Tucum is an impact business created in 2012 that promotes the meeting of people from urban centers with forest peoples through its art and aesthetic manifestations. Selling items for the body, home, as well as art and artifacts, it spreads the ancestral knowledge of dozens of Brazilian indigenous peoples. The work has the Brazil Origins seal.

The company launched a marketplace that will bring together stores of indigenous groups that produce handicrafts and with which it has been working in its operations. For this, it started a distance learning experience with indigenous leaders about online sales in handicrafts. Representative of Brazil in the final stage of the second edition of Empreender com Impacto Latam Award in 2020, the tucum placed second out of six semi-finalists and received a $10,000 prize to boost the business.