Da Tribu

Manioca, Peabiru and Da Tribu participate in the World Bioeconomy Forum, and Chocolates De Mendes wins startup of the year award

Photo: Tribu collection

In October, the city of Belém, capital of Pará, hosted the World Bioeconomy Forum, which for the first time was held outside Europe. 

The event's agenda was defined along four thematic axes: bioeconomy, global leaders and the financial world, bioproducts around us and a look to the future. 

Leaders, specialists and executives from large companies, from Brazil and abroad, were present, involved in the debate on paths for the development of the bioeconomy. 

Three fast-paced businesses and part of AMAZ's portfolio participated in the event: Manioca, Peabiru Produtos da Floresta and Da Tribu – which were part of a panel of the Amazon Sociobiodiversity Business Forum, promoted by the Amazon Transformers Business Atelier (ATENTA) with the government do Pará and support from Impacta Mais. 

The event, which was part of the World Biodiversity Forum program, promoted six discussion panels, covering the açaí, cocoa, oilseeds, design, handicraft, biocosmetics, pharmaceuticals, gastronomy and fashion chains.

“The Forum has the importance of enabling us to discuss and look specifically at this bioeconomy that is made in the Amazon. Which is different. We are in a country with several social abysses, and the bioeconomy looks at socio-environmental development, not just the environment”, assesses Tainah Fagundes, Da Tribu's creative director. 

During the Forum, a fair was also held, bringing together businesses and initiatives in the bioeconomy, in which Da Tribu participated with a stand with fashion accessories and biomaterials. “The fair held was a success, it brought local, national and international recognition, good sales, admiration for the quality of our product and our work. We had good retail sales and articulations for the sale of biomaterials.”

Da Tribu's creative director also highlights the expectation of reverberations from the Forum, as a space for dialogue with the state government and the contacts made during the event. 

Photo: Manioca collection

Knowing new businesses and expectations for more investment

Manioca participated in the fair with its own stand, presenting its Amazonian gastronomy products, and highlights the opportunity to learn about new business in the bioeconomy. 

“Participating in the fair was very good because it placed us on the side of projects that we had not yet seen, in other regions of Pará or in the Amazon. New organizations and new products that also inspire us and that somehow help us to do our job, because it increases the chorus, the number of people and companies that are talking about the same topic and help the consumer and the general public to realize the bioeconomy”, assesses Paulo Reis, managing partner of Manioca. 

The participation also marked Manioca's return to on-site fairs, practically suspended since the beginning of the pandemic. 

Another positive point highlighted by Paulo in relation to the Forum was the position that the state of Pará is taking on the bioeconomy as a development proposal for the region. 

“It was great to have received the Forum in our city. Belém and Manaus are symbols of the bioeconomy, because they are the central cities of the Amazon. So it's great that we brought this discussion closer to us. We have the expectation that the issue will start to boil more, that the state will start looking more at this issue, with greater possibility of support. All of a sudden we're going to have more fairs, forums, discussions, and by drawing more attention to that, naturally our own work will also attract more looks.”

Photo: Peabiru Forest Products Collection

Mariana Faro, communication coordinator at Peabiru Produtos da Floresta, highlights her participation in the Forum's fair as significant for the company and its purpose of connecting the production of traditional Amazonian peoples and communities with consumers who seek to support forest conservation and have in high quality home products. “In three intense days, we found partners, made connections and presented to new audiences the products and processes that make value chains based on socio-biodiversity possible. The holding of the event in Belém, this being the first time outside Europe, brings us the opportunity, through the products and their stories, to dialogue about the centrality of the Amazon and the ways of knowing and doing of local populations to the theme of bioeconomy .”

De Mendes is recognized as startup of the year by the World Bioeconomy Forum

Chocolates De Mendes won the “Startup of the Year” award at the World Bioeconomy Forum. The event's Advisory Committee took into account the company's impact on the circular bioeconomy and climate change.

