In September, the Tucum Brazil starts a distance learning experience with indigenous leaders in the Amazon. The program Training of Indigenous Managers in the online sale of handicrafts it was built on the premise of preparing these leaders to make sales on any online platform, whether on Tucum's Marketplace Platform, on its own website or on social networks such as Facebook and Instagram.
“The idea is that they understand how the various ways of promoting online sales work and what are the points of attention for managing a business”, says Amanda Santana, one of the founders of Tucum.
Six groups participate in this first edition of the training journey: Associação Floresta Protegida, of the Kayapó People (PA), Association of Indigenous Warriors of Rondônia, Karajá Culture House (TO), Wariró Indigenous Cultures of the Amazon, Amazon Gallery and Baniwa Art (AM ).
The meetings, which start on September 17th and continue until October, will be collective, in order to promote the exchange of experiences between the groups and promote richer dynamics. But the initiative provides individual mentoring between the training modules.
The course consists of five modules. The first one is introductory, with a presentation of the course, approaches to curation, questions that are asked when buying handicrafts and the entire journey of the consumer.
Module 2 is about photography. The third deals with management, stocks and more technical aspects of the online business. Communication is the theme of module 4, and will focus on storytelling, branding and the importance of indigenous communicators.
The last module is very practical, and includes the registration of products on the Tucum Marketplace.
“The idea is that it will be a journey that begins in module 1, with the curation part, and participants will do an exercise to move on to module 2, which is to select the curated products to photograph. In module 3, they will register the products, digitize this physical product for online. And in module 4 they will write about these products, tell their stories and each initiative”, says Amanda.
From the moment the products registered on the platform are purchased, the groups will process the sales and send them, and Tucum will do all the monitoring until after-sales.
For Amanda, the biggest challenge of the process is distance: "Both the distance to realize and pass on this knowledge, as well as the distance for this dream of the Marketplace to come true, in the sense that we have logistics as our biggest challenge", he says. .
In this sense, the workshop on logistics and individual mentoring on the topic promoted by the PPA's Acceleration and Impact Investment Program in 2020 have also helped to think about this issue. “The food chain in the Amazon has a higher sales volume, it is more predictable. Our case is not very predictable, the products come from various corners of the Amazon, we do not have seasonality, and when an order for handicrafts is placed, if everything goes well, it arrives within a month, but now with the pandemic it takes even longer than that,” says Amanda. “The mentoring of the Program is helping us to advance in this too”.