The startups in the portfolio of Amaz Aceleradora de Impacto, coordinated by Idesam, participated in Encontro+B Amazônia 2025, which took place from September 3rd to 5th in Belém, Pará. The companies, through their founders and partners, participated in panels, connections, and experiences that put the Amazon at the center of the global agenda.
Among the highlights is Tucum, represented by CEO Amanda Santana, who participated in the "Raising the Bar" panel on the first day of the event, presenting "B Corp Case Study: Increasing the Level of Impact." For Santana, the B certification reflects the company's purpose and connects its operations to the transformations demanded by the market.
"Since Sistema B arrived in Brazil, we've recognized it. Unlike many companies that need to adapt, Tucum was practically born a B Corp. It's always been a challenge for us, as we're a small business, but during the pandemic, we decided to focus on it because it was part of our purpose," he stated.
Regarding Encontro+B, the businesswoman highlighted the excitement of participating for the first time, especially in an edition held in the Amazon. "I'm very excited; it's a great honor and also a great responsibility to represent the region. I was invited to present the Tucum case study on the first day, as one of the highlights of impact, and that makes me anxious and honored. It will be special to be in Belém, looking into the eyes of so many people, so close to COP30. I think it will be a meeting to remember," she exclaimed.
In addition to Tucum, two other startups from Amaz's portfolio will also be on stage at Encontro+B. Manioca, represented by Paulo Reis, and Mahta, led by Max Petrucci, will participate on the second day (4) to expand the dialogue on the theme "Activating the Future." The panel highlights the perspective that collective actions will be key to the legacy leading up to COP30, reinforcing the role of B Corps as agents of transformation.
It is no coincidence that, at a decisive moment for the planet, Sistema B — a global movement that seeks to redefine capitalism through companies committed to socio-environmental impact — chose the city of Belém (PA) to host the sixth edition of Encontro+B Amazônia 2025.
The event marks a strategic step towards the COP, in November, also in the capital of Pará, and promises to connect business leaders, indigenous communities, civil society representatives, investors and academics under the motto "The Root of the Future."
Other perspectives
Foodetch Tribos Superfoods, also part of Amaz's impact business portfolio, is pursuing certification. The startup's CEO, Maurício Pantoja, attended the event as an attendee and stated that he sees the meeting as a strategic opportunity to learn and be inspired by companies that have already followed this path.
"The certification proved to be very compatible with the business style and relationships we've been seeking. For us, in addition to market validation, it's also an opportunity to partner with other companies that believe in social and environmental impact, not only in the Amazon, but throughout Brazil and the world," explained Maurício.
The businessman also emphasized that his participation in Encontro+B Amazônia was strategic in accelerating the certification process. "This week was incredibly important for meeting companies that have already followed this path, understanding how they maintain consistency over time, and, most importantly, learning through side conversations how we can prepare to earn the seal. Even if it takes a while, the idea is to already apply the B System standards in our daily lives," he added.
Vivalá, another business in the accelerator's portfolio, also played a special role at the event. On Friday (5), the date Amazon Day is celebrated, the startup, in partnership with Natura, conducted two immersion experiences in local communities, bringing 80 people to experience the sociobioeconomy firsthand. The initiative is part of a project that seeks to transform tourism into an alternative source of income.
"Being at Encontro+B and providing these experiences is a way to show that tourism can be an ally of conservation and sustainable development. It's about generating income, but also valuing the knowledge and culture of Amazonian communities," said Pedro Gayotto, co-founder of Vivalá.
Held since 2012, Encontro+B is one of the B Movement's main events in Latin America. Now in its sixth edition, it features the motto "The Root of the Future" and brings together entrepreneurs, investors, organizations, and communities to discuss impactful solutions that point the way toward a more just, sustainable, and collective future.
Text: Maxi Media Communication