Chocolates De Mendes works with traditional populations in the Amazon, in tune with their values. They are partners and suppliers of native cocoa and cupuaçu beans, used in the manufacture of chocolates and cupulates. 

“It is this wealth of culture, ancestral knowledge and history that our bars carry and want to tell. De Mendes has a yearning and a sense of urgency to contribute to people's quality of life, the preservation of the culture and identity of the peoples that live in the Amazon, as well as to keep the forest standing, crucial for the climate balance of the region. our planet”, says chocolatier César De Mendes.

Viavla - Divulgacao

Amaz announces selected businesses for pre-acceleration in November

From November 8th to 11th, entrepreneurs from 12 businesses selected by AMAZ impact accelerator to participate in the pre-acceleration process will be together in Presidente Figueiredo, in the interior of Amazonas, in an immersion journey to develop their business plans and thesis of social and environmental impact on the Amazon. The pre-acceleration continues throughout the entire month of November, virtually, with access to advice, mentoring and technical support from the AMAZ and Idesam (Institute for Conservation and Sustainable Development of the Amazon) team.

The business performance in this period will define the six that will be accelerated and will receive an investment of R$ 200 thousand in 2022. 

The objective is to help entrepreneurs understand and maximize their business growth capacity in financial, technical, operational terms and, especially, in terms of positive social and environmental impact.

“Pre-acceleration is the final step in the selection process. Only half of the businesses will receive investment and will join AMAZ's portfolio in 2021, but all 12 that have made it so far are already winners will receive our support during 1 month of the pre-acceleration phase, which qualifies them to seek new support or join the portfolio in 2022” defines Mariano Cenamo, director of new businesses at Idesam and CEO of AMAZ. 

The 12 finalist businesses work with innovative solutions for the development of products and services in strategic value chains for the conservation of the Amazon, such as forest restoration and production, commercialization of socio-biodiversity products, environmental services and the carbon market, food, forest products timber and non-timber, agroforestry systems, cosmetics and community-based tourism.

They are located in the states of Pará, Roraima, Acre, São Paulo and Minas Gerais, with operations in the northern region. Call 2021 enabled the registration of businesses whose operations take place in the Legal Amazon, but which could also be based in other regions of the country.

AMAZ's selection was focused on early stage businesses that have already validated their product or service in the market and are preferably already earning more than R$ 500 thousand per year. Most businesses are in the traction, pre-scale and scale phases. Some projects in earlier stages were selected for presenting innovative solutions and with the potential to gain post-acceleration scale.

“We were very impressed with the quality of the businesses and the scale of impact we can achieve with them. We strongly believe that building a new economy depends on attracting and developing good entrepreneurs and innovative businesses in the region,” says Cenamo.

The projects selected for acceleration and investment in 2022 will be announced in December.

The impact accelerator AMAZ is coordinated by Idesam (Institute for the Conservation and Sustainable Development of the Amazon), and has a hybrid finance fund (blended finance) of R$ 25 million for investment in impact businesses over the next five years, the first geared exclusively to the region.  

Its founders are the Vale Fund, the Humanize Institute, the ICS (Climate and Society Institute), the Good Energies Foundation and the JBS Amazon Fund. Its strategic partners are PPA (Platform Partners for the Amazon) and GIZ (German Cooperation Agency), and it also has a wide network of partners such as Move.Social, Sense-Lab, Mercado Livre, ICE, Costa Brasil, Climate Ventures and private investors. 

Discover the businesses that will participate in the pre-acceleration:

Amazon Hub = E-commerce of products from the Amazon's socio-biodiversity. It was born with the proposal to work with all the links in the chain necessary for Amazonian brands to be able to access the consumer market, but chose to streamline the strategy and work with specialized partners in each area, focusing on e-commerce sales, digital marketing and promotion of the products. It operates in the states of AC, AM and PA.

Aromas of the Amazon = Started as a project by the company Agrotec Consultoria – which has been operating for eight years in the Transamazônica-Xingu region in the areas of Technical Assistance and Rural Extension. Its main objective is to meet the demands and services in the agribusiness segment, with a focus on low-carbon technologies. It operates in the state of PA. 

