Text: Vinicius Souza, for Maxi Media
Photo: ForestiFi Disclosure
The selection process received hundreds of applications from around the world and was supported by leading organizations such as Microsoft Entrepreneurship for Positive Impact, ChangeNOW and Techstars.
An approach that helps to keep the forest standing, through blockchain technology, and connects rural production systems to sustainable investment markets. This is the great differentiator of ForestiFi, a fintech that tokenizes Amazonian bioeconomy assets supported by AMAZ Aceleradora de Impacto, which was elected as one of the most innovative sustainability startups in the world by Change 100, the global campaign of We Make Change.
The announcement was made during “ChangeNOW”, the largest global event for solutions for the planet, in Paris. The selection received hundreds of applications from around the world and was supported by leading organizations, such as Microsoft Entrepreneurship for Positive Impact and Techstars. The list of all the selected candidates is available on the website: www.wemakechange.org/change100.
“This recognition comes to validate the work we have been doing with ForestiFi over just over a year of operation, in which we have developed this alternative investment mechanism in the bioeconomy production chains in the Amazon,” says co-founder Macaulay Abreu.
Founded in 2023 in the state of Amazonas, the platform tokenizes Amazonian biodiversity products such as guarana and chestnuts and guarantees transparency, greater efficiency, lower costs and security in transactions.
Forestifi offers a platform where investors can purchase sociobiodiversity asset tokens. The amounts directly benefit rural production systems and contribute to the recovery of degraded areas, while also earning interest for those who invested.
Since the beginning of its work, the platform has already tokenized native cocoa, managed pirarucu and wild guarana, moving almost R$500 thousand. In April, in partnership with Zeno Nativo — another startup supported by AMAZ —, ForestiFi transformed 1,850 kilos of Amazonian nuts into digital assets, raising R$114.7 thousand that benefited more than 50 extractive families in the Acará River region (PA).
As one of the Change 100 startups, the startup will be connected to strategic resources, support programs and a global network of more than 50,000 remote volunteers, including experts from companies such as Standard Chartered Bank, PA Consulting and Grundfos. In addition, ForestiFi is preparing to connect more investors to sociobiodiversity production systems. “Our focus is on expanding the number of available assets and facilitating access for new investors to these products, strengthening organizations through the purchase of tokens. In addition, by the end of this year, we intend to launch a new version of the platform, with new investment models focused on production chains”, adds Abreu.
AMAZ support
Since the beginning of 2025, ForestiFi has been one of the startups supported by AMAZ, the main accelerator of socio-environmental impact businesses operating in the Legal Amazon. Currently, the business is in the “Traction” phase, a period in which the company focuses on accelerating results in the market, such as attracting customers and increasing revenue.
AMAZ operations leader Gabriela Santos praises the election as a milestone for the regional ecosystem.
“We are generating impact at the cutting edge and, at the same time, being able to reinforce the bioeconomy as a vector of innovation in the Amazon. AMAZ and Idesam [Institute for Conservation and Sustainable Development of the Amazon] work to strengthen and shed light on solutions that are being developed locally and can be replicated as success stories, which requires continuous and close support in the long term, from investors and partners,” he highlights.
About ForestiFi
ForestiFi is an impact investment platform that connects investors to sustainable Amazon supply chains, using tokenization technology to ensure traceability, liquidity, and transparency. It has already structured tokens linked to products such as native cocoa, managed pirarucu, and wild guarana.
