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Workshop in Altarmira addresses payments for socio-environmental services

Photo: AMAZ Disclosure

AMAZ and two of its portfolio businesses – Mazô Maná and Simbiótica Finance – held a workshop in May in Altamira, Pará, addressing Payments for Social and Environmental Services (PSSA).

Two fronts were the focus of this meeting: the beginning of an articulation to build a methodology for PSSA not limited to carbon, but taking into account the full protection of the territory by indigenous peoples, riverside people and quilombolas; and Mazô Maná's strategy in relation to community suppliers, especially focused on the Terra do Meio Canteen Network, based on fair trade with additional payments based on the appreciation of the community's way of life.

Mazô Maná's business modeling was the catalyst for the workshop, which also brought together other partners such as iCS (Instituto Clima e Sociedade), SBSA (Szazi, Bechara, Storto, Reicher e Figueiredo Lopes Advogados) and Idesam (Instituto de Conservação and Sustainable Development of the Amazon).

The group visited the headquarters of Mazô Maná and participated in an expedition, organized in partnership with Mazô Maná, which included a visit to the business headquarters in Altamira, and also to one of the partner communities of Resex Rio Iriri. Some of the ingredients in Mazô Maná's first product, which will be launched soon, come from the region, and the expedition's participants were able to taste the product firsthand.

“We talked about new PSSA models, which can generate an important increase in income for forest communities, associated with the sale of ingredients. As we see in the Amazon deforestation maps, it is clear that where there are forest peoples, there are standing forests. This is largely due to the way of life of these populations, which results in important services to society such as monitoring forest invasions, conservation of biodiversity, among others”, highlights Marcelo Salazar, CEO of Mazô Maná.

The intention is to develop a methodology that is replicable: “The idea is that what is being built is also adaptable to other regions of the Amazon. This will require inserting new actors into this discussion. We are taking the first step of something bigger here. Mazô Maná is with us as a catalyst for a methodology that will need the involvement of other organizations to be made viable”, assesses Gabriela Souza, AMAZ acceleration coordinator.

Victoria Bastos, coordinator of Idesam's Climate Change and Environmental Services Program, points out that what is thought for this PSSA methodology has similarities with the concept of fair trade, present in the supply chain market, but goes beyond what would be a PSSA fully linked to the product that suppliers deliver.

“It is a larger strategy, which does not only involve suppliers and the commercial relationship, but involves the entire Resex. Of being able to have an additional resource to what they already get through the Cantinas Network with the sale and preparation of products, which can guarantee the long-term sustainability of these organizations. And the format could be a PSSA that is not limited to carbon, but that can consider other resources and environmental services of the Reserve, conserved by the way of life of those who live there. Prove that this is related to forest conservation.”

Photo: AMAZ Disclosure

Rafaela Romano, co-founder of Simbiótica Finance, points out that the group made the exercise, based on existing models of relationships with communities, to highlight which parameters need to be improved and which should not be repeated.

“Some of the points raised are the viability of a PSSA system for small communities, a model in which the money for carrying out the process is not greater than the money destined for the communities; and the complexity of creating a model whose understanding is feasible both for those who already deal with the carbon market and for the communities. We talked a lot about the possibility of having, as an indicator of an environmental service to be paid, the very management of the territory based on being in the forest. Walking/navigating through the forest as responsible for territorial management and conservation. We have this virtuous cycle of conservation related to existence”, he evaluates.

Aline Souza, from the SBSA law firm, which advises AMAZ and its portfolio businesses, highlights the power of the accelerator's work in connecting entrepreneurs and relevant people in the socio-environmental impact ecosystem.

“In legal terms, it is an opportunity in the current regulatory agenda to propose market solutions for valuing the traditional way of life, of those who live in the forest, and how this connects with economic production. We still live in a scenario of very basic regulation in relation to the carbon market, which brings an opportunity for market agents who want to bring innovation and are committed to this generation of positive socio-environmental impact.”

She considers that well-consolidated experiences, creating good success stories, can inspire the creation of public policies in the future, at a time when Brazil is once again being closely observed in relation to investments and actions for the protection of the Amazon.

SBSA is at the forefront of a project to define guidelines and recommendations for fair contracts between communities and companies in the Amazon, which has several organizations on its advisory board, including Idesam. Aline points out that the methodology is anchored in three principles: it's only fair if you can understand it; it is only fair if it reduces asymmetries; and it's only fair if it improves people's lives.

