20231019-AMAZ-OFICINA-PREACELERACAO@RODRIGODUARTE--10

Mariano Cenamo is Ashoka's new social entrepreneur

In February, the director of new business at Idesam and founder of AMAZ, Mariano Cenamo, joined the team of social entrepreneurs at Ashoka, the largest global network of social entrepreneurs.

Over 20 years in the Amazon, Cenamo has acted as a driver of a new economy, contributing to the construction of an impactful business ecosystem and reimagining the financing of this construction.

“Cenamo’s creativity and experiences inform and energize Ashoka’s vast network of 1,800 social entrepreneurs who are working for systemic change in the environmental area. We believe that each person and organization that joins our community strengthens the trust and impact of others,” says Andrea Margit, vice president of Ashoka in Latin America.

In 10 years, Mariano foresees the emergence of a significant number of locally developed businesses in the Amazon, creating a center of innovation in the region that will attract international attention from investors and open up new entrepreneurial opportunities in the forest.

Idesam's goal is to invest at least R$ 100 million in the Amazon bioeconomy over the next few years. This will require at least 100 market agents, including client companies and partners; support or development of 90 sustainable value chains; and support for more than 220 businesses, social organizations and solutions.

For Cenamo, the construction of an Amazonian bioeconomy will only be achieved with collaboration between various actors, based on the formation of networks of people, organizations, entrepreneurs, investors and financiers who have complementary capabilities and skills. “In the Ashoka community, I hope to exchange experiences and build collaborations with other social entrepreneurs. Let’s liven up this dream together,” he says.

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