BrCarbon = Climate Tech Brasileira created to promote forest conservation and ecological restoration actions. It works with financial flows from the carbon market to promote natural climate solutions. It works with innovative strategies and through the adoption of cutting-edge technologies to accelerate, multiply and consolidate carbon projects in Brazil. It operates in the states of AC, AP, AM, MT, PA, RO, RR, TO and MA.

Bravo Acai = Healthy food brand and superfoods. In addition to dreaming of a market with healthier products, it also seeks to change its business model: it wants to impact communities directly, not buying from Marajó middlemen, buying and supporting the economic development of açaí producers in the region, and investing in certification and in the improvement of processes. It works in partnership with Bio-Assets (REDD+ project) in the region. It operates in the states of AP and PA.

Coopercintra = The Cooperative of Family Farmers and

Solidarity Economy of Nova Cintra was created with the objective of operating and marketing non-timber forest products (such as muru-muru, for example, which is the flagship today), already worked on by the local association. It operates in the state of AC.

Floresta SA = Scaled regenerative models, with a portfolio of 10 agricultural and timber crops. In addition to bioeconomy products, it brings to the financial market an opportunity for direct investment in agroforestry in the Amazon, with a target return of 17% per year. It operates in the RR state.

Inocas = Its objective is to generate an alternative to soy and palm oil, leveraging the macaúba production chain as a source of sustainable vegetable oils. The company's pilot is located in the Cerrado biome region of Alto Paranaíba, MG, and will have implemented, by the end of 2021, the planting of 2,000 hectares of macaúba in an agroforestry system in partnership with family farmers. The company is already in the pre-operation phase of its first expansion, located in the region of Vale do Paraíba, SP, and also intends to start in 2021 the expansion to the Legal Amazon, with the planting of 3,000 hectares. 

Kawa = Offers its customers a line of natural restorative phytocosmetics, both for those who use them and for the environments from which the inputs come. Among its suppliers are the Ashaninka and Huni Kuin peoples in Acre and Guarani in São Paulo. It operates in the state of AC.

Mahta = Foodtech that operates in the area of food supplements produced with ingredients predominantly from Amazonian communities. It aims to generate innovation and value, in addition to reducing negative environmental impacts, through production chains with the participation of local communities, a model that can be replicated for systemic change in the food industry. Simultaneously, it will deliver differentiated nutritional value to consumers, boosting the conservation and regeneration of the Amazon. It intends to act in the states of AC, AM, MT, PA, RO and RR.

Pacajá Furniture = Production of furniture and decorative objects from forest management waste. The business is linked to the ABC Norte Farm (Fazenda Pacajá) and seeks to use waste and promote the company's socio-environmental responsibility program. The farm's main activity is certified sustainable forest management (PEFC/CERFLOR) for wood production. The dream is to expand the furniture industry project to other surrounding communities, adding them to the production of furniture and, thus, guaranteeing sustainable income alternatives for these families. It operates in the state of PA.

Soul Brasil Cuisine = Its mission is to present products with ingredients from Brazilian biodiversity – especially the Amazon – sustainable, organic, vegan and free of artificial substances for Brazil and the world. It has been in the market for almost three years, present mainly in emporiums and supermarkets in the Rio and São Paulo axis, in addition to exporting to the United States and Europe. The products have organic certification. It operates in the states of AM, PA and AC.

cheers = Conducts expeditions in Brazilian Conservation Units through

community-based tourism. It seeks to act in the country's socio-environmental development in an innovative way, bringing together experiences with communities, nature and volunteering in expeditions. It operates in the states of AM, PA, MA and GO.

Photo: Vivalá collection

WhatsApp Image 2021-09-03 at 08.43.28

Tucum turns eight years old

THE Tucum Brazil completed eight years of experience in August with the purpose of to weave strong and resistant networks between indigenous peoples and Brazilian society.

