Around four months after launching an innovative product – powdered nut milk –, Mahta continues to develop products, promoting improvements in packaging and offering practicality and sustainability options.
In August, the business launched a new packaging size for its first market product, Superfoods Amazônicos em Pó, offering 840g (economy) and 360g options. Powdered chestnut milk was already available in 240g and 600h packaging.
Furthermore, Mahta changed the packaging material, which is now made from sugarcane-based bioplastic, with direct printing, carrying the I'm Green seal – which provides a lower carbon footprint and ease of recycling.
And another new addition is coming: a super coffee with Amazonian and natural ingredients – Café Apuí Agroflorestal, guaraná from Maués and Marapuama.
Chestnut milk has good public acceptance
The chestnut milk powder was launched during Naturaltech, the largest natural products fair in Latin America, in June this year, at which time Mahta also announced the arrival of a new partner: Chef Thiago Castanho from Pará.
“The acceptance of milk by the public has been very good. The product's differentiator, in addition to innovation, is that it replaces animal milk, having great appeal to vegans and, at the same time, contributing to the climate issue, both by conserving areas and by not emitting methane from the production of animal milk. In addition to being the first plant-based nut milk powder in the world, it is 100% regenerative, because the nuts come from the extraction of small producers in the Amazon”, says Max Petrucci, founding partner of Mahta.
Max highlights the reduction in carbon footprint and several other advantage points: “You carry a 240-gram package instead of 5 liters, which is the amount of nut milk that the economical package produces. In addition to the transportation issue, there are five fewer tetrapacks per package. And the possibility of preparing as much milk as the person wants, in different dilutions. The price per liter of milk in the signature economical packaging (600g) is around 30% cheaper than similar liquids purchased at the supermarket.”
Since the product was launched on the market, sales of nut milk powder have been growing by around 30% per month. And Mahta projects the company to grow by 600% between January 2023 and January 2024.
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