Monthly Archives: June 2025

Amaz Aceleradora de Impacto, in partnership with SBSA Advogados, promoted a remote meeting of the “Acceleration Journey”. Held on June 5, the meeting had more than 30 participants and addressed several issues of legal and contractual importance for accelerated businesses.

Gabriela Souza, operations leader at Amaz, highlights that the objective of the “Journey” is to create a space for ideas to mature.

“This was the first online meeting of the community together with all the businesses that are part of our portfolio. […]. The idea is that these meetings will be recurring to address issues that generate knowledge, debates and exchange of experiences among entrepreneurs.”, points out the Amaz manager.

The main topic of discussion was the National Registry of Impact Enterprises (Cadimpacto). The platform, launched in March by the Ministry of Development, Industry, Commerce and Services (MDIC), seeks to map and provide visibility to companies, initiatives and commercial activities throughout Brazil that align financial results with positive socio-environmental impacts.

Furthermore, Cadimpacto presents itself strategically for future partnerships, investments and public policies.

The deadline for joining is June 30th via the link: https://www.gov.br/pt-br/servicos/solicitar-cadastramento-na-plataforma-do-cadastro-nacional-de-empreendimentos-de-impacto-cadimpacto. Registration follows Bronze, Silver and Gold levels — which are defined according to the degree of business maturity, financial sustainability and impact measurement.

Debates

In addition to “Cadimpacto”, the meeting addressed other important legal concepts, such as “sector 2.5” and “certified B Corp”. One of the moments was reserved for the concept of “impact business”, created by Decree 11.791/2023 and which serves as a guide for the creation of public policies.

Another discussion dealt with the regulation of the concept of “benefit corporation” (in Portuguese, “benefit societies”), which is still being processed, through Bill (PL) No. 3,284/2021 in the National Congress.

Tucum, a company specializing in connecting people with indigenous art and aesthetic expressions, participated in the debates through its founder Amanda Santana. The business holds the B Seal, which recognizes initiatives committed to positive socio-environmental impact. 

“We began our search for the B Seal from the beginning (of the business), twelve years ago. Something we did in the second contract change was to include a clause, committing ourselves to transform the company into a 'B Corp', based on social and environmental impacts and above profit,” highlights the entrepreneur.

She recognizes the importance of certification, but points out limitations in the current system and points to be corrected.

 “The tool really needs improvements, because it looks at the (socio-environmental) impact, but I think it is not capable of evaluating the type of impact we have, because, as businesses in the Amazon, we could score much more, but many of our practices are not even considered,” he concludes.

Text: Maxi Mïdia

Photo: Disclosure Amaz

The startups Tribo Superfoods, ForestiFi and Impact Not a Bank, invested in 2024 by AMAZ Aceleradora de Impacto, participated in the second meeting of the “Acceleration Journey”, held in São Paulo, in partnership with SBSA Advogados and CIPÓ Consultoria. 

    Since 2022, the accelerator has been providing customized training so that portfolio businesses can strengthen their impact theses and become more competitive for future investment rounds and to face market challenges. In general, the acceleration journey focuses on commercial management strategies, communication, relationships with communities and suppliers, impact measurement and management, and investor acquisition. 

“The objective is to support them so that they are better prepared to deal with investment rounds and evolution as a whole, especially in aspects of formalization, planning and business development”, concludes Rafael Moreira, AMAZ selection and acceleration leader. 

This was the second meeting of the day with impact businesses that operate in rural Amazonia. The businesses will continue with individual activities, planned according to the specific needs of each enterprise, until November of this year. 

The SBSA, a pioneering law firm specializing in the Third Sector, is collaborating on this issue. The partnership has been going on for a few years now and, according to lawyer and partner Aline Souza, this meeting was yet another action to strengthen the impact ecosystem in the Amazon region. 

“We have been partners with AMAZ since its creation. We were delighted to receive the current acceleration journey, in which we presented content on tax matters, impact-oriented governance and a map of legal terms that need to be prioritized, helping them to position themselves increasingly better in the market and mitigate risks. There was a very important return on the acceptance and incorporation of the learnings,” says the specialist. 

Adding value to the meeting, AMAZ had the participation of CIPÓ Consultoria, a startup specialized in providing services in strategic management of regenerative businesses. The representation was made by Fabio Vernalha and André Saab, who worked on themes of strategy for impact, definition of channels and pricing for each of the businesses. 

Acceleration Workshop 

Over the course of three days, the immersion prioritized strategic direction for business expansion and the formalization of socio-environmental impact, through networking, lectures, workshops, legal consultancy and individual meetings with entrepreneurs. 

Some of the topics covered were: portfolio strategies, brand positioning, pricing, customer experience, tax reform trends, compliance, impact governance and legal obligations in contracts. 

Maurício Pantoja, CEO of Tribo Superfoods, participated in the event. The startup is dedicated to the production and export of açaí, cupuaçu and cocoa purees, impacting more than 340 families in communities in Igarapé-Miri and Abaetetuba, in the state of Pará. 

“Today we had a day full of learning that involved an initial theoretical part, which was very well made tangible by the SBSA team, bringing very critical and important concepts to our business”, shared the entrepreneur. 

Gabriel Ribenboim, CEO and co-founder of Impact Not a Bank — a platform specializing in financial solutions for socio-environmental ventures and projects in the Amazon — shares that one of the things he learned was paying due attention to customer demands. 

“The AMAz acceleration process has offered not only technical and strategic support, but also a deep immersion in the Amazon sociobioeconomy ecosystem, allowing us to refine our offering and our business model based on the real demands and potential of the region. In the highlight of this second meeting, with a focus on fair contracts in the Amazon, we strengthen our commitment to caring in our relationships with our customers,” the entrepreneur points out.  

Glauco Aguiar, co-founder of ForestiFi, a platform specialized in tokenizing Amazonian biodiversity products and connecting production systems to sustainable markets, highlights that knowledge is very valuable for business growth. 

“Accelerating with AMAZ has been fundamental. Access to high-value mentors and strategic connections with the portfolio opened doors and accelerated decisions. The legal, strategic and impact knowledge paths are extremely assertive. The immersion in São Paulo was a great example of this: a week of dense content on strategy, pricing, fair contracts and tax reform, with individual mentoring that solved specific bottlenecks in our operation,” he says.