“There are over 300 people who have re-existed, for 521 years, with their ancestral knowledge and traditions, taking care of our home and providing immeasurable environmental services. With each new order we receive, we are invaded by the force that these arts carry. It is this strength that inspires and motivates us to continue in the resistance”, assesses Amanda Santana, partner and creative director at Tucum.

A member of Origens Brasil® – a network that works for the conservation of the Amazon, formed by indigenous peoples, traditional populations, support institutions and several other companies engaged in generating value for the standing forest and for the people who live in it -, Tucum is highlights by direct, ethical and transparent relationship with the peoples of the territories of Rio Negro, Xingu and Solimões.

The company informs that it contributed, in 2020, to the maintenance of 15,245,824 hectares of standing forest in the Amazon. It also worked in seven protected areas, contributing to the conservation of 14,077,541 hectares of forest.

“We are grateful to each indigenous artist who did us the honor of exhibiting their works at the our marketplace platform, and to all who join us in valuing the indigenous arts of Brazil. More than just commercializing products, we want to connect people with the rich diversity of narratives, making them also allies of indigenous struggle and re-existence,” says Amanda.

Tucum also participates in the Trillion Trees: Amazon Bioeconomy Challenge, a challenge that seeks innovative bioeconomy projects and solutions that contribute to the conservation, preservation or restoration of biodiversity and forest ecosystem functions, are locally anchored and inclusive and bring social and economic benefits to local communities. The challenge is promoted by World Economic Forum seeking to accelerate nature-based solutions in support of the United Nations Decade for Ecosystem Restoration (2021-2030).

Photograph: Lian Gaia wears bio-jewels from the Apiaká people. (@helenapcooper/Tucum disclosure)

Julia Danesi - Da Amazonia para Você b

From the Amazon to you: campaign brings Amazonian entrepreneurs closer to consumers throughout Brazil

In the month of the Amazon, the Free Market and the movement Amazon in Casa Floresta in Foot (which includes AMAZ and some of the portfolio and/or already accelerated businesses) launch the campaign Amazon for you.

The objective is to bring Amazonian entrepreneurs closer to consumers throughout Brazil, facilitating the online purchase of products that contribute to income generation and the conservation of Brazilian biodiversity.

performed from September 3rd to 12th, the initiative adds more than 30 projects which together offer more than 300 products of gastronomy, fashion and crafts.

With the motto 'From the Amazon to You', the campaign is an invitation for consumers to discover products that help keep the forest standing, and has the support of several organizations that work with socio-biodiversity, such as AMAZ, Idesam, Climate Ventures , Partners for the Amazon Platform, Conexsus, Instituto Auá, Central do Cerrado and Amazon Entrepreneurship Center.

 “With the growth of e-commerce, digital inclusion has never been so necessary and important to guarantee the income generation of entrepreneurs. Based on our power to mobilize and connect people, we want to further expand access to Brazilian socio-biodiversity products”, highlights Laura Motta, Sustainability Manager at Mercado Livre.

In the first year of the campaign, in 2020, ventures like the maniac, which sells unique foods from the Amazon region, saw their sales more than double. 

“If we consider that it was a year of pandemic, it is an excellent result. The partnership yielded excellent results for the entrepreneurs, which shows that e-commerce can be a real alternative for the challenges of marketing and logistics from the Amazon”, explains Mariano Cenamo, AMAZ CEO and New Business Director at Idesam.

The brands participating in the campaign, which offer unique flavors and knowledge from the largest tropical forest on the planet, sell a variety of products such as tucupi sauce, purple yam flour, jambu and Victoria Regia jam, Puxuri seed, in addition to sustainable fashion items and indigenous crafts.

“By including more and more ventures in the new economy, we are helping to generate income so that communities can survive and develop from other activities that do not generate deforestation. By valuing work and local cultures, we helped keep the forest standing, breaking a predatory pattern that was also driven by the distance from consumers in the rest of the country”, says Floriana Breyer, from Climate Ventures, coordinator of Lab Amazônia, that integrates the movement. "Consumers, from any region, have gained a fundamental role in this arrangement, as they have the power to guide the market, reorient the paths towards a bioeconomy and help keep the forest standing through the consumption of its products."

