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Manioca has just launched a version of Tucupi, a delicious northern broth, which invites Brazilians to use the ingredient as a seasoning for poultry, fish, seafood, rice and other foods.

One of the company's flagships, the Tucupi, already sold in 1 liter bottles, arrives to the public in a new 300ml package, ready to be used at home. With this, the brand inaugurates a new way to enjoy one of the most famous Brazilian ingredients: seasoning for everyday life.

In the Amazon, the broth is consumed as an integral part of dishes such as duck in tucupi and tacacá. Now, the idea is to spread the flavor across the country as a seasoning for poultry, fish, seafood, rice and whatever the imagination allows.

“Tucupi is an incredible product, 99% that people who taste the broth like. It has a very good acceptance and has the potential to be known and consumed around the world. With this in mind, we started to question ourselves about how to make this product common in Brazilians' lives. Stop being a delicacy for great chefs and become an essential spice in the kitchen of every Brazilian. As happened with the cheese bread, which was from Minas, and the açaí, which was from Pará, and now both are considered Brazilian products”, defines Joanna Martins, CEO of Manioca.

The company also recently launched the Sementes line, which offers cumaru, cocoa nibs, nuts and, soon, puxuri. And it started to market its products in Portugal.

2020 was dedicated to better understanding the business and possible paths. Seeking to understand the consumer's perspective, the company realized the desire for practicality and natural foods. Thus, the guideline emerged to make Amazonian products more accessible and simple, and at the same time maintain the appreciation of flavor. Solutions that are tasty, that do not harm your health and that are practical, all using and valuing the ingredients of the greatest biodiversity on the planet. This orientation is present in the new products that will be launched throughout this year.

The new products are now available to the consumer in the company's e-commerce.

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One of the biggest bottlenecks for business in the Amazon lies in logistics and the transport of people and goods. And it is precisely in solving this challenge that Navegam has been working, seeking to optimize river transport in the Amazon region, facilitating access to information on freight and passenger transport.

Founded in 2018, the startup develops a platform for managing data and various logistical information, such as number of people, prices, sales per branch, stocking controls, etc. The solution is focused on river transport in the Amazon, but it also has functionalities for road transport in the region. 

The initiative of startup consists of an internal module for vessels to manage information about ticket sales and an application to make sales, both on the vessel itself and at the agencies that offer these tickets. It currently serves 24 vessels with mixed transport of people and goods, a number that should increase in the short and medium term.

The public of interest includes the population of the Amazon regions that depend on river transport in their daily travel routine, companies that transport inputs and final products, travel agencies and boat owners. 

Navegam was accelerated by the Program in 2020. With the covid-19 pandemic imposing stoppages and social isolation, the startup, which started that year with a well-defined roadmap headed for the launch of new services, had to review priorities.

The ticket sales operation was paralyzed for almost five months and sales fell by almost 90%. On the other hand, the logistics operation had a growth of almost 2001TP1Q, which allowed the financial health of the business to continue operating.

The company intermediates about 45 freights a day, but during the pandemic that number reached 200. “It was a very difficult year for everyone, and our state suffered a lot during the pandemic. Many companies went bankrupt. And Navegam managed to stand up and even grew in this complex scenario”, assesses the company's CEO, Geferson Oliveira.

new breath 

In 2021, Navegam, which currently operates in the state of Amazonas, will expand its operations to Pará, Amapá and Rondônia. For this, they are hiring more professionals and expanding the company's team.

In addition to having recently received an investment of 425,000 reais, Navegam is negotiating with two impact funds. The total investment is expected to reach up to R$ 2 million.

Geferson believes that participating in the PPA Acceleration Program contributed a lot to the growth of the company and of the partners themselves, which enabled them to mature and be able to review investments by Brazilian and international funds.

“The Program team has helped Navegam a lot in all aspects, whether it's providing support in training, consulting, legal advice, in short. The most interesting thing was that the acceleration process was also a process of personal growth for all of us, as entrepreneurs. Today we have another vision of what an impact business in the Amazon is.”

