Tipiti launches its own brand of cachaça

THE Tipiti, a company in the 2019 cycle of the PPA Acceleration Program, ended the year 2020 with the launch of its own brand of cachaça, Jambul.

The product consists of artisanal cachaça aged in pink jequitibá wood barrels, purchased in bulk from a producer in the region near Santarém, and jambu leaves and flowers supplied by AMABELA (Association of Women of Belterra).

With these ingredients, Tipiti, headquartered in Santarém, Pará, creates Jambull, taking care of standardization, infusion and packaging.

In 2019, with resources offered by the Acceleration Program, Glinnis da Rocha, one of Tipiti's partners, took the course Master Alambiqueiro and Standardization, sensory analysis and blending principles in Itaverava, MG, given by Cana Brasil – Technology Center in Cachaça. With the knowledge acquired, she and her partner, Ingrid Ribeiro, created their own version of the tasty cachaça with jambu.

“We chose the name Jambull because of the strength of the bull, metaphorically married to the fortitude attributed to the cachaças with Jambu that we have in the market, and in reference to ourselves, women entrepreneurs, especially from the Amazon, who reinvent themselves time and time again,” she says. Glinnis.

The first batch of cachaça was distributed in the last week of December 2020, and Tipiti sold its first 12 bottles. Current production is around 30 liters per month, in 100ml, 300ml, 500ml, 750ml and 1 liter versions available. Jambulll's application for registration at MAPA has already been submitted.

Currently, Jambul is marketed through the social networks and by WhatsApp (93 99187-8387), with delivery and/or pick-up at specific points in Santarém, Alter do Chão and Manaus, in addition to Nova Colina – Sobradinho, in DF. And it should arrive in Rio de Janeiro in March.

Over the next six months, the intention is to multiply sales and expand production, consolidating the brand and starting online sales. Within a year, having already registered with MAPA, Tipiti hopes to further expand monthly sales and start implementing the project of having its own distillery. And in two years, the goal is to have a production of at least 200 liters/day in its own distillery and the seal of sustainable wood management for aging.

Remodeling the business

Created in 2015, the company participated in some incubation and acceleration processes. When he joined the PPA Acceleration Program, he sold six products - jams, peppers, açaí coffee, cassava flour, tapioca flour and liqueurs - from different partners in the region, with the objectives of forest conservation, valuing the knowledge of the peoples and the dissemination of Pará culture.

Throughout the Program, Titipi was already seeing investment in the development of its own products, using inputs from small producers in the region. With the Covid-19 pandemic, the company had to suspend direct contact with communities. The partners decided to invest in the development of Tipiti's first product, the Jambull cachaça, and guarantee that others will come. 

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