Photo: Julia Danesi

Foto: Maringas Maciel/ divulgação Academia Amazônia Ensina

Academia Amazônia Teaching launches the film O Rio Negro is the people

In September, the Academia Amazon Teaches gives the start to the structuring and implementation of the project Young Entrepreneurship Ribeirinho, aimed at training young entrepreneurs in the Rio Negro region.

The movie launch The Rio Negro is the people, directed by João Tezza Neto and Juliana Barros, is the starting point of the action. And it will happen next month, when Amazon Day is celebrated.

Made in 2019, the documentary seeks to unravel the meaning of being and growing on the banks of a river with the power of the Rio Negro, enveloped in dense forest and surrounded by global elements of today - the need to leave, the desire to return, the choice for staying, the immensity, the time of the river. Local stories that provide universal elements for reflection on human life.  

Academia Amazônia Teach will launch in your site, providing access to the film through the 'pay-as-you-think-fair' mechanism.

The income generated by the exhibition will be converted into actions with these communities, seeking to assist in the design and development of commercial activities already carried out in a more or less informal way, in training aimed at entrepreneurship and even in the development of new businesses that can generate income for the riverside and riverside people.

The film will be available for access for two weeks, from September 19th to 26th, during which time webinars will also be held covering various aspects of the Amazon (from September 20th to 25th).

“The film should have been released earlier, or sold to media outlets, but the pandemic has changed our plans and we are happy to be able to directly contribute to local communities. With this initiative, we are going to connect people in Brazil and abroad with people from the Rio Negro”, assesses Maria Eugenia Tezza, executive coordinator of Academia Amazônia Teach.

 Post-pandemic expectation

Academia Amazônia Teach, which works with immersion expeditions to the Amazon for students, entrepreneurs, investors and other audiences using science and contact with Amazon culture and knowledge to unveil this exuberant Brazilian ecosystem, had its activities interrupted by the pandemic of covid- 19.

The resumption of expeditions is on the radar as soon as sanitary conditions allow safe travel and visit to the communities of the Rio Negro. 

Likewise, the project Young Entrepreneurship Ribeirinho, which will offer training and guidance to young people in the region surrounding the Anavilhanas National Park, encourage them to play a leading role in sustainable innovative entrepreneurship, provide access to tools and build business plans, promote income generation and provide job opportunities in the region.

 Riverside communities were also severely affected by the pandemic, and the training proposed by Academia Amazônia Ensina aims to contribute to improving the situation

“With the pandemic, the social and economic conditions of riverside communities have seriously worsened. The proposal to generate funds for a local development project through the film was an idea that made us very happy and motivated. The involvement of society as a whole is essential for us to overcome the challenge of conserving the Amazon,” says João Tezza, director of Academia Amazônia Teach. 

Photo: Maringas Maciel/ publicity Academia Amazônia Teach

Foto Da Tribu 4 - João Urubu

The Tribu promotes training with the Pedra Branca Community

During the month of July, the of the Tribu promoted the project Hevea Brasilienses, the mother tree and the female protagonism of Pedra Branca, which promoted two formations in the community located on the island of Cotijuba, in the Amazon region of Pará.

A company partner in the supply of inputs for sustainable jewelry for four years, the community received the training of ten women from the island, in two stages: preservation of Amazonian knowledge linked to handcrafting and valorization of female protagonism (given by Corina Magno); and political and organizational formation of the productive group - located in an APA (Environmental Protection Area) – through the approach of themes such as social organization, articulation, female strength, autonomy in the forest, environmental education and the importance of community gathering and safety in the post-covid context 19 (taught by Sâmia Batista and Tereza Moreira).

Approximately 40 hours of training were offered, in a circle of affection, learning and sharing made possible by the Aldir Blanc Cultural Emergency Law of the Pará State Government.