Inspired by the rubber tappers who still work in several extractive communities in the Amazon, surviving with difficulty, but at the same time caring for and keeping the forest from which they earn their living, Tênis Seringô arrives on the market.  

Large shoe brands have historically always used natural rubber in their production lines. However, little by little, this raw material was practically all replaced by petroleum-based materials, such as synthetic rubber, EVA and polyurethane.

Seringô, which only works with vegetable raw materials from the Amazon, has developed a shoe with more than 95% of them in its composition, rescuing a little of this past, while aiming at the need to conserve the forest and its biodiversity and also fight the climate emergency.

All components are vegetable. The sole and the insole are produced from natural and organic rubber, in a composition with vegetable fibers from the micronization of the açaí kernel. The upper is assembled from jute, an Amazonian fiber, or from jute dubbed with rubber. The shoelace is also a rubberized jute tape with organic latex and rubber tip. And the lining is made from organic cotton, dubbed with a natural organic latex foam.

A sustainable and biodegradable product, Tênis Seringô is produced by Coopereco (Cooperative for the Production of Eco-Extractivists in the Amazon), formed by rubber tappers and artisans who produce rubber in the state of Pará, especially in Marajó and in the region of Santarém.

The sneakers, available in two models, will be on sale soon at Bemglô, in São Paulo, and at Ver-o-pesinho, at Shopping Boulevard, in Belém. segingo.eco.br, with free shipping throughout Brazil.

In March, participants and supporters of the Amazonia em casa, Floresta em pé (Amazon in Home, Standing Forest) movement gathered to assess the activities carried out in 2020 and outline exercises for the future.

Started in June last year, the movement was one of the solutions developed for Amazonian businesses to continue their sales during the pandemic, encouraging the adoption of e-commerce strategies.

As a result, businesses that had a drastic reduction in sales in 2020 (a drop from 70% to 90% in sales) started their journey in e-commerce and reaped good results, whether in sales or visibility.

Started from a pilot project in June 2020, in partnership with Mercado Livre, the movement has been growing and unfolding, with specific activation milestones in September, the month of the Amazon, on Green Friday in November and also on the occasion of Christmas .

Among the strategies and actions adopted by the movement are solutions in the area of logistics and storage - consolidation of shared stock in São Paulo, logistics coordination, handling and delivery to the final consumer, 24-hour delivery in São Paulo and 48-hour delivery to other places in the Brazil, freight subsidy, taxes and storage, free transfer of goods on the Manaus – São Paulo route. In the commercial area, an exclusive form was developed for B2B sales, in addition to the creation of a catalog and commercial materials, corporate baskets and for B2C.

In the area of communication and marketing, the movement promoted the activation of influencers through lives with Amazonian entrepreneurs, contact with opinion makers, in addition to developing an identity and website aimed at the initiative. A network of 35 digital influencers, including journalists, chefs, artists and nutrition and health professionals, was involved in the activation actions.

Solutions to 2020 challenges guide the next steps

The movement's next steps include the search for solutions to a series of challenges that faced learning throughout 2020, classified into two axes: market access for Amazonian socio-biodiversity and structuring the movement.

In the first axis, the challenges are placed in the basic structuring of the Amazonian businesses, in the expansion and consolidation of the logistic and commercial infrastructure for market access, in the scaling of commercial logistic solutions to include more Amazonian businesses, in expanding the traceability of products and in boosting the bioeconomy of the standing forest.

In the movement's structuring axis, the proposals include the structuring of governance and the operational core, medium and long-term financing strategies, enabling the measurement of positive impact at the end, development of a membership plan, strengthening the commercial front and communication and marketing strategies, integration and automation of inventory and logistics databases.

The group that integrates the movement Amazon at home, Forest standing includes 16 Amazon brands - of which ten are part of the PPA Acceleration Program portfolio – and is a realization of Mercado Livre, Acceleration Program and Business of Impact of PPA, Idesam and Climate Ventures. It is co-organized by Amazônia Hub, Biobá and Instituto Auá, in partnership with Costa Brasil, Lothar Consultoria e Logística e Origens Brasil and institutional support from Fundo Vale, Instituto Clima e Sociedade, Climate and Land Use Alliance and Instituto Humanize.

