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Manawara opens third franchise

Photo: Manawara Disclosure

After opening two franchises – one in Manaus and another in São Paulo – Manawara opened its third unit in Shopping Osasco, in the city of Osasco, in the Metropolitan Region of São Paulo.

The unit is part of a series of franchises scheduled to open by the end of 2024. Two others should open later this year, between May and June: at Shopping Pátio Paulista, in the capital of São Paulo, and in Manaus, at Amazonas Shopping .

More units are also planned for the year in São Paulo, Rio de Janeiro and Belo Horizonte. The point of sale in the capital of São Paulo, opened in mid-2023, remains in operation and also functions as a showroom to attract future franchisees.

Mércio Sena, CEO of the company, highlights that Manawara should deliver 10 franchised units this year, with the firm intention of expanding access to Amazonian flavors. The franchise model offers more than 20 products, including fruit candies of different flavors, nuts and cookies. Foods such as açaí, guaraná, taperebá and cupuaçu are present in jujubes and other vegan products, free of gluten and lactose. And it plans to close the year 2024 with 15 new products.

In its production chain, Manawara seeks to value producers from the Amazon region. The guaraná used comes from Maués, the nuts come from Assoab (Association of Farmers of Beruri), which operates in Resex Mamirauá. The starch in the cookies comes from Iranduba, the honey from Boa Vista do Ramos, the coconut flour from producers in Acre.

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