“Training is part of our commitment. In each cycle of change in the company, of growth, training is recurrent. We realize the importance of bringing more and more information, involvement, mobilization and engagement of the entire community. And for all values, especially in the organization of the group and on the importance of social and sustainable visions for the planet. It is our role when we work with the development of sustainable production chains. The notice of the Aldir Blanc Law, which is an emergency fund for production chains in the area of culture, made this investment viable”, says Tainah Fagundes, creative director of Da Tribu.

Post-pandemic expectations

Before the covid 19 pandemic, the community produced an average of 3,000 meters of rubberized thread a month for making bio-jewels. With the sharp drop in sales, the purchase of material from the community began to be spaced out every three months. 

With the market slowly warming up again, Da Tribu directs its strategies towards B2B actions, remodeling the business with scale potential for the national and international sustainable fashion market.

The development of the TEA (Amazon Rubber Fabric), a new input created in October 2020, made possible by a notice to support businesses accelerated by the PPA Acceleration Program and produced from its own machinery, enabled the change in business strategies.

In addition, Da Tribu is assembling a second machine, this time aimed at the production of rubberized wire, through a loan from Banco Pérola. The intention is to promote agility and more quality in the work, and at the same time get a more competitive price for the products in the market. Soon, new training will be offered to the community for handling this machine. 

All the artisanal production of inputs is made by women from the Pedra Branca Community, under the leadership of Corina Magno, the third generation of the rubber tapper family in that territory. The group participated in specific training for the production of the TEA also in 2020.

“Our expectation of targeting B2B is great. We are negotiating with several brands, prototyping collections, testing material. The TEA, the threads, the biomaterials as a whole are a novelty, because today Da Tribu has a genuinely Brazilian biomaterial, with the strength and knowledge of the Amazon. We are mainly looking at the European market, which has been asking for samples frequently. We have participated in international fairs to prospect new business. Despite the challenges of the market, which is sluggish, closed, we have innovation. It is time to innovate, to reorganize the business”, says Tainah

The future is collective

The rubber plantation on the island of Cotijuba was inactive for a long time, and the partnership with Da Tribu brought a new rubber cycle, now also involving women in the production process for sustainable fashion.

During the months of June and July, Da Tribu promoted the exhibition The future is collective, audiovisual project that weaves the entire history of the Pedra Branca community up to the company's meeting with riverside families. The journey is contacted through photographs, videos and texts, in a 3D environment. accessed here.

Photos: João Urubu/Tribute release

Foto: divulgação Manioca

Manioca participates in Sirha, a large French fair focused on the gastronomy segment

In September, the tucupi produced by Manioca will be one of the big stars of Sirha 2021, traditional French fair focused on gastronomic business. This is the company's bet to reach the French market and later the European one.

The intention is to repeat the successful strategy in Brazil, of initially working with chefs, cooks and restaurants to introduce Amazonian products and flavors to palates.

Sirha will take place from September 23rd to 27th in the city of Lyon, and Manioca will be represented by Du Brésil Au Monde, a company founded by two Brazilians in France, which works with other products such as açaí in the European market.

 “This is the first fair we are going to participate in in France after we closed this distribution partnership. Our expectation is that it will be an introduction of Manioca in the French market. We participated in another fair there, in 2018, in person, and we already feel that the products have a lot of potential, especially in this kitchen area”, assesses Paulo Reis, managing partner of Manioca.

“This way of using the kitchen, restaurants, chefs and cooks to present a product was very successful here in Brazil. It is much easier for these professionals to present a new ingredient to the public, especially if they need some adaptation that pleases the taste of this public. Cooks do this like no one else,” he concludes 

Manioca repeats Brazil's successful strategy

Manioca bets on presenting tucupi to the cooks as a Brazilian product, from biodiversity, which generates a positive impact for the Amazon and has a unique flavor.

Paulo says he has heard from many chefs that tucupi was the next frontier in flavor, in the sense of what still needed to be discovered in the world in terms of incredible flavors.

