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Tucum is one of the winners of the Empreender com Impacto Latam Award, from Mercado Livre

Representative of Brazil in the final stage of the second edition of Entrepreneur with Impact Award can, the tucum, represented by entrepreneur Amanda Santana, was second out of six semi-finalists and received a $10,000 prize to boost the business.

First place went to the project Ecocitex, from Chile, which received 20 thousand dollars. And in third place, public choice, was the project closing the cycle, from Mexico, which received the 5,000 dollar prize.

The winners stood out among 614 participants from Brazil, Argentina, Chile, Colombia, Mexico and Uruguay. The award was announced at a virtual meeting, which brought together the semi-finalists and a jury composed of references in entrepreneurship, social innovation and impactful business in the region.

Tucum focuses on the commercialization of traditional art from indigenous peoples and riverside dwellers in Brazil, working with indigenous organizations and initiatives in training and training with the purpose of promoting, valuing and disseminating Brazilian cultural diversity. 

With 10 years of experience in the Amazon, the project fosters the autonomy of indigenous peoples, promoting income generation and autonomy, settlement in the territory, maintenance of culture and traditional knowledge and the recognition and appreciation of artisanal production.

“Many people are still amazed by our business, which is unusual in uniting indigenous peoples to the digital environment. This award is a very important recognition, which shows that we are on the right path. We want to break paradigms and prejudices. Mercado Livre is a partner in our journey, supporting, offering content and providing security for us to continue with renewed energy on this journey. And with Empreender com Impacto, it comes to strengthen this network of impact and the small entrepreneurs who are yet to come”, says Amanda Santana, creator of Tucum.

O Entrepreneur with Impact is part of the sustainability strategy of the Free Market and, in Brazil, is articulated by the Giral Viveiro de Projeto Consulting, and featured content produced from the market intelligence of the Free Market and the extensive experience with entrepreneurship and social innovation of Semente de Negócios – accelerator that has been active in the development of innovative businesses since 2011 – and Coalizão Éditodos – a group of organizations from the black entrepreneurship ecosystem, which works collectively to promote entrepreneurship at the base of the pyramid.

In 2020, the Program sought to add to the growing demand of the impact entrepreneurship ecosystem in Brazil, supporting entrepreneurs in strengthening commercial strategies, in efficiently and sustainably accessing markets and in leveraging its benefits to society.

“Empreender com Impacto seeks to empower Latin American entrepreneurs who generate social and environmental benefits through their businesses, so that Tucum's victory is quite symbolic, not only for the importance of the Amazon for Latin America, but for the fact that it contributes to generation of income and for the conservation of the forest by valuing traditional knowledge” says Laura Motta, Sustainability Manager at Mercado Livre.

New platform

This month Tucum launched a marketplace that aims to bring together stores belonging to indigenous groups that produce handicrafts and with which it has been working in these 10 years of operation.

The first three stores are from Galeria Amazônica, a store owned by the Waimiri Atroari Community Association, by Meprodjá – Arte Kayapó and by Tecê-AGIR, Arte das Guerreiras de Rondônia. Tucum continues to be one of the stores on the market place, and sells handicrafts from other groups until they are prepared to have autonomy with their own stores.

“These initiatives have been working with crafts for a long time and now they want to position themselves online. And Tucum will be that platform, which will make it possible for them to realize this dream”, evaluates Amanda Santana. All photos, essays and media were taken by indigenous groups. “The whole process was done by them, we wanted them to feel what working online is like and realize that it's all up to them. We provide support whenever necessary.”

In October, Tucum began a distance learning experience with indigenous leaders: the program Training of Indigenous Managers in the online sale of handicrafts. The initiative was built on the premise of preparing these leaders to make their sales on any online platform, whether on Tucum's marketplace, on its own website or on social networks such as Facebook and Instagram. These first three stores are the result of this work.

Tucum's new platform brings a map of Brazil where it is possible to visualize all the ethnic groups that work with the project, the location of handicrafts and the impacts caused, among many other data. “We invite everyone to buy in the forest through the Tucum platform and realize the positive impact that this causes”, celebrates Amanda.

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De Mendes and CBKK team up to scale up chocolate production

CBKK S/A, a new company focused on investments that translate into socioeconomic and environmental impacts at the origin, led by businessman Stefano Arnhold (ex TecToy), announced an agreement and association with the chocolatier Amazonian Cesar De Mendes in the company Mendes chocolates.

The objective is to scale the production of the factory based in Pará, targeting the national and international market for fine and sustainable chocolates. De Mendes was already being sought by other investors, but there was no synergy found now with CBKK.