“Following this methodology of fair contracts, we believe that it is possible to contribute to a new level of negotiation with communities, valuing their protagonism, their traditional way of life and the positive socio-environmental impact at the same time that we positively generate solutions financial resources for the people involved”, he adds.

Rodrigo DuarteAMAZ

AMAZ portfolio businesses participate in Natural Tech

Photo: Rodrigo Duarte/AMAZ

From the 14th to the 17th of June, businesses from the AMAZ portfolio will participate in the Natural Tech, the largest natural products fair in Latin America.

Na'kau, which produces chocolates with cocoa native to the Amazon, and Mahta, which produces superfoods with ingredients from the Amazon, will have their own stands during the fair.

Mahta, in addition to its well-known powdered superfood product, has news and the launch of a new product on the market. 

Soul Brazil, manawara, maniac and amazonique, also part of the accelerator's portfolio, will be present through the Amazon Program at Casa Floresta em Pé, which will have a point of sale including dozens of brands that are part of the Program.

In 2022, the Program participated for the first time in Natural Tech, promoting Amazonian brands and product launches. 4,627 products were sold, making a total of R$ 137,854.20.

This year, participation takes place with a 25m² stand, bringing the experience of a large Amazonian emporium. The expectation is for the strengthening of the project as a whole and of the brands in the market. 

Created in 2020, the movement Amazon in Casa Floresta in Foot It is coordinated by Idesam (Institute for the Conservation and Sustainable Development of the Amazon), by AMAZ Acceladora de Impacto and by Climate Ventures, and its purpose is to unlock market access for producers of Amazonian sociobiodiversity.

Its supporters are Mercado Livre, the largest e-commerce platform in Latin America, Fundo Vale, GIZ, CLUA, Instituto humanize and Instituto Clima e Sociedade.

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Cumbaru begins the implementation of regenerative agrosilvopastoral systems

Photo: Pedro Nogueira/Cumbaru

Sítio Conquista, in Alta Floresta, Mato Grosso, is Cumbaru's first partner property in the implementation of regenerative agrosilvipastoral systems. 

The activities are being carried out in an area of 20 hectares, and so far there is already milk production, transfer of embryos formed in the laboratory for the production of deforestation-free beef calves and preparation of silage to complement the feeding of cattle during the dry season. . 

“This first partnership, with Mr. Gilmar, represents a lot for Cumbaru. We are now, in fact, at the beginning of the process to produce food and other products with low carbon emissions and free of deforestation in the Amazon. All of this makes it possible for family farmers to have access to financial resources and technical knowledge to implement good agricultural practices, one of the main pain points of this group”, analyzes Pedro Nogueira, Co-founder and CEO of Cumbaru.

Through Cumbaru's rural partnerships, milk, zero-deforestation beef calves, bananas, wood, non-timber forest products such as baru, and forest carbon will be produced. The forestry and agricultural component of the agrosilvopastoral system will be implemented as of the 2023/2024 harvest.

Coex Carajás divulgação

COEX Carajás leaves AMAZ portfolio

Photo: Disclosure COEX Carajás

COEX Carajás (Cooperative of Extractivists from the Carajás Flona), accelerated in 2020, concluded this year the payment of the installments of the funding raised and now leaves the portfolio of AMAZ impact accelerator. Around R$ 400 thousand were invested in the cooperative by AMAZ and other financiers. 

The cooperative works with the extraction and commercialization of the jaborandi leaf, from which medicines for glaucoma and cancer are produced, and also with seeds of species used for reforestation, extracted from the Carajás National Forest (Flona de Carajás). 

Of the entire acceleration and financing process, the first of its kind in which the cooperative participated, Ana Paula Nascimento, president of COEX, highlights negotiation power as the main legacy: 

“We have better negotiating power. We used this resource and the investments we made to tell companies that we deserve more. The investments we made in the structure of the cooperative, in logistics, to offer a product with quality, more valued and at a better price, contributed a lot to improve negotiations with buyers. The last two years have been the best in jaborandi trading since the beginning of our cooperative. It made a lot of difference.”

