Amaz focuses on innovation in mentoring phase with Tribo Superfoods

Text: Maxi Media Communication

Tribo Superfoods, a company in the Amaz portfolio, participated in an in-person mentoring session with consultant Glaucia Goettenauer of Tropos Amazônia and the Amaz acceleration team. The meeting, held at Idesam's headquarters in Manaus, focused on deepening the business's value proposition, a strategic step within the customized acceleration plan developed for each initiative supported by the accelerator.

Mentoring marks the transition between the first and second semesters of the acceleration journey, a time when each business's plans are reevaluated to define the next steps with even greater focus and clarity. At the startup, the focus on innovation and production processes was identified as a priority in the new cycle, and the activity served as a starting point for the new phase.

"The acceleration journey enters a new phase, focusing on organizing businesses and strengthening their processes. Through mentoring, like the one Tribo Superfoods experienced, each startup redefines priorities and charts its next steps more clearly, striving for growth and aligning business development with positive impact," observed Rafael Moreira, acceleration leader at Amaz.

For Glaucia Goettenauer, mentor at Tropos Amazônia, moments like these are crucial for companies at different stages of development. "Mentoring is extremely strategic and beneficial for startups to evolve and expand their horizons. In mentoring Superfoods, I brought expertise in understanding the value chain, the impact it generates, and how we can improve this product within the company's processes," she explained.

The mentor also highlighted the startup's existing potential in engaging with communities, especially in the superfruit market. "Tribo Superfoods is already generating a significant positive impact by successfully establishing this bridge between cooperatives and the market. The simple act of connecting those who harvest the açaí on the farm with the marketing channels transforms the process. There's still plenty of room to grow and strengthen this communication with producers and consumers," the expert stated.

The startup

Tribo Superfoods is a food tech company from Pará that offers products such as pulps and pieces of superfruits grown in the Amazon. The food is produced in partnership with regional producers, preserving the original flavors and knowledge, while also preserving the forest.

The startup's CEO, Maurício Pantoja, defined the meeting as a moment of in-depth diagnosis and strategic alignment. "It was a conversation that helped us look at the business itself: our purpose, structure, team, objectives, and metrics. It was a time to question ourselves, understand critical points, and consciously map out the next steps," he stated.

According to Maurício, the morning's work was intense and productive, reinforcing Tribo's commitment to quality growth and maintaining a positive impact on the families and communities the company serves. "This type of mentoring helps us better structure the business, respecting the limits of good work and expanding our capacity to generate transformation," he concluded.