Photo: Rodrigo Duarte/AMAZ
From the 14th to the 17th of June, businesses from the AMAZ portfolio will participate in the Natural Tech, the largest natural products fair in Latin America.
Mahta, in addition to its well-known powdered superfood product, has news and the launch of a new product on the market.
Soul Brazil, manawara, maniac and amazonique, also part of the accelerator's portfolio, will be present through the Amazon Program at Casa Floresta em Pé, which will have a point of sale including dozens of brands that are part of the Program.
In 2022, the Program participated for the first time in Natural Tech, promoting Amazonian brands and product launches. 4,627 products were sold, making a total of R$ 137,854.20.
This year, participation takes place with a 25m² stand, bringing the experience of a large Amazonian emporium. The expectation is for the strengthening of the project as a whole and of the brands in the market.
Created in 2020, the movement Amazon in Casa Floresta in Foot It is coordinated by Idesam (Institute for the Conservation and Sustainable Development of the Amazon), by AMAZ Acceladora de Impacto and by Climate Ventures, and its purpose is to unlock market access for producers of Amazonian sociobiodiversity.
Its supporters are Mercado Livre, the largest e-commerce platform in Latin America, Fundo Vale, GIZ, CLUA, Instituto humanize and Instituto Clima e Sociedade.