Foto: JOZZUUCesta de produtos amazônicos comercializada em 2020 na plataforma Mercado Livre.

Free Market promotes Entrepreneurship with Impact + Biodiversity

Mercado Livre (MELI), the leader in technology for e-commerce and financial services in Latin America, began training in the selected businesses in June for the third edition of the Empreender com Impacto program.

The program is part of MELI's sustainability strategy and has taken place in several Latin American countries since 2019. In Brazil, this year's edition seeks to support the sale of sustainable projects in the Amazon, Cerrado and Atlantic Forest.

Businesses will have training on how to sell on the MELI platform, including commercial strategy, logistics and digital marketing. And they will also have benefits and discounts in the Mercado Livre ecosystem, specialized mentorships in marketing and visibility in the sustainable products section of the platform.

“Strengthening the commercial strategy of these projects can leverage the positive impacts of these businesses, boosting income generation in the territories, strengthening sustainable production chains and contributing to the conservation of biodiversity” says Laura Motta, Sustainability Manager at Mercado Livre.

Most of the participating businesses are formed by traditional, indigenous, quilombola, riverside communities, among others, focusing mainly on the food and beverage, handicraft and cosmetics categories. In addition, more than 50% of the leaders of these businesses are black, around 12% are indigenous and more than half are women.

The selection of businesses was made by the Giral Viveiro de Projetos consultancy with the support of partners such as AMAZ, Climate Ventures and the Amazônia em Casa Movement, Floresta em Pé.

90 businesses are part of the program, among more than 250 subscribers. Among those selected, around 50 are active in the Amazon. This business universe includes startups that are part of the movement Amazon at home, Forest standing, who received advice and training throughout 2020 and boosted their sales on the Mercado Livre platform and on the Amazon Hub as a resilience strategy in the covid-19 pandemic.

“Impact businesses, especially those in the Amazon, need support to access the market and enter the online world once and for all, which has become mandatory in this pandemic period. Having Mercado Livre as a partner in this journey of online sales, engaged in training these entrepreneurs and strengthening them, can only add to the business and consumers, who will be increasingly closer to tasty, beautiful products that contribute to the conservation of our biomes”, analyzes Ana Carolina Bastida, responsible for investment management and acceleration at AMAZ.

This year, among the Amazonian businesses that participate in Empreender com Impacto is the Jambul, cachaça manufactured by Tipiti, accelerated startup in 2019.

“We learned about the Empreender com Impacto Biodiversidade + program from a group of Amazonian entrepreneurs that we have been part of since 2019, when we participated in the acceleration. We decided to participate because it is exactly what we need right now – to optimize logistics and sales. We are already on the Mercado Livre platform, but from what we realized in this first week of mentoring the program, we can improve a lot. We want to sell more, in an optimized and professional way, and the program solves exactly these pains”, assesses Glinnis da Rocha, one of Tipiti's partners.


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