The funding resource helped with the purchase of a pickup truck to transport Flona de Carajás products to the storage shed, renovation of the shed and purchase of its own headquarters in the center of the city where it is located, Parauapebas, in Pará. 

Other points raised by Ana that are worth mentioning are the training of cooperative members, the purchase of GPS equipment to ensure traceability and the conditions for mapping the matrices by purchasing companies, a collection of books on Brazilian trees to facilitate the identification of species in the collection of seeds and dissemination of the work of the cooperative by AMAZ itself.

Photo: Ana Paula Nascimento/COEX press release

“The cooperative's ability to participate in this type of acceleration process also came from the AMAZ Call, our first. And our organizational capacity has improved a lot. We managed to maintain ourselves during the covid-19 pandemic, with a lot of adaptation and guaranteeing the income of the cooperative members.”

During this time, the cooperative not only remained active, but also expanded the sale of seeds, making deliveries in cities in Pará and in other states such as São Paulo, Tocantins and the Federal District. 

“The success of COEX proves the potential of cooperatives as impact businesses in the Amazon. The development of the cooperative in the time that we were able to support it was exponential, and it taught us a lot while we tested an investment instrument, which was the loan. We wish COEX success in its next steps, that it continues to grow a lot as a business and can expand its operations beyond the Carajás Flona”, says Mariano Cenamo, CEO of AMAZ and new business director of Idesam.

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Soul Brasil already exports products to six countries and celebrates new customers in Brazil

Photo: Arlindo Filho/Soul Brazil

THE Soul Brasil Cuisine, a business that integrates AMAZ's impact accelerator portfolio and promotes the appreciation of ingredients from the Amazon and other biomes in gastronomic products such as pepper sauces with fruits, vinegars and jams, has been standing out on international radars.

Today, Letícia and Peter Feddersen's company exports products to the USA, the Caribbean, France, Singapore, Malaysia and Thailand. It is still negotiating with Japan, Taiwan and Paraguay.

Recently, it was visited by a delegation of buyers from six important chains in Latin America - from Colombia, Peru, Uruguay, Costa Rica and Bolivia -, who were in São Paulo, where Soul Brasil is headquartered, participating in an APAS event (Paulista Association of Supermarkets).

“For us, this is recognition that we are on the right path, and that our products contribute to promoting Brazil through its flavors”, analyzes Letícia Feddersen.

“We started Soul Brasil, Peter and I, motivated by the lack of products that could translate the diversity of flavors of Brazilian cuisine in other countries. And today, as a small company, we are managing to move in this direction, spreading Brazilianness in the kitchen, in the country and in the world.”

In Brazil, the company also has clients such as the gastronomic emporiums Casa Santa Luzia and Quitanda, the Ronco do Bugio inn and the restaurants Capim Santo, Selvagem and Vista Jardins.

In addition to its own product lines, Soul Brasil also works with development for major brands, such as Dengo – for which it created a cocoa jelly – and makes co-creations, such as the mango and assîsî pepper chutney, with chef Carla Pernambuco, and the organic pineapple, ginger and lemongrass jam, with chef Morena Leite.

Among the ingredients used by the company in its products are assîsî pepper, baniwa pepper, açaí, guarana, cumuru, cocoa, cupuaçu and tropical fruits.

Soul Brasil has organic certification for sale in Brazil and other specific certifications for export to Europe and the USA. And it also has the Origens Brasil seal, which attests to fair trade with the communities.

New visual identity and new products in 2023

With the House Rex, Soul Brasil gained a new visual identity, which better reflects the diversity and richness of the Brazilian food universe that it intends to spread around the world.

From the change in the distribution of visual elements to the choice of colors and greater organicity in the labels, the packages now bring even more information, such as suggested use.

The new company logo also brings diversity in the typology chosen by Casa Rex.

And the change comes with the launch of new products, such as banana and açaí jellies, banana and cocoa, mango and tonka bean, açaí and vinegar sauces, cupuaçu and vinegar, in addition to a series of pepper sauces.

“Soul Brasil's plans include increasingly consolidating itself in chains and gastronomic emporiums in Rio and São Paulo, in hotels and partnerships with other major brands, with the objective of reaching our break even this year. And at the same time we continue to open international markets and at the same time open international markets with partnerships that leverage the business. Always taking sustainability, the flavors, aiming at the positive impact on the communities”, analyzes Letícia.