manawara em são paulo shopping parque da cidade 2

Manawara opens franchise in São Paulo

Photo: Manawara publicity

After opening its first franchise in January, in Manaus, Manawara opened its second unit in São Paulo.

The new unit is located in Shopping Parque da Cidade, in Chácara Santo Antônio, south of São Paulo. This is the second franchise in a series scheduled to open in 2024.

Two more units should be opened in São Paulo this semester. Two units are also planned for the year in Rio de Janeiro and one in Belo Horizonte. And Manawara is still in the final phase of negotiating four other units.

The move comes after the opening of a point of sale in São Paulo, in May last year, which also functioned as a business showroom to attract future franchisees.

Mércio Sena, CEO of the company, highlights that Manawara should deliver 10 franchised units this year, with the firm intention of expanding access to Amazonian flavors. Our franchise model offers more than 20 products, including fruit candies of different flavors, nuts and cookies. Foods such as açaí, guaraná, taperebá and cupuaçu are present in jujubes and other vegan products, free of gluten and lactose. And we plan to close the year 2024 with 15 new products.

The company has invested in product and packaging development over the past few years. The effort has been rewarded with important recognition. Manawara has already participated in the biggest food and beverage fairs in the world and Europe – Anuga and Sial. Through Sial, it won the Innovation Seal in 2020. And it was also awarded by the Brazil Design Awards for the packaging developed for fruit candies, also in 2020.

In its production chain, Manawara seeks to value producers from the Amazon region. The guaraná used comes from Maués, the nuts come from Assoab (Association of Farmers of Beruri), which operates in Resex Mamirauá. The starch in the cookies comes from Iranduba, the honey from Boa Vista do Ramos, the coconut flour from producers in Acre.

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