“This negotiation started more or less in August, and the importance of this relationship is mainly due to the expansion of what we already do. We are going to intensify the social and environmental impacts, which has always been a major focus of our company. Today we have a direct impact on around 3,500 people and on 300,000 hectares of forest. This pleases us, but at the same time bothers us, because there is so much to do. The Amazon is a giant region. The depredation of the forest happens at a high speed, we need to have answers. And the expansion of De Mendes' scale of action with the arrival of CBKK helps with that,” says César De Mendes.

The association brings an ambitious goal: to directly impact 50,000 people and contribute to the conservation of at least 1 million hectares of forest by 2025.

Marcello Brito, ex-Agropalma and now CEO of CBKK S/A, highlights that the association is the sum of a lot of market knowledge with forest and cocoa knowledge that only the chocolatier It has.

“After 25 years of work in Pará and in the Amazon in general, I realize that the Amazon is a place that has everything but, at the same time, it needs to resolve legal processes. In the case of De Mendes, we are adjusting all the legislation, plant regularization, application of good manufacturing practices, implementation of blockchain production control and traceability systems for all cocoa, and a carbon calculation system for we mitigate the emissions of the entire operation,” defines Brito.

The CEO of CBKK also highlights the intention of moderate scale due to the profile of the business, a factory for the production of fine chocolates. “What we are going to do is use all our skills to seek out consumers who value this type of product, in Brazil and abroad. If we grow too much, we will already have to use planted cocoa, and we will be just one more producer competing with the giants. We want to keep the spirit of the business, to be the chocolate producer that has this specificity of working with indigenous communities, quilombolas and small producers. ”

De Mendes highlights the importance of accumulating experience to consolidate this association: “What we are today is the sum of everything we have already done. Having participated in the PPA Acceleration Program was excellent in this process. Through connections, through shared knowledge. It was very important for us to mature as a business, to understand our role and to be able to see ourselves as a sustainable business. ”

“We are very happy with the celebration of the partnership between De Mendes and CBKK, because our main objective with the Acceleration Program is to help the startups to develop and attract investments,” declares Mariano Cenamo, director of new businesses at Idesam and coordinator of the Acceleration Program at PPA. “Without a doubt, De Mendes is taking an important step in its journey, and we are certain that the company will have significant growth in its capacity to generate a positive social and environmental impact in the Amazon.” 

Integration of new Amazonian communities

De Mendes currently works in partnership with around 32 communities and with five cocoa pre-processing bases. The association with CBKK will allow the work with other indigenous territories, quilombolas and riverside dwellers.

Among the partners that will soon join the process are the Suruí, Ashaninca and Huni Kuin (Kaxinawá) Indians. Riverside communities in Amapá, close to Mazagão, too. Through a partnership with the Orsa and Jari Foundations, the work will extend to the surroundings of the Jari River.

De Mendes has had a relationship with a community in the Jari region since 2014, when he discovered a unique, unlisted variety of cocoa that gives rise to one of the chocolate bars produced by the company today.

“These regions were not chosen randomly. Indigenous communities have come to us. We have about 20 indigenous communities in the state of Amazonas, in the Maturacá region, to visit. The Indians have a great knowledge of the forest and also the mobility in their territories. They are excellent partners in the search for cocoa. We are so lucky that these communities look to us for partnerships, and with the alliance with CBKK, we will be able to advance a lot in this direction”, he says.

With the covid-19 pandemic, the chocolatier works on the design and assembly of an audiovisual tutorial on cocoa pre-processing training, which he usually performs with the communities in person. There will be online support and, as soon as possible, visits will be scheduled in loco. This process will allow for the expansion of the number of assisted communities.

CBKK has ambitious goals to impact the origin of business

Composed of executives or businessmen who in their trajectories were touched at some point by the Amazon, CBKK S/A has among its members people who worked in systems that sought a choice of environmental, social or socio-environmental sustainability.

Marcello Brito, the company's CEO, comes from the agribusiness area, having worked for 25 years in Pará, and participated in several multi-stakeholder initiatives in Brazil and abroad.

All CBKK members are also Conservation International in Brazil advisors. And from this action came the concern to act to boost the socio-biodiversity economy in the region.

“We have a challenge ahead of us: participate in 100 to 120 deals from now until December 2030. Small businesses, in which we can have 50%, 10%, 5% of participation, or have no participation at all, but be a service provider. Or an intermediary with philanthropy. It doesn't mean being a partner in all these businesses, but having a link with them, strengthening them,” defines Brito. To get on CBKK's radar, these businesses must also have an impact at the origin, in the communities.

