Daily Archives: September 3, 2021

THE Tucum Brazil completed eight years of experience in August with the purpose of to weave strong and resistant networks between indigenous peoples and Brazilian society.

“There are over 300 people who have re-existed, for 521 years, with their ancestral knowledge and traditions, taking care of our home and providing immeasurable environmental services. With each new order we receive, we are invaded by the force that these arts carry. It is this strength that inspires and motivates us to continue in the resistance”, assesses Amanda Santana, partner and creative director at Tucum.

A member of Origens Brasil® – a network that works for the conservation of the Amazon, formed by indigenous peoples, traditional populations, support institutions and several other companies engaged in generating value for the standing forest and for the people who live in it -, Tucum is highlights by direct, ethical and transparent relationship with the peoples of the territories of Rio Negro, Xingu and Solimões.

The company informs that it contributed, in 2020, to the maintenance of 15,245,824 hectares of standing forest in the Amazon. It also worked in seven protected areas, contributing to the conservation of 14,077,541 hectares of forest.

“We are grateful to each indigenous artist who did us the honor of exhibiting their works at the our marketplace platform, and to all who join us in valuing the indigenous arts of Brazil. More than just commercializing products, we want to connect people with the rich diversity of narratives, making them also allies of indigenous struggle and re-existence,” says Amanda.

Tucum also participates in the Trillion Trees: Amazon Bioeconomy Challenge, a challenge that seeks innovative bioeconomy projects and solutions that contribute to the conservation, preservation or restoration of biodiversity and forest ecosystem functions, are locally anchored and inclusive and bring social and economic benefits to local communities. The challenge is promoted by World Economic Forum seeking to accelerate nature-based solutions in support of the United Nations Decade for Ecosystem Restoration (2021-2030).

Photograph: Lian Gaia wears bio-jewels from the Apiaká people. (@helenapcooper/Tucum disclosure)

In the month of the Amazon, the Free Market and the movement Amazon in Casa Floresta in Foot (which includes AMAZ and some of the portfolio and/or already accelerated businesses) launch the campaign Amazon for you.

The objective is to bring Amazonian entrepreneurs closer to consumers throughout Brazil, facilitating the online purchase of products that contribute to income generation and the conservation of Brazilian biodiversity.

performed from September 3rd to 12th, the initiative adds more than 30 projects which together offer more than 300 products of gastronomy, fashion and crafts.

With the motto 'From the Amazon to You', the campaign is an invitation for consumers to discover products that help keep the forest standing, and has the support of several organizations that work with socio-biodiversity, such as AMAZ, Idesam, Climate Ventures , Partners for the Amazon Platform, Conexsus, Instituto Auá, Central do Cerrado and Amazon Entrepreneurship Center.

 “With the growth of e-commerce, digital inclusion has never been so necessary and important to guarantee the income generation of entrepreneurs. Based on our power to mobilize and connect people, we want to further expand access to Brazilian socio-biodiversity products”, highlights Laura Motta, Sustainability Manager at Mercado Livre.

In the first year of the campaign, in 2020, ventures like the maniac, which sells unique foods from the Amazon region, saw their sales more than double. 

“If we consider that it was a year of pandemic, it is an excellent result. The partnership yielded excellent results for the entrepreneurs, which shows that e-commerce can be a real alternative for the challenges of marketing and logistics from the Amazon”, explains Mariano Cenamo, AMAZ CEO and New Business Director at Idesam.

The brands participating in the campaign, which offer unique flavors and knowledge from the largest tropical forest on the planet, sell a variety of products such as tucupi sauce, purple yam flour, jambu and Victoria Regia jam, Puxuri seed, in addition to sustainable fashion items and indigenous crafts.

“By including more and more ventures in the new economy, we are helping to generate income so that communities can survive and develop from other activities that do not generate deforestation. By valuing work and local cultures, we helped keep the forest standing, breaking a predatory pattern that was also driven by the distance from consumers in the rest of the country”, says Floriana Breyer, from Climate Ventures, coordinator of Lab Amazônia, that integrates the movement. "Consumers, from any region, have gained a fundamental role in this arrangement, as they have the power to guide the market, reorient the paths towards a bioeconomy and help keep the forest standing through the consumption of its products."

Photo: Julia Danesi