Photos: Mahta Disclosure
In June, during NaturalTech, Mahta, specialized in natural and regenerative foods, launched organic chestnut milk powder, with 100% of Brazil nuts. In addition, the business announced the entry of a new partner: Chef Thiago Castanho from Pará.
Nut milk powder is a regenerative and sustainable alternative to cow's milk, being 100% natural and whole. It does not contain lactose, gluten, sugar, preservatives, flavors or thickeners.
“We are talking about a commitment to health and the environment. Its nutritional profile is impressive, high in vitamins and low in sugars and carbohydrates. In addition, it is rich in unsaturated fats, such as omega-3, which are essential for heart and brain health. By choosing this product, we are supporting a sustainable and regenerative production model, which values biodiversity and contributes to the preservation of the Amazon rainforest and its natural resources”, analyzes Edgard Calfat, founding partner of Mahta.
Max Petrucci, also founder of the business, points out that the company's mission in its trajectory is to support the AFS model (Agroforestry Systems) and strengthen the positive social impact through fair and solid relationships with small extractive communities in the Amazon.
new partner
Mahta now also has a new partner, the chef from Pará Thiago Castanho, known for his role as presenter of the program “Sabores da Floresta” on Canals Globo, in which he presents viewers with the richness of Amazonian cuisine, exploring typical ingredients, such as tucupi, açaí and jambu, in addition to presenting traditional recipes and techniques.
“I am very happy to become a partner of Mahta. We share a common purpose of learning and sharing forest knowledge with Brazil and the world, as we believe that this valuable knowledge can enrich lives, preserve nature and promote awareness of the importance of biodiversity”, said Thiago Castanho, Brazilian-born chef in Belém do Pará, where he grew up amidst the diversity and richness of Amazonian cuisine.
“The partnership with Thiago Castanho is a milestone for Mahta. Your knowledge, talent and passion for the Amazon inspire us and strengthen our commitment to sustainability and forest preservation. Together, we intend to further explore the richness of Amazonian cuisine and develop products that value biodiversity and local culture”, says Max.
Participation in Natural Tech
Mahta participated in NaturalTech, the largest natural products fair in Latin America, with its own stand. The business had already experienced participation last year, through the stand of the Amazônia program in Casa Floresta em Pé, promoted by AMAZ, Idesam and Climate Ventures to provide access to markets.
Max evaluates this year's experience as very positive, so much so that Mahta should participate in the fair again in 2024:
“Participation this year was very important, mainly to reinforce reputation. And this has a primary impact on sales, in our case through influencers. Usually, fairs like NaturalTech have retail as their main channel. The brands' main objective is to welcome retailers who go there to do research and learn about new products. We received almost 100 polls from this audience. We are not at that moment, but, on the other hand, a similar mechanism happens with influencers. Many that we still didn't know, or that we weren't close to, came to our stand and gave us feedback on the brand and the product. And we sell about R$ 40 thousand worth of products. For all the reasons, the participation was very good.”
Add a Comment