“We have defined a region for this: the Amazon biome, coastal regions with mangroves or investments 'in water' – for example, the development of algae farms in communities located on the Brazilian coast. ”

CBKK is also partnering with a company linked to agroforestry systems, with extensive experience in Brazil and abroad, with the expectation that the supported businesses will have the concept of agroforestry system around them.

“It is a model that has not yet been explored, we have a lot to learn in terms of knowledge, plant health, root interaction between plants, nutritional interaction. But this is the future of modern agriculture,” ponders Brito. “Nothing against soy, corn, rice, which are part of the bioeconomic process. But what else can we do besides the traditional bioeconomy to generate something different for the Amazon? Time is running out and we are losing the war there, and losing seven to zero. ”

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Partnership with Costa Brasil brings logistical solution to Amazonian businesses

Unsurprisingly, logistics and access to Amazonian socio-biodiversity products are among the biggest challenges for high-impact businesses operating in the northern region.

One of the solutions found to minimize this bottleneck was the establishment of a partnership between Costa Brasil, Lothar Logística, Idesam and Climate Ventures, with the objective of promoting, in a sustainable way, the access of Amazonian socio-biodiversity brands to the national market.

The partnership is part of the movement Amazon at home, Forest standing, which today brings together 16 sustainable brands operating in the Amazon, most of them accelerated by the PPA Program.

THE Costa Brasil is a large company specializing in multimodal transport. It operates throughout the Brazilian territory, delivering customized solutions according to each demand, seeking agility, security and economy.

Through the partnership signed, Costa Brasil undertakes to carry out weekly cargo transfer franchises on the Manaus-São Paulo and São Paulo-Itajaí routes, as well as storage in Manaus, São Bernardo do Campo, Guarulhos and Itajaí. It is also responsible for the handling service (labeling and packaging of products).

This logistical arrangement is, in itself, a great advance for businesses that generate a positive impact in the Amazon, facilitating access to products, reducing freight and speeding delivery, as the products are stored in the southeast of the country.

“Costa Brasil has sustainability as one of its pillars, which is why our commitment to the environment is constant. We are happy to support the Amazon at home project, Floresta depé, which is increasingly contributing to a sustainable Brazil,” says Sérgio Thomaz, CEO of the company.

The partnership also includes the preparation of a study and logistical assistance for the chain of each entrepreneur, as well as investment in sustainable cargo stations in general (containers), in actions to promote the sustainable chain, provision of tools/systems for freight optimization, among other points.

For the coordinator of the Acceleration Program at PPA and director of new business at Idesam, Mariano Cenamo, Costa Brasil brings a lot of value to the Program, contributing with excellence and an enormous network of transport and logistics, storage and distribution of products, placed at the layout of startups.

“This year in particular, it was evident how important it is to master these operations to place impact products from the Amazon in more competitive conditions in the markets of southern and southeastern Brazil. We are building a series of storage, transport, distribution and warehousing solutions that are already available to businesses, and we hope that in the future the solutions will tend to grow more and more. ”

Search for logistics and marketing solutions

The partnership is an unfolding of the realization of the Lab Amazônia: Challenge of Logistics and Marketing of Sociobiodiversity Products in the Amazon, carried out by Climate Ventures, Idesam and Plataforma Parceiros pela Amazônia, and which brought together in Manaus, in June of last year, around 40 representatives of organizations and companies for the design and subsequent prototyping of solutions.

With the pandemic, several of the Amazonian businesses found themselves compelled to implement or increase e-commerce. The brands, companies and organizations, some of them participating in the Lab Amazônia, came together and created the movement Amazônia em casa, Floresta em pé, boosting visibility and commercialization for the brands. And soon came the celebration of the logistics partnership.

Ricardo Lothar, from Lothar Consultoria, who participated in the Amazon Lab and has been helping to build solutions, believes that the arrival of Costa Brasil as a partner and operator of this block of Amazonian brands represents a milestone and a paradigm shift in the non-existent relationship between large companies in national logistics and small impact entrepreneurs in the region.

“Costa Brasil will create a virtual logistical treadmill between the Amazon and the South and Southeast of Brazil, with a warehouse, tax suspension until the final sale and free time lengthened storage, allowing the Amazon product to be available to large consumer centers, with prompt delivery, without burdening the entrepreneur during the brand and product consolidation phase. Lothar Consultoria, as a voluntary partner of Idesam and PPA, fulfilled its role of guiding logistical solutions and prosperity for impactful businesses in the Amazon, regardless of their size. The Amazon is a solution, never a problem. ”

Business and Indicators Curatorship

The partnership also establishes that Climate Ventures and Idesam will curate sustainable businesses able to integrate into the arrangement, build social and environmental impact indicators and systematize a database resulting from individual logistics consultancy carried out, seeking to ensure transparency and monitoring .

For Floriana Breyer, from Climate Ventures, it is very significant that Costa Brasil has accepted the challenge of overcoming Amazonian distances and opening up space in its operation to transport and store cargo for these entrepreneurs. “They understood that, much more than products, they transport standing forest and social benefits. Partnerships like this one could scale the Amazon movement at home, Floresta standing and bring the Amazon closer to Brazilians, helping to consolidate the bioeconomy as a vector of sustainable development in the region. ”

Vitor Galvani, also from Climate Ventures, highlights the importance of building indicators to demonstrate that the value of Amazonian products goes far beyond flavors and beauty, as they contribute to keeping the forest standing. “A partner of Costa Brasil's size can support us in reducing logistical costs and delivery time for products to the southeast of the country. This will directly impact the increase in sales of Amazonian brands. In addition, this partnership will bring benefits in reducing the carbon footprint in the traditional logistics that the projects used, as we will prioritize the maritime modal in an optimized way. ”

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Taberna da Amazônia reformulates its business model during the pandemic

Promoting the connection of Amazonian socio-biodiversity products with Brazilians, creating shorter links in the production chain and more direct links between small producers in the northern region and consumers, is the core of the work of the Amazon tavern.

Anne Karoline Mello, founder of Taberna, is a designer. He taught for a while, studied and worked with ecodesign, materials research, did a postgraduate degree in environmental management, worked with the Amazonas state research funding agency and took a master's degree in design and sustainability in Rio de Janeiro. 

Born in Manaus, she went through all these experiences before returning to her origins. And the way she found for this return, given the relationships woven in Rio, where she lives and created the Tavern, was to establish a bridge between the Southeast and small Amazon producers.

The beginning was limited to the sale of chestnuts produced by the father, as well as chestnut cookies to friends. Gradually, with the acceptance and interest of the public, it expanded the products offered, started to participate in fairs and even had a physical store in Rio for a while.

Operating on a mobile basis until the beginning of 2020, the Amazon tavern participated in events offering nut biscuits, cupuaçu bonbons, chestnut, chocolate with cocoa native to the forest, cupuaçu jujube with mangarataia, jambu cachaça, tucupi, jellies, tapioca, peppers and flour, among many other delicacies produced by Amazonian communities.

“I grew up in a family that has a very strong connection with the interior of the state of Amazonas. My family on my father's side comes from the Purus, he has always worked with extraction and trade of products in nature, and I grew up watching this process. I thought it was all very grand, but that reality didn't seem right for me, because I was born in the city of Manaus, I was studying, I wanted to go out, see the world. I left, studied and, on that return, after doing a whole study of the environment and dealing with different audiences, I started to understand the integration of what I had done with the recognition of the value of where I was born and what my parents do. THE Tavern it's part of it,” says Anne.

Period of isolation brought by the pandemic inspires business redesign

With the covid-19 pandemic, Taberna da Amazônia had a drop of more than 50% in revenue. Anne used her free time to reshape the business, investigating areas that required better organization and working on expanding the product offering.  

Food remains Taberna's strength, but products and services from other niches will now be added to the catalogue.

 “This expansion was designed based on the demands of our customers, who asked for beauty and health items. In addition, when the name Taberna da Amazônia came up, there was already a desire to take a great diversity of products from the forest to the world. It was a dream that I thought was very distant, but now, through a new online platform, it becomes more viable”, evaluates Anne.

Among the news, which can be seen in early December – the month in which the business completes four years – is a new website with e-commerce in operation, in addition to the availability of product kits in charming panniers (which can be purchased in a way separately or by subscription) and the dissemination of Amazon expeditions that promote experiences with community tourism in partnership with local organizations.

 “The intention is to have a Marketplace for small local initiatives that work with themed expeditions and in communities. The relationship established with tourism initiatives is to support dissemination. I used to suggest itineraries for clients who asked for tips for trips to the Amazon. Taberna now supports the dissemination of these initiatives through its website and social networks”, says Anne.

The paneiros, woven in arumã fiber by the Tikuna, can also be perceived as experiences, as they categorize Amazon products into four options: Paneiro Pai D'água (the Taberna's most beloved products, such as cookies, sweets and bonbons) , Paneiro Pavulagem (brings products a little more sophisticated on the palate, peppers, preserves, sauces, liqueurs, jellies and chocolates), Paneiro Fit (products related to healthier diets and sports, with granola, nuts, guarana) and Paneiro Caboquinho (It gathers the northerner's basic basket and brings items such as flour, tucupis, sweets, coffee, etc.).

In 2021, the range of options at the Taberna will include health, beauty and handicraft items from the forest.

Mentoring offered by the Program was fundamental in the change

The intention to expand products and services already existed, but it gained even more strength with the mentorship of Hilton Menezes, Kyvo's CEO, offered by the PPA Acceleration Program, focused on business model.  

“He has been a key player in the business restructuring process. I work alone on all fronts of the company, and decision making ends up being a lonely and difficult process. The mentor helped me organize the ideas in spreadsheets, tables and visualize the possible paths for the business”, evaluates Anne. The process also helped in investigating the customer journey, choosing the best platform for e-commerce and finance. The 2020 statements are already closed and the deal enters 2021 with a financial plan drawn up.

Another important change is the location of the stock, which in December will occupy a distribution center in Botafogo, Rio de Janeiro, which will facilitate the process of delivering products with delivery to the city and sending the products to other parts from the country. The products were located in Manaus, which ended up making shipping more expensive for the consumer.

“The entire acceleration process has been very fruitful. I end the year really seeing my company. And with the objective of implementing the e-commerce achieved. In addition to the debts paid, with support from the Program itself, which made available working capital due to the pandemic, to help businesses go through this phase. More peace of mind to grow and earn more in 2021”. 

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Digital journey of the Acceleration Program in 2020 brought learning and opportunities

With the limitations imposed by social isolation in the covid-19 pandemic, the activities of the PPA Acceleration Program, planned for the most part to be carried out in face-to-face meetings with entrepreneurs, were transformed into a digital journey.

The accelerated group in 2020 participated in a five-day face-to-face meeting in February, a fundamental immersion for establishing bonds between entrepreneurs and also for the elaboration of Theories of Change for each business.

From then on, with the epidemic advancing, the coordination of the Acceleration Program tried to find alternatives to continue the training cycle planned to develop over the first half of 2020.

A digital journey was designed, and included expansion of content and of facilitators and partners - not having to travel to face-to-face meetings facilitated the compatibility of agendas - and also the distribution of activities throughout the year, which provided more time for the absorption of the contents.

Entrepreneurs, the Program team and facilitators connected through webinars, which provided, in addition to sharing content, moments of exchange and collective construction.

For the coordinator of the Acceleration Program, Ana Carolina Bastida, the new format brought the challenge of maintaining the interaction between entrepreneurs and between entrepreneurs, facilitators and Program partners, which was very rich in face-to-face meetings.

“This interaction has been fundamental for entrepreneurs to establish partnerships, exchange lessons learned and experiences, because they live the same reality and the challenge of entrepreneurship in the Amazon. And we managed to bring this interaction, even at a distance, through the participatory formats of the modules. The businesses had space to interact and talk in the resolution of exercises and challenges proposed by the facilitators”, evaluates Ana.

The digital journey offered learning modules on value proposition, digital sales channels, logistics in the Amazon, branding and communication, operational intelligence, financial planning, accounting management and pricing.

In addition, three connection wheels were promoted: Entrepreneurship and business in the Amazon, with Ricardo Abramovay; People management and self-care, with Regina Erismann; and Export of sustainable products, with Edy Chammah, from Brazil Global.

The Program coordination assesses that the new format has brought more efficiency by reducing logistics costs and travel time. And also more efficient absorption of the content itself, due to the more spaced distribution of modules throughout the year.

“The training cycle in digital format brought an opportunity for entrepreneurs to connect, from various parts of the Amazon, to partner facilitators throughout Brazil. The meetings helped in the organization process in the face of the pandemic crisis, and brought content and strategic partnerships for businesses, such as logistics and exports”, assesses Guilherme Faleiros, new business analyst at Idesam.

Connection and learning

Workshop held in February in Manaus

To Saulo Thomas, from ONF Brazil, the activities offered contemplated the needs of the business, in particular the modules focused on logistics and organizational strategy. “These lessons helped us to think about organizing the house first, before moving on to new things. The diversity of modules was very interesting, topics such as branding and communication were very new for us.”

Maria Eugenia Tezza, from Academia Amazon Teaches, highlights that the Program enabled the development of strategic skills for the continuity of the business. “The situation was really delicate because of the pandemic, but with the support of the PPA Acceleration Program and our expedition members, we managed to get through this period. The digital journey brought a very interesting format that managed to keep us connected. Thankfully, our first event managed to be in person, so that we could all look at each other and feel part of a united group in favor of conscious and engaged entrepreneurship. This made online activities provide more connection between us.”

After the modules of the digital journey, in which he had greater use in the topic of communication and branding, Academia Amazônia Ensina hired a communication professional and is currently working on the rebranding of the business. 

Hélia Félix, from cocoaway, assesses that the new format brought great benefits, and also made it possible for more people on the team to participate in the training: “In each activity, we organized small groups of people who identified with the theme. It was an intense journey and a lot of learning.”

The digital journey also brought the possibility of increasing the number of participants in connection circles and other activities, bringing together entrepreneurs from the 2019 cycle to those from the 2020 cycle, and further expanding the interaction and exchange between the members of the two groups.

To Tainah Fagundes, from of the Tribu, accelerated in 2019, the Program provided opportunities for updating and getting closer to the new initiatives accelerated this year, establishing connections and the possibility of exchanges.

Joanna Martins, from maniac, also accelerated in 2019, highlights the richness of the activities offered: “The Program has helped us a lot in terms of connections and knowledge, in a way out of the curve compared to other initiatives and groups in which we participate. This has brought enrichment and very positive results for Manioca”. 

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Amazonian ingredients are used in innovative beverages

It is not new that genuinely Amazonian flavors have delighted chefs and inspired food and beverage recipes. 

Recently, the Kiro, producer of a relatively new type of drink in the market (the switchel), but already with great acceptance among the consuming public, developed two new flavors: Apple + Jiquitaia Pepper and Cumaru + Cupuaçu.

Indigenous Jiquitaia pepper is supplied by communities in the Traditional Agricultural System of Rio Negro, indicated by Origins Brazil. Cumaru is provided by maniac, a business that integrates the portfolio of Partners for the Amazon Platform Acceleration and Impact Investment Program. Cupuaçu comes from the south of Bahia, produced on a family farm.

Committed to the production chain and the traceability of ingredients, seeking to enhance the value of the farmer and rescue the relationship between city and countryside, Kiro brought to the country the switchel category, which, although of uncertain origin, was already popular among rural workers Americans since the mid-17th century as a natural isotonic. In Brazil, the product is positioned as an alternative to alcoholic beverages, being sold in bars, restaurants and also on the website.

Amazonian ingredients increasingly valued

“We had the desire to launch new flavors for a while, but due to several challenges that arose along our trajectory, this plan ended up being postponed. We did a lot of testing of recipes, flavors, fruits, seeds, in short, and we ended up deciding on these flavors that we're launching now”, says Leeward Wang, one of Kiro's founding partners. “We take care of the origin of the ingredients, and all the stories they bring give a lot of strength to the product, because they are very precious ingredients. ”

The connection with Amazonian suppliers was made by Amazon Hub, an impact business located in São Paulo that connects small and medium producers in the Amazon with consumers throughout Brazil. Rodrigo Ribeiro, from Kiro's team, made the contact.

“I met Rodrigo a few years ago, when he was working on an initiative to preserve pirarucu with Amazonian oils. We met again this year, at the Galpão Biomas of Instituto Auá. They talked about Cambuci, from the Atlantic Forest, and we started talking about Amazonian raw materials. He took samples of fruits and seeds for testing, and we soon began supporting them in their search for suppliers,” says Kaline Rossi, CEO and co-founder of AmazôniaHub,

AmazôniaHub has been building bridges with several partners for the supply of Amazonian ingredients in São Paulo, Curitiba, and more recently with a German buyer that sells vegetable oils and butters for cosmetic purposes.

Manioca, which supplies Cumaru to Kiro, began its trajectory by supplying chefs in large Brazilian restaurants with Amazonian flavors, and now it is already witnessing the diversification of companies interested in the ingredients from the forest.

“Beverage, candy and vegan products industries, among others, are using our flavors to create wonderful products, which, in addition to flavor, are concerned with strengthening our biodiversity. More recently, we started supplying Kiro, which produces a drink full of personality and which we are proud to have as a partner. And also for Amazonika Mundi, which produces meat plant based and started using Amazonian ingredients”, says Paulo Reis, a partner at Manioca responsible for the commercial. 

Photo: Kiro/publicity