Entrepreneurs, teams from AMAZ and FutureBrand SP – Photo: Zoid Creative
On the 11th and 12th of May, entrepreneurs accelerated by AMAZ were in São Paulo to participate in the AMAZ Branding Lab, promoted in partnership with FutureBrand SP.
Over two days, content, dynamics and tools were offered involving positioning, storytelling, visual and verbal identity, culture and digital. The entrepreneurs also had the opportunity to present their pitches to the FutureBrand SP team, which involved around 20 people in the process.
“This type of partnership is very important because we bring into the house these entrepreneurs who are making a difference, who are the brands of the future. It's nice to connect with them, understand what are these initiatives that are emerging in the market and make sure that our employees can have contact with them”, says Isabel Sobral, partner-director of FutureBrand SP.
“It is a training not only for entrepreneurs what happens here, but also for us. Our professionals prepare a lot for this type of workshop, they seek to understand which startups are these, which are the future unicorns of the Amazon, and they manage to bring this learning to our other customers. We strongly believe in this exchange, between the small and the large, which are increasingly coming together, creating these open innovation laboratories. It is of immense value”, he adds.
For Thiago Campos, from Floresta S/A, “FutureBrand's expertise helps us to have clarity on what needs to be adjusted, and we hope that this will lead to a development that can really put all these tools that were presented into something concrete to apply in the our day to day.”
“We always need to improve our process, as we have a very diverse audience, ranging from the producer at the end of the chain to the final consumer, including partners and investors. It is very important to have these inspirations with these great professionals”, evaluates Jânio Rosa, from Inocas.
Alexsandro Vanin, from BRCarbon, agrees with Jânio and highlights the importance of the workshop to exercise solutions to the difficulty, often, of communicating, in an engaging and human way, themes that are complex and abstract.
“Now, with our heads boiling, we have the challenge of building a development plan for the startups, with the assistance of the FutureBrand SP team, which is sensational. We have no words to sum up how much knowledge and motivation they transferred to the development of our startups”, evaluates AMAZ CEO Mariano Cenamo.
Check out the atmosphere of the Lab:
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