Photo: NaturalTech – disclosure
From June 8th to 11th, 32 businesses that value Amazonian knowledge and ingredients in original, beautiful and tasty products participate in NaturalTech, in São Paulo. Business is part of the movement Amazon at Casa Floresta standing, and offer visitors to the fair chocolate with native cocoa, agroforestry coffee, nuts, juices, guarana, food supplements, farofas, tucupis, jellies, peppers, sauces, oils, fish, biocosmetics, handicrafts, accessories, among other natural products.
The fair is an opportunity to promote the exchange of experiences between producers, retailers and end consumers, which will bring visibility and help to expand the presence of these products in the market.
“We want to take the idea that, by consuming products from the forest responsibly, we help to keep it standing. These ventures will have the opportunity to show Brazil the power and influence of the knowledge and flavors of the Amazon on the economy, culture and maintenance of life on Earth”, says Guilherme Faleiros, coordinator of the market access program by AMAZ, impact accelerator.
With almost 100 m², the movement's stand will be the largest dedicated to the Amazon, offering unique experiences of flavors and cultures of the largest tropical forest on the planet. Tasting sessions will be held in the morning and happy hours in the late afternoon, which include babassu cake, water lily preserves, tucupi-based sauces, pirarucu carpaccio, organic jambu cachaça, among other regional delicacies.
The central island of the stand will have snacks developed by chef Carla Pernambuco, who will give a show class during the lecture “Amazon at Casa Floresta em Pé: the challenge is to bring the forest to you!”, which will take place on June 10 at 3 pm at Arena Inspiration, a space dedicated to inspirational content during the event.
“Naturaltech is the largest fair in our sector for natural and sustainable products. Therefore, our expectation is to use it as a great showcase for brands, for new products from the Amazon and especially for consumers, distributors and partners to see forest products as a segment with great potential. We will be farmers, industries, brands and partners that make the entire Amazon product chain happen. And we will be there looking for the client, which in my opinion is the link that completes a business cycle from the standing forest, from sustainable production, to conscious consumption”, says Paulo Reis, one of the organizers of the movement's participation. Amazon in Casa Floresta in Foot at NaturalTech and entrepreneur at Manioca and Amazonique.
NaturalTech annually brings together the sector of natural, integral, herbal and complementary treatments products. According to the organization of the event, a market that grows about 4.4% per year, making Brazil occupy the 4th place in the ranking of world revenue.
The fair takes place at the Anhembi Exhibition Pavilion, at Avenida Olavo Fontoura 1451. Participation is free, but you must register on the event website.
Program starts training 2022 Call winners
The market access program Amazon in Casa Floresta in Foot started, in May, the program's practical training journey with the 20 enterprises selected in the most recent edition of the business call initiative, held between March and April of this year. This phase will last six months and includes practical classes, individual mentoring and face-to-face meetings, in addition to participation in NaturalTech.
Classes are divided into four study modules focused on structuring commercial operations, logistics, marketing campaigns and impact measurement. The objective is to prepare and strengthen the strategies of each brand in the participation of planned campaigns, in fairs and events, as well as the improvement of logistics and commercial intelligence and the promotion of exchange between different impact entrepreneurs in the Amazon.
Each module has a partner company, which offers training – and also its services – to program participants. With a focus on retail, the B2B module is supported by location.and and aims to broaden the market vision, improve the commercial policy and strengthen the trade marketing plan and management.
The B2C module is carried out in partnership with the Entrepreneurship with Impact Program, from Mercado Livre, and will help businesses to create a virtual store and implement the online sales strategy on the platform, communicate better with the final consumer, access the Mercado Livre ecosystem and participate in the virtual gondola 'Amazônia em Casa Floresta in Foot', inside the platform.
The Logistics module is supported by Soulog Fulfillment, which aims to broaden the vision of the business's logistics chain, optimize logistics routes, develop joint logistics strategies that enable cost reduction, learn about the main tax issues that affect the transit of goods in the national territory and integrate commercial and logistics operations.
One of the most anticipated phases of the journey will be the face-to-face meeting that will take place in São Paulo, after program participants will exhibit their products in a shared booth at the Naturaltech fair, on June 13th and 14th.
The focus of the event will be on measuring impact, where workshops will be held on the theme of the meeting and communication and visits to the implementing partners of the program (Soulog and Mercado Livre).
In April 2022, the program opened a call for companies or community-based organizations that work with products from Amazonian sociobiodiversity. The call reached 92 applications from 13 different states. Although below the expected number of registrations, the result was considered positive by the organizers, considering the post-pandemic scenario.
Pará was the state with the highest number of registered initiatives, with 45 registered businesses; Amazonas and Rondônia also stood out, with 17 and 7 entries, respectively. Considering the business categories, the entries included 14 individual micro-entrepreneurs, 46 companies, 13 associations, 9 cooperatives and 10 enterprises that are still in the formalization phase.
Among those selected are eight community enterprises and 12 new businesses, representing six Brazilian states: Amazonas, Pará, Rondônia, São Paulo, Rio de Janeiro and Rio Grande do Sul.
In addition to the winners of the 2022 call, the actions of the training program can also be accessed by member businesses that participated in previous editions, totaling more than 35 initiatives attended by the program.
Discover the businesses and organizations supported on the movement's official website: amazoniaemcasa.org.br
about the program
Created in 2020, the movement Amazon in Casa Floresta in Foot It is coordinated by the Institute for Conservation and Sustainable Development of the Amazon (Idesam), by AMAZ Acceleradora de Impacto and by Climate Ventures and aims to unlock market access for producers of Amazonian sociobiodiversity.
Its supporters are Mercado Livre, the largest e-commerce platform in Latin America, Fundo Vale, GIZ, CLUA, Instituto humanize and Instituto Clima e Sociedade.
The initiative seeks to bring together strategic actors and act collaboratively to overcome bottlenecks and increase sales and market access for these ventures to innovative and interesting forms of marketing.