To get to know the Movement, access the website.

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The continuity of the campaign Amazon at home, Forest standing in the last quarter of 2020, in sales to the Amazon businesses, only via Mercado Livre, R$ 65,835.00, an increase of 7.4% in relation to previous months.

released on last september as an alternative to help leverage the sales of Amazonian businesses, hampered by the covid-19 pandemic, the initiative awakened several entrepreneurs to the online commerce and it made those who already saw this possibility, or even those who were already taking their first steps in this sales modality, to speed up the process.

The campaign had activations in November, on account of the Green Friday, and in December, stimulating shopping with a purpose at christmas.

During the Green Friday, the activation of the campaign focused on enterprises that work with crafts and fashion, and promoted lives with the influencers Mona Soares, Alessandra Luglio and Laura Mocellin Teixeira, which had the participation of Tainah Fagundes (Da Tribu) and Francisco Samonek (Seringô), in addition to the coordinator of the Acceleration and Impact Investment Program at PPA, Ana Bastida.

As part of the campaign experience, participating businesses suggested revert 10% of the value of sales of product baskets (20 units, limited edition) for one of the businesses in the PPA Acceleration Program portfolio, the Tapuruquara Warriors Mountains, which had its activities – community-based indigenous tourism – completely paralyzed because of the pandemic.

Businesses also worked together in the elaboration of a manifesto, which translates the feeling and purpose of joint action, as a group that focuses on the same purpose, which is to conserve the forest, value regional knowledge and generate income for its populations.

“In a co-creation experience, we designed this edition of the campaign together with entrepreneurs, with even more purpose and fostering the conscious consumption of Amazonian products. We had greater participation from them in the definition of strategies and actions, with the intention of highlighting this union between them, seeking the same purpose”, assesses Guilherme Faleiros, new business analyst at Idesam.

The campaign experience on Green Friday is one of cases cited in the guide Commercial Strategy Journey: A Guide to Impact Business. The result of a partnership between Mercado Livre and ICE, the publication presents a journey to guide and guide the impact entrepreneur in the construction and implementation of the commercial strategy of their business.

Also in November, the movement Amazon at home, Forest standing – which brings together brands and organizations committed to generating a positive social and environmental impact in the Amazon, and which promotes activation campaigns to encourage online sales by participating businesses – won a own website.At the Christmas, the focus of the campaign was expanded for all businesses, including gastronomy. The entrepreneurs involved disclosed the movement in their networks, and there was also activation with two influencers: Day Molina, stylist and indigenous activist who promoted a live with the participation of Amanda Santana (Tucum); and Bel Rabbit, Chef at Cuia restaurant, in São Paulo, who prepared a Baião de Dois Amazonian recipe while talking to Joanna Martins (Manioca).

See this photo on Instagram

A publication shared by Bel Coelho (@belcoelho)

Businesses report good experiences

Joanna Martins, CEO of Manioca, evaluates that the activation made by the lives with influencers positively impacted the visibility and sales of the business. 

“Being on the Mercado Livre platform by itself would not give half the return that we registered in sales with the campaigns. Today, e-commerce represents 20% of our sales, and this percentage grew throughout the second half thanks to this movement and the lives in which we participated," he says.

Another point highlighted by her is the reinforcement that the virtual campaign also brought to sales aimed at food services and retail as a whole: “The campaigns were fundamental for our survival during the pandemic period, and even for the resumption of sales , which might not even have been possible without the participation and this increase in online sales.”

The CEO of Manioca points out that the realization of lives with opinion makers around the Amazon movement at home, Floresta em pé was “a good idea”, for being able to engage influencers with greater reach around a common purpose. “For us small businesses, it's more difficult to engage an influencer to support a brand. But convincing him to support a group of brands with purpose is more viable. "

For Peabiru Produtos da Floresta, the support of the Acceleration Program on this e-commerce front was important to ensure good sales revenue via Mercado Livre in 2020.

“Of the revenue we had in the last period of the year, around 35% was obtained thanks to the Green Friday and Christmas campaigns, the engagement in the campaigns and the support provided by Amazônia Hub in the dissemination, commercialization and in part of the logistical operation,” says Hermógenes Sá, Director of Peabiru.

“Compared to the past period, these numbers make us believe that we would achieve very significant results under normal conditions. Our participation in this movement, both in terms of visibility and sales, makes us bet more and more on this partnership, believing that in the near future we will be consolidated in the market.”

Advances in logistics for Amazonian products

During the period in which the two campaigns were developed, the partnership between Costa Brasil, Lothar Logística, Idesam and Climate Ventures, whose purpose is to promote the access of Amazonian sociobiodiversity brands to the national market, has consolidated.

THE Costa Brasil, specialized in multimodal transport with operations throughout the Brazilian territory, it is committed to carrying out weekly cargo transfer deductibles on the Manaus-São Paulo and São Paulo-Itajaí routes, in addition to storage in Manaus, São Bernardo do Campo, Guarulhos and Itajaí. It also became responsible for the handling service (labeling and packaging of products).

The logistical arrangement represents great advancement for businesses that generate a positive impact in the Amazon, facilitating the access to products, bringing reduced freight and faster delivery, as the products are stored in the southeast of the country.  

The partnership also includes the preparation of a study and logistical assistance for the chain of each entrepreneur, in addition to investment in sustainable general cargo stations (containers), in actions to promote the sustainable chain, availability of tools/systems for freight optimization, among other points.

“In 2020 in particular, it was evident how important it is to master these operations to place impact products from the Amazon in more competitive conditions in the markets of the south and southeast of Brazil. We have built a series of storage, transport, distribution and storage solutions, which are already available to businesses, and we hope that in the future the solutions will grow even more”, assesses the coordinator of the PPA Acceleration Program and director of new Idesam business, Mariano Cenamo.

Next steps

The group that integrates the movement Amazon at home, Forest standing includes 16 Amazon brands - of which ten are part of the PPA Acceleration Program portfolio – and is a realization of Mercado Livre, Acceleration Program and Business of Impact of PPA, Idesam and Climate Ventures. It is co-organized by Amazônia Hub, Biobá and Instituto Auá, in partnership with Costa Brasil, Lothar Consultoria e Logística e Origens Brasil and institutional support from Fundo Vale, Instituto Clima e Sociedade, Climate and Land Use Alliance and Instituto Humanize.

After the 2020 movement, its members At this moment, evaluate the performance of the campaigns and take new steps and possible dates for new activations, encouraging businesses to stay active in e-commerce and promote the brands on their social networks.

“The encouragement of e-commerce and the visibility, results of the movement, were important to give these businesses the breath they needed, given the adverse scenario of the pandemic. But, in addition to that, the program understands the value of leading efforts to open new markets for businesses in the Amazon, given the challenges of logistics and access to specific markets in the region. For 2021, we will strengthen our support for the movement, seeking to activate new campaigns, but also create a market opening front for B2B (companies for companies), seeking to reach the medium and large retailers”, assesses Ana Bastida, coordinator of the Program Acceleration and PPA Impact Investing.

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The well-known phrase “if life gives you lemons, make lemonade” never made so much sense for the manage well, startup accelerated in 2020 by the Acceleration and Impact Investment Program of PPA. 

With the social isolation imposed by the covid-19 pandemic, the company invested in technology to continue offering its solution to the market, which brought expanding the number of customers and saving resources with the digitization of field visits. 

Maneje Bem's main objective is to structuring of productive agricultural systems, focusing on industry. Through a platform, accessible via the web and application, it captures data from the field, favoring the planning of actions and monitoring of impacts related to sustainability. 

"We do this so that the industry has social and environmental responsibility with small producers, guaranteeing them income and quality of life”, defines Caroline Luiz Pimenta, one of the company's founders. 

The work takes place on three pillars: diagnosis, insertion of technology of the application in the farmer's daily life and training. Before the pandemic, diagnosis and training were carried out in person. In 2020, migrated to online, and the results surprised Caroline.

“We had huge benefits. O producer engagement was very high, and we got reduce expenses and have the same results. Face-to-face visits became punctual, and made more intelligently. We restructured our methodology, gained agility in the diagnosis process and still managed to show our customers the importance of digital transformation. ” 

The number of Maneje Bem customers more than doubled in number of projects. The team was expanded, as were the partners. 

Amazon

Selected to participate in the PPA Acceleration and Impact Investment Program in 2020, Maneje Bem is not headquartered in the Amazon, but was preparing to establish CNPJ in the region, one of the requirements of the Program's Business Call for startups that brought solutions to the Amazon, even though they were not physically based there. However, with the arrival of the pandemic, this step had to be temporarily suspended.

For Caroline, the possibility of being accelerated by the Program and of working with Idesam, with the guaraná productive chain in the Amazon, were great opportunities in 2020. “Now, in 2021, we started a process of surveying indicators, which can be monitored during this process of digital transformation. We know the production system of guarana and let's work together with the Guarana of Maués Alliance, Ambev, Idesam and other partners who are also involved in this process. ”

Caroline says that participation in Acceleration Program, through the digital journey developed especially to serve entrepreneurs during the pandemic, led to the company knowledge that was applied directly to the business, in areas such as definition of impact indicators, measurement and brand positioning. 

In addition, it highlights the importance of connecting with entrepreneurs and the impact ecosystem of the Amazon to have a better understanding of the region and enable the development of work with the guaraná chain in Maués.

Future

Plans for 2021 are broad, and start with team restructuring and process optimization from the 2020 learning.

Another novelty is the structuring of a active commercial sector, which did not exist before at Maneje Bem. The business set sales and project implementation targets for 2021.

"Our main objective is to be a reference in the process of digital transformation in the field for the sustainable development of rural communities. We're putting into practice all the learning we've learned over the years to reach this goal as quickly as possible,” says Caroline. 

Today, Maneje Bem has projects structured in 13 municipalities in Maranhão and begins expansion to the states of Piauí and Pernambuco, with the cassava chain. In addition to guarana in Maués, the startup has projects approved with the cocoa chain in southern Bahia, one of them with the Dengo chocolate company. In partnership with Embrapa, it also develops a module for the production chain of swine and poultry for the state of Santa Catarina. 

In addition to all this, Maneje Bem, in partnership with other organizations, prepares a project for acting with indigenous communities in Rondônia and Mato Grosso. Based on a diagnosis, the project aims to develop indigenous communities, seeking to expand their production for commercial purposes. 

“Today they produce for subsistence, and our idea is that they are able to produce more and have a connection with the industry. And for this we will use a lot of technology, including coming from other countries like, for example, Israel. The project's objective is to contain deforestation and its respective emissions from Greenhouse Gases in Indigenous Areas, enlarging the access to social services, economic infrastructure and services and support for productive activities, says Caroline. 
"We will help to improve the techniques, both for forest conservation how much for extract the best economic return for them, optimizing their productive potential that they already have. ”

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Member of the 2019 class of the PPA Acceleration and Impact Investment Program, maniac prepares for a busy 2021, with new product launches and growth forecast of at least 60%.

The company started the year 2020 with bold plans, but the covid-19 pandemic has postponed the execution of the planned strategies to 2021. Even so, the company learned a lot, invested in online sales and is in the final stages of negotiations to receive a new investment from the ABF Fund (Althelia Biodiversity Fund Brazil).

It is from Belém, Pará, that Manioca is managed by partners Joanna Martins and Paulo Reis. The company is defined by the duo as a small industry with a social and environmental impact, which transforms ingredients from the Amazon into natural, practical, healthy, innovative and full of flavor foods. At the same time, this entire process is carried out in dialogue with the communities, generating local development, fair trade and structuring of production chains.

With the drop in sales in 2020, Manioca decided to try ecommerce. The response was very good. member of the movement Amazon at home, Forest standing, was one of the companies with the best performance in online sales with Mercado Livre.

 “From the partnership with Mercado Livre, we were able to make ecommerce viable, to the point of investing. Today there