“One thing that boosted this trip to Europe, in terms of streamlining and organization, was the demand from several cooks for the product. Du Brésil Au Monde brought us an order for a cook, and we passed on to the company demands from chefs located in Germany, Belgium, Austria, England and in France itself who want the product, but Manioca couldn't make delivery possible. Now let's do it.”

The company also entered the tucupi in an innovation award from Sirha. Selected in the first stage, the product will now be appreciated by a jury, based on a face-to-face presentation, which will be carried out by Du Brésil Au Monde.

Manioca has already participated in an edition of the fair in Brazil, as it is an itinerant event. Now in Lyon, it will share a stand with six other companies (Alm Trading Company, Amazzon Gin, Bhars, Nutrilatino and Petruz Fruit), made possible in part with the support from APEX-Brasil (Brazilian Export and Investment Promotion Agency). 

Photo: Manioca disclosure

Foto: Divulgação Na Floresta/Na’kau

In Floresta/Na'kau obtains participatory certification

In June, Na Floresta, the company that manufactures the Na'kau chocolate, received organic certification from the Maniva Participative System. According to Artur Coimbra, director of Na Floresta, this is the first organic certification of a chocolate factory in the Amazon. 

“We are among the 15 organic chocolate brands in Brazil, among the 200 that exist. This is really cool for our state, it's an achievement. We can say that in addition to the first chocolate factory in the Amazon, we are the first chocolate factory in the Amazon to have the organic seal,” analyzes Artur.

The company has nine employees and is preparing to expand its operations nationwide, with the opening of a branch in São Paulo by the end of the year.

In addition to the Brazilian market, Na'kau chocolate is also sold to the US and Japan. With the certification, the company hopes to gain scale and increase the number of consumers globally. 

According to Márcio Menezes, coordinator of Maniva Agroecology Network (REMA), the company's organic certification represents the victory of those who are committed to the organic chain with rural producers in Amazonas. 

Participatory certification and the Maniva Network

REMA is a social movement formed by farmers, technicians, students, consumers and organizations with the objective of promoting agroecology and organic production in the state of Amazonas.

It is also the only OPAC (Participatory Conformity Assessment Body) in the Northern region of Brazil. A kind of collective certifier, which counts on the participation of agricultural producers, technicians and people who, collectively, attest that the food is organic.

Participatory certification is provided for in Brazilian legislation and is fairer to family farmers, who often do not have the financial resources to pay for certification by company audit.

It is based on two fundamental principles: social control – how farmers organize themselves to verify each other's ownership and ensure that production is really organic – and joint responsibility – together respond to irregularities if necessary.

Photo: Disclosure in the Forest/Na'kau

Foto: @helenapcooper/tucumbrasil

Tucum launches transparent pricing

Understanding what is built into the value of a product that is purchased is a process of transparency that is very desirable for consumers in general. In the case of indigenous crafts and art, it allows us to understand how ethical, fair and balanced are the relationships with those who produce this art and crafts.

And that's exactly what the Tucum Brazil since June, when it launched its transparent pricing. The methodology allows us to understand the percentage of the value of the product that goes to each sector of the complex chain of indigenous handicrafts.

A commitment signed by the company with associations, cooperatives, family nuclei, indigenous artisans and artisans from traditional communities in Brazil, partners and supporters in strengthening the struggle for the re-existence of indigenous peoples through handicrafts and the promotion of fair trade.

How it works:

→ 40% of what is paid is related to the labor of the product, the value that the artisan or the indigenous initiative that produced the craft receives

→ 7% refers to expenses with logistics, which makes the product travel from the forest to Tucum

→ 20% of the amount covers Tucum's administrative operating expenses - salaries and charges of employees, rent, electricity, internet, accounting

→ 16% guarantees the commissions of the service and communication team – photography, video, research and essential content creation to value the knowledge and present the stories of those who create the products

→ 10% of what is paid is related to taxes and fees

→ 7% is intended for financial expenses, such as payment of loans and reinvestments, a park that Tucum can increasingly expand its positive impacts on the lives of artisans and artisans

Radar

Every Friday, Tucum launches a radar with the week's indigenous agenda. The Observatory section can be checked weekly on the company blog.

“It's a radar of culture, arts, demonstrations, struggles. A place where we bring what is happening during the week within the indigenous movement, in whatever order. June was very beautiful, because the indigenous people spent the entire month doing the Levante for Earth, against the time frame and the PL 490,” says Amanda Santana, partner and creative director at Tucum.

The company is advancing in communication actions involving the creative work of the indigenous people. The PIOK, an artivism print that has the intention of always presenting an indigenous artist. The first issue addresses the context of the indigenous people who live in the city, who do not have a village, and features an illustration by Natália Lobo Tupinambá. We can, through handicrafts, but not only, subsidize and promote these struggles as well, and give space to indigenous people from this more creative part. This started last year when we launched an editorial made entirely by indigenous people, and we continue to seek to promote actions that have the participation of indigenous creators, artists, musicians, in short”, says Amanda.

Video and art: Tucum dissemination

Initial photo: @helenapcooper/tucumbrasil

Foto: JOZZUUCesta de produtos amazônicos comercializada em 2020 na plataforma Mercado Livre.

Free Market promotes Entrepreneurship with Impact + Biodiversity

Mercado Livre (MELI), the leader in technology for e-commerce and financial services in Latin America, began training in the selected businesses in June for the third edition of the Empreender com Impacto program.

The program is part of MELI's sustainability strategy and has taken place in several Latin American countries since 2019. In Brazil, this year's edition seeks to support the sale of sustainable projects in the Amazon, Cerrado and Atlantic Forest.

Businesses will have training on how to sell on the MELI platform, including commercial strategy, logistics and digital marketing. And they will also have benefits and discounts in the Mercado Livre ecosystem, specialized mentorships in marketing and visibility in the sustainable products section of the platform.

“Strengthening the commercial strategy of these projects can leverage the positive impacts of these businesses, boosting income generation in the territories, strengthening sustainable production chains and contributing to the conservation of biodiversity” says Laura Motta, Sustainability Manager at Mercado Livre.

Most of the participating businesses are formed by traditional, indigenous, quilombola, riverside communities, among others, focusing mainly on the food and beverage, handicraft and cosmetics categories. In addition, more than 50% of the leaders of these businesses are black, around 12% are indigenous and more than half are women.

The selection of businesses was made by the Giral Viveiro de Projetos consultancy with the support of partners such as AMAZ, Climate Ventures and the Amazônia em Casa Movement, Floresta em Pé.

90 businesses are part of the program, among more than 250 subscribers. Among those selected, around 50 are active in the Amazon. This business universe includes startups that are part of the movement Amazon at home, Forest standing, who received advice and training throughout 2020 and boosted their sales on the Mercado Livre platform and on the Amazon Hub as a resilience strategy in the covid-19 pandemic.

“Impact businesses, especially those in the Amazon, need support to access the market and enter the online world once and for all, which has become mandatory in this pandemic period. Having Mercado Livre as a partner in this journey of online sales, engaged in training these entrepreneurs and strengthening them, can only add to the business and consumers, who will be increasingly closer to tasty, beautiful products that contribute to the conservation of our biomes”, analyzes Ana Carolina Bastida, responsible for investment management and acceleration at AMAZ.

This year, among the Amazonian businesses that participate in Empreender com Impacto is the Jambul, cachaça manufactured by Tipiti, accelerated startup in 2019.

“We learned about the Empreender com Impacto Biodiversidade + program from a group of Amazonian entrepreneurs that we have been part of since 2019, when we participated in the acceleration. We decided to participate because it is exactly what we need right now – to optimize logistics and sales. We are already on the Mercado Livre platform, but from what we realized in this first week of mentoring the program, we can improve a lot. We want to sell more, in an optimized and professional way, and the program solves exactly these pains”, assesses Glinnis da Rocha, one of Tipiti's partners.

Photo: JOZZUU