Program changes structure to serve entrepreneurs in the midst of the pandemic

With social isolation, acceleration programs in general had to adapt their structure and offer, expanding the use of virtual spaces to bring together female entrepreneurs.

The needs have changed, for several reasons - whether because of the difficulty of businesses in selling items during the period of social isolation and having contact with the communities involved in the production chains, and the Program itself, which provided for three face-to-face meetings to strengthen business ties and promote collective learning, and could only do one in February.

The digital format imposed new conditions and challenges for the 2020 cycle of the Acceleration Program. The group's collective attention time in the meetings becomes more difficult to be maintained, and consequently, more valuable. Workshops of several hours or more than a day cease to exist with the logistical and displacement gains. Content input can often be achieved outside collective spaces. With all this in mind, it was necessary to carry out a review and review of the Program's motivations and value propositions and then work on building a new experience for the entrepreneurs.

“The social distancing scenario brought an additional challenge to the Program Development Journey, which allowed for a rich integration and connection between entrepreneurs. It was not simply about transferring the in-person events to the digital environment, but building a new dynamic to guarantee the quality of the content and the interaction of the participants,” says Ana Carolina Bastida, coordinator of the Acceleration Program at PPA.

The Acceleration Program's value proposition was then deployed into new offers and activities in a customized format for the digital environment, focusing on six points: emergency support (click here to learn about the Program's emergency plan); availability and sharing of resources; articulation and connection with partners; training and knowledge contribution; exchange of experience between entrepreneurs; individualized consultancy.

A digital journey was developed based on the needs of entrepreneurs, in eight modules, whose adherence depends on the particularities and interests of each business: Value proposition, customer segmentation and sales channels; Operational planning; New digital sales channels; Logistics in the North region; Pricing; Accounting Management; Planning and financial management; Brand positioning and communication.

“To structure the logical chain of modules, connection wheels and other activities that now make up the digital journey, we have a partnership with Sense-Lab, an organization with a lot of experience in similar processes. The themes were defined in order to respond to the current and urgent needs of each business, considering the context imposed by the pandemic – reduced revenues and the need to think of new strategies for the business,” says Ana Carolina Bastida.

The digital journey continues until the month of September. All modules include five moments: content submission, webinar, internal activity, individual expert support and exchange of experience.

The Program coordinator assesses that the first two modules – value proposition and logistical solutions – already present positive results, including moments of exchange of experience between entrepreneurs during online meetings and individualized service to each entrepreneur to provide the application of knowledge to reality of each business.

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