Company presents Amazonian flavors in vegan jelly beans, cookies and nuts
THE manawara, a business specializing in the production of food from ingredients from the Amazon, opens its first point of sale in São Paulo on May 6th. O holy market, in the south zone of the capital, is the place chosen to introduce São Paulo residents to the flavors and colors of the Amazon.
Initially, 22 product options will be offered, including fruit candies of different flavors, nuts and cookies. Foods such as açaí, guarana, taperebá and cupuaçu are present in jujubes and other vegan products, without gluten or lactose.
In its production chain, the company seeks to value producers from the Amazon region. The guarana used comes from Maués, the nut comes from Assoab (Association of Farmers of Beruri), which operates in Resex Mamirauá. The flour in the cookies comes from Iranduba, the honey from Boa Vista do Ramos, the coconut flour from producers in Acre.
The business already sells its products in stores in some parts of Brazil and through e-commerce, and 70% of its customers are in São Paulo.
“Our intention is to promote an immersion in the world of colors and flavors of the Amazon. That everyone has the possibility of imagining their Amazon through the products we offer. Inside each bullet, in each box, there is a lot of care for nature and the people who live in the forest”, points out Mércio Sena, CEO of Manawara.
A member of the impact accelerator AMAZ portfolio, Manawara has invested in the development of products and packaging over the past six years.
The effort has been awarded with important recognitions. The company has participated in the largest food and beverage fairs in the world and Europe – Anuga and Sial. For Sial, it won the Seal of Innovation in 2020. And it was also awarded by the Brazil Design Awards with the packaging developed for fruit candies, also in 2020.
Manawara is in the final stages of shipping the first container of products to the US. Its products have also aroused interest in the Chinese market: JD, an e-commerce giant, the China Department of Commerce and a supermarket chain in Beijing with a foreign clientele have shown interest in opening negotiations.
In addition, the company closed a deal with the JHSF Fasano group, which will make the company's fruit candies available in hotel rooms in São Paulo and Rio de Janeiro.