Tucum is an impact business created in 2013 that promotes the encounter between people from urban centers and forest peoples through its art and aesthetic expressions. Selling items for the body, home, as well as art and artifacts, it disseminates the ancestral knowledge of dozens of Brazilian indigenous peoples. The work has the Brazil Origins seal.

The company launched a marketplace that will bring together stores of indigenous groups that produce handicrafts and with which it has been working in its operations. For this, it started a distance learning experience with indigenous leaders about online sales in handicrafts. Representative of Brazil in the final stage of the second edition of Empreender com Impacto Latam Award in 2020, the tucum placed second out of six semi-finalists and received a $10,000 prize to boost the business.