies provide an experience that has a common objective, which is to take travelers to live an experience at the destination, but with quality, safety, positive impact and a dream come true.” 

The itinerary was created not only to offer the traveler an unforgettable experience, but also to positively impact the place. This impact is the result of sustainable tourism, which seeks to contribute to the environmental preservation of the location, the participating communities and the travelers' experience. 

“From the first contact with our marketing material and sales team until the return of the expedition, our traveler receives all the support and guidance to make their experience as pleasant as possible, which includes good practices related to sustainability and safety,” highlights Daniel Cabrera who, in addition to being co-founder and executive director of Vivalá, is a member of the board of Abeta – Brazilian Association of Ecotourism and Adventure Tourism Companies.

The social impact of the Expedition to Mount Roraima begins with the route and during the climb, guided by local indigenous people, who know and have direct contact with the region. The expedition lasts ten days and is recommended for people who are already physically prepared, as it is a 100 km walk.

There are planned departures once or twice a month, which include land transport from Boa Vista to the Paraitepuy Indigenous Community, where the group passes both on the way and on the way back. The expedition offers pre-trip training, accommodation in Boa Vista and Santa Elena de Uairén, transportation, all camping support, including collective camping equipment, food, entry fee to the Communities and a qualified team to guide the expedition.

Vivalá, which works to develop sustainable tourism in Brazil, is present in 24 conservation units in the country, covering the Amazon, Atlantic Forest, Cerrado and Caatinga biomes. It works together with more than 700 people from indigenous, riverside, quilombola, country and caiçara populations.

With 15 national and international awards and recognitions, the company has embarked more than 3,000 travelers, as well as injecting more than R$4 million into local economies through the purchase of community-based services and direct consumption by travelers.