Foto: Maringas Maciel/ divulgação Academia Amazônia Ensina

Academia Amazônia Teaching launches the film O Rio Negro is the people

In September, the Academia Amazon Teaches gives the start to the structuring and implementation of the project Young Entrepreneurship Ribeirinho, aimed at training young entrepreneurs in the Rio Negro region.

The movie launch The Rio Negro is the people, directed by João Tezza Neto and Juliana Barros, is the starting point of the action. And it will happen next month, when Amazon Day is celebrated.

Made in 2019, the documentary seeks to unravel the meaning of being and growing on the banks of a river with the power of the Rio Negro, enveloped in dense forest and surrounded by global elements of today - the need to leave, the desire to return, the choice for staying, the immensity, the time of the river. Local stories that provide universal elements for reflection on human life.  

Academia Amazônia Teach will launch in your site, providing access to the film through the 'pay-as-you-think-fair' mechanism.

The income generated by the exhibition will be converted into actions with these communities, seeking to assist in the design and development of commercial activities already carried out in a more or less informal way, in training aimed at entrepreneurship and even in the development of new businesses that can generate income for the riverside and riverside people.

The film will be available for access for two weeks, from September 19th to 26th, during which time webinars will also be held covering various aspects of the Amazon (from September 20th to 25th).

“The film should have been released earlier, or sold to media outlets, but the pandemic has changed our plans and we are happy to be able to directly contribute to local communities. With this initiative, we are going to connect people in Brazil and abroad with people from the Rio Negro”, assesses Maria Eugenia Tezza, executive coordinator of Academia Amazônia Teach.

 Post-pandemic expectation

Academia Amazônia Teach, which works with immersion expeditions to the Amazon for students, entrepreneurs, investors and other audiences using science and contact with Amazon culture and knowledge to unveil this exuberant Brazilian ecosystem, had its activities interrupted by the pandemic of covid- 19.

The resumption of expeditions is on the radar as soon as sanitary conditions allow safe travel and visit to the communities of the Rio Negro. 

Likewise, the project Young Entrepreneurship Ribeirinho, which will offer training and guidance to young people in the region surrounding the Anavilhanas National Park, encourage them to play a leading role in sustainable innovative entrepreneurship, provide access to tools and build business plans, promote income generation and provide job opportunities in the region.

 Riverside communities were also severely affected by the pandemic, and the training proposed by Academia Amazônia Ensina aims to contribute to improving the situation

“With the pandemic, the social and economic conditions of riverside communities have seriously worsened. The proposal to generate funds for a local development project through the film was an idea that made us very happy and motivated. The involvement of society as a whole is essential for us to overcome the challenge of conserving the Amazon,” says João Tezza, director of Academia Amazônia Teach. 

Photo: Maringas Maciel/ publicity Academia Amazônia Teach

Foto Da Tribu 4 - João Urubu

The Tribu promotes training with the Pedra Branca Community

During the month of July, the of the Tribu promoted the project Hevea Brasilienses, the mother tree and the female protagonism of Pedra Branca, which promoted two formations in the community located on the island of Cotijuba, in the Amazon region of Pará.

A company partner in the supply of inputs for sustainable jewelry for four years, the community received the training of ten women from the island, in two stages: preservation of Amazonian knowledge linked to handcrafting and valorization of female protagonism (given by Corina Magno); and political and organizational formation of the productive group - located in an APA (Environmental Protection Area) – through the approach of themes such as social organization, articulation, female strength, autonomy in the forest, environmental education and the importance of community gathering and safety in the post-covid context 19 (taught by Sâmia Batista and Tereza Moreira).

Approximately 40 hours of training were offered, in a circle of affection, learning and sharing made possible by the Aldir Blanc Cultural Emergency Law of the Pará State Government.

“Training is part of our commitment. In each cycle of change in the company, of growth, training is recurrent. We realize the importance of bringing more and more information, involvement, mobilization and engagement of the entire community. And for all values, especially in the organization of the group and on the importance of social and sustainable visions for the planet. It is our role when we work with the development of sustainable production chains. The notice of the Aldir Blanc Law, which is an emergency fund for production chains in the area of culture, made this investment viable”, says Tainah Fagundes, creative director of Da Tribu.

Post-pandemic expectations

Before the covid 19 pandemic, the community produced an average of 3,000 meters of rubberized thread a month for making bio-jewels. With the sharp drop in sales, the purchase of material from the community began to be spaced out every three months. 

With the market slowly warming up again, Da Tribu directs its strategies towards B2B actions, remodeling the business with scale potential for the national and international sustainable fashion market.

The development of the TEA (Amazon Rubber Fabric), a new input created in October 2020, made possible by a notice to support businesses accelerated by the PPA Acceleration Program and produced from its own machinery, enabled the change in business strategies.

In addition, Da Tribu is assembling a second machine, this time aimed at the production of rubberized wire, through a loan from Banco Pérola. The intention is to promote agility and more quality in the work, and at the same time get a more competitive price for the products in the market. Soon, new training will be offered to the community for handling this machine. 

All the artisanal production of inputs is made by women from the Pedra Branca Community, under the leadership of Corina Magno, the third generation of the rubber tapper family in that territory. The group participated in specific training for the production of the TEA also in 2020.

“Our expectation of targeting B2B is great. We are negotiating with several brands, prototyping collections, testing material. The TEA, the threads, the biomaterials as a whole are a novelty, because today Da Tribu has a genuinely Brazilian biomaterial, with the strength and knowledge of the Amazon. We are mainly looking at the European market, which has been asking for samples frequently. We have participated in international fairs to prospect new business. Despite the challenges of the market, which is sluggish, closed, we have innovation. It is time to innovate, to reorganize the business”, says Tainah

The future is collective

The rubber plantation on the island of Cotijuba was inactive for a long time, and the partnership with Da Tribu brought a new rubber cycle, now also involving women in the production process for sustainable fashion.

During the months of June and July, Da Tribu promoted the exhibition The future is collective, audiovisual project that weaves the entire history of the Pedra Branca community up to the company's meeting with riverside families. The journey is contacted through photographs, videos and texts, in a 3D environment. accessed here.

Photos: João Urubu/Tribute release

Foto: divulgação Manioca

Manioca participates in Sirha, a large French fair focused on the gastronomy segment

In September, the tucupi produced by Manioca will be one of the big stars of Sirha 2021, traditional French fair focused on gastronomic business. This is the company's bet to reach the French market and later the European one.

The intention is to repeat the successful strategy in Brazil, of initially working with chefs, cooks and restaurants to introduce Amazonian products and flavors to palates.

Sirha will take place from September 23rd to 27th in the city of Lyon, and Manioca will be represented by Du Brésil Au Monde, a company founded by two Brazilians in France, which works with other products such as açaí in the European market.

 “This is the first fair we are going to participate in in France after we closed this distribution partnership. Our expectation is that it will be an introduction of Manioca in the French market. We participated in another fair there, in 2018, in person, and we already feel that the products have a lot of potential, especially in this kitchen area”, assesses Paulo Reis, managing partner of Manioca.

“This way of using the kitchen, restaurants, chefs and cooks to present a product was very successful here in Brazil. It is much easier for these professionals to present a new ingredient to the public, especially if they need some adaptation that pleases the taste of this public. Cooks do this like no one else,” he concludes 

Manioca repeats Brazil's successful strategy

Manioca bets on presenting tucupi to the cooks as a Brazilian product, from biodiversity, which generates a positive impact for the Amazon and has a unique flavor.

Paulo says he has heard from many chefs that tucupi was the next frontier in flavor, in the sense of what still needed to be discovered in the world in terms of incredible flavors.

“One thing that boosted this trip to Europe, in terms of streamlining and organization, was the demand from several cooks for the product. Du Brésil Au Monde brought us an order for a cook, and we passed on to the company demands from chefs located in Germany, Belgium, Austria, England and in France itself who want the product, but Manioca couldn't make delivery possible. Now let's do it.”

The company also entered the tucupi in an innovation award from Sirha. Selected in the first stage, the product will now be appreciated by a jury, based on a face-to-face presentation, which will be carried out by Du Brésil Au Monde.

Manioca has already participated in an edition of the fair in Brazil, as it is an itinerant event. Now in Lyon, it will share a stand with six other companies (Alm Trading Company, Amazzon Gin, Bhars, Nutrilatino and Petruz Fruit), made possible in part with the support from APEX-Brasil (Brazilian Export and Investment Promotion Agency). 

Photo: Manioca disclosure