Foto: @helenapcooper/tucumbrasil

Tucum launches transparent pricing

Understanding what is built into the value of a product that is purchased is a process of transparency that is very desirable for consumers in general. In the case of indigenous crafts and art, it allows us to understand how ethical, fair and balanced are the relationships with those who produce this art and crafts.

And that's exactly what the Tucum Brazil since June, when it launched its transparent pricing. The methodology allows us to understand the percentage of the value of the product that goes to each sector of the complex chain of indigenous handicrafts.

A commitment signed by the company with associations, cooperatives, family nuclei, indigenous artisans and artisans from traditional communities in Brazil, partners and supporters in strengthening the struggle for the re-existence of indigenous peoples through handicrafts and the promotion of fair trade.

How it works:

→ 40% of what is paid is related to the labor of the product, the value that the artisan or the indigenous initiative that produced the craft receives

→ 7% refers to expenses with logistics, which makes the product travel from the forest to Tucum

→ 20% of the amount covers Tucum's administrative operating expenses - salaries and charges of employees, rent, electricity, internet, accounting

→ 16% guarantees the commissions of the service and communication team – photography, video, research and essential content creation to value the knowledge and present the stories of those who create the products

→ 10% of what is paid is related to taxes and fees

→ 7% is intended for financial expenses, such as payment of loans and reinvestments, a park that Tucum can increasingly expand its positive impacts on the lives of artisans and artisans


Every Friday, Tucum launches a radar with the week's indigenous agenda. The Observatory section can be checked weekly on the company blog.

“It's a radar of culture, arts, demonstrations, struggles. A place where we bring what is happening during the week within the indigenous movement, in whatever order. June was very beautiful, because the indigenous people spent the entire month doing the Levante for Earth, against the time frame and the PL 490,” says Amanda Santana, partner and creative director at Tucum.

The company is advancing in communication actions involving the creative work of the indigenous people. The PIOK, an artivism print that has the intention of always presenting an indigenous artist. The first issue addresses the context of the indigenous people who live in the city, who do not have a village, and features an illustration by Natália Lobo Tupinambá. We can, through handicrafts, but not only, subsidize and promote these struggles as well, and give space to indigenous people from this more creative part. This started last year when we launched an editorial made entirely by indigenous people, and we continue to seek to promote actions that have the participation of indigenous creators, artists, musicians, in short”, says Amanda.

Video and art: Tucum dissemination

Initial photo: @helenapcooper/tucumbrasil

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