During the month of July, the of the Tribu promoted the project Hevea Brasilienses, the mother tree and the female protagonism of Pedra Branca, which promoted two formations in the community located on the island of Cotijuba, in the Amazon region of Pará.
A company partner in the supply of inputs for sustainable jewelry for four years, the community received the training of ten women from the island, in two stages: preservation of Amazonian knowledge linked to handcrafting and valorization of female protagonism (given by Corina Magno); and political and organizational formation of the productive group - located in an APA (Environmental Protection Area) – through the approach of themes such as social organization, articulation, female strength, autonomy in the forest, environmental education and the importance of community gathering and safety in the post-covid context 19 (taught by Sâmia Batista and Tereza Moreira).
Approximately 40 hours of training were offered, in a circle of affection, learning and sharing made possible by the Aldir Blanc Cultural Emergency Law of the Pará State Government.
“Training is part of our commitment. In each cycle of change in the company, of growth, training is recurrent. We realize the importance of bringing more and more information, involvement, mobilization and engagement of the entire community. And for all values, especially in the organization of the group and on the importance of social and sustainable visions for the planet. It is our role when we work with the development of sustainable production chains. The notice of the Aldir Blanc Law, which is an emergency fund for production chains in the area of culture, made this investment viable”, says Tainah Fagundes, creative director of Da Tribu.
Before the covid 19 pandemic, the community produced an average of 3,000 meters of rubberized thread a month for making bio-jewels. With the sharp drop in sales, the purchase of material from the community began to be spaced out every three months.
With the market slowly warming up again, Da Tribu directs its strategies towards B2B actions, remodeling the business with scale potential for the national and international sustainable fashion market.
The development of the TEA (Amazon Rubber Fabric), a new input created in October 2020, made possible by a notice to support businesses accelerated by the PPA Acceleration Program and produced from its own machinery, enabled the change in business strategies.
In addition, Da Tribu is assembling a second machine, this time aimed at the production of rubberized wire, through a loan from Banco Pérola. The intention is to promote agility and more quality in the work, and at the same time get a more competitive price for the products in the market. Soon, new training will be offered to the community for handling this machine.
All the artisanal production of inputs is made by women from the Pedra Branca Community, under the leadership of Corina Magno, the third generation of the rubber tapper family in that territory. The group participated in specific training for the production of the TEA also in 2020.
“Our expectation of targeting B2B is great. We are negotiating with several brands, prototyping collections, testing material. The TEA, the threads, the biomaterials as a whole are a novelty, because today Da Tribu has a genuinely Brazilian biomaterial, with the strength and knowledge of the Amazon. We are mainly looking at the European market, which has been asking for samples frequently. We have participated in international fairs to prospect new business. Despite the challenges of the market, which is sluggish, closed, we have innovation. It is time to innovate, to reorganize the business”, says Tainah
The future is collective
The rubber plantation on the island of Cotijuba was inactive for a long time, and the partnership with Da Tribu brought a new rubber cycle, now also involving women in the production process for sustainable fashion.
During the months of June and July, Da Tribu promoted the exhibition The future is collective, audiovisual project that weaves the entire history of the Pedra Branca community up to the company's meeting with riverside families. The journey is contacted through photographs, videos and texts, in a 3D environment. accessed here.
Photos: João Urubu/Tribute release