Manage Well grows during the pandemic

The well-known phrase “if life gives you lemons, make lemonade” never made so much sense for the manage well, startup accelerated in 2020 by the Acceleration and Impact Investment Program of PPA. 

With the social isolation imposed by the covid-19 pandemic, the company invested in technology to continue offering its solution to the market, which brought expanding the number of customers and saving resources with the digitization of field visits. 

Maneje Bem's main objective is to structuring of productive agricultural systems, focusing on industry. Through a platform, accessible via the web and application, it captures data from the field, favoring the planning of actions and monitoring of impacts related to sustainability. 

"We do this so that the industry has social and environmental responsibility with small producers, guaranteeing them income and quality of life”, defines Caroline Luiz Pimenta, one of the company's founders. 

The work takes place on three pillars: diagnosis, insertion of technology of the application in the farmer's daily life and training. Before the pandemic, diagnosis and training were carried out in person. In 2020, migrated to online, and the results surprised Caroline.

“We had huge benefits. O producer engagement was very high, and we got reduce expenses and have the same results. Face-to-face visits became punctual, and made more intelligently. We restructured our methodology, gained agility in the diagnosis process and still managed to show our customers the importance of digital transformation. ” 

The number of Maneje Bem customers more than doubled in number of projects. The team was expanded, as were the partners. 


Selected to participate in the PPA Acceleration and Impact Investment Program in 2020, Maneje Bem is not headquartered in the Amazon, but was preparing to establish CNPJ in the region, one of the requirements of the Program's Business Call for startups that brought solutions to the Amazon, even though they were not physically based there. However, with the arrival of the pandemic, this step had to be temporarily suspended.

For Caroline, the possibility of being accelerated by the Program and of working with Idesam, with the guaraná productive chain in the Amazon, were great opportunities in 2020. “Now, in 2021, we started a process of surveying indicators, which can be monitored during this process of digital transformation. We know the production system of guarana and let's work together with the Guarana of Maués Alliance, Ambev, Idesam and other partners who are also involved in this process. ”

Caroline says that participation in Acceleration Program, through the digital journey developed especially to serve entrepreneurs during the pandemic, led to the company knowledge that was applied directly to the business, in areas such as definition of impact indicators, measurement and brand positioning. 

In addition, it highlights the importance of connecting with entrepreneurs and the impact ecosystem of the Amazon to have a better understanding of the region and enable the development of work with the guaraná chain in Maués.


Plans for 2021 are broad, and start with team restructuring and process optimization from the 2020 learning.

Another novelty is the structuring of a active commercial sector, which did not exist before at Maneje Bem. The business set sales and project implementation targets for 2021.

"Our main objective is to be a reference in the process of digital transformation in the field for the sustainable development of rural communities. We're putting into practice all the learning we've learned over the years to reach this goal as quickly as possible,” says Caroline. 

Today, Maneje Bem has projects structured in 13 municipalities in Maranhão and begins expansion to the states of Piauí and Pernambuco, with the cassava chain. In addition to guarana in Maués, the startup has projects approved with the cocoa chain in southern Bahia, one of them with the Dengo chocolate company. In partnership with Embrapa, it also develops a module for the production chain of swine and poultry for the state of Santa Catarina. 

In addition to all this, Maneje Bem, in partnership with other organizations, prepares a project for acting with indigenous communities in Rondônia and Mato Grosso. Based on a diagnosis, the project aims to develop indigenous communities, seeking to expand their production for commercial purposes. 

“Today they produce for subsistence, and our idea is that they are able to produce more and have a connection with the industry. And for this we will use a lot of technology, including coming from other countries like, for example, Israel. The project's objective is to contain deforestation and its respective emissions from Greenhouse Gases in Indigenous Areas, enlarging the access to social services, economic infrastructure and services and support for productive activities, says Caroline. 
"We will help to improve the techniques, both for forest conservation how much for extract the best economic return for them, optimizing their productive potential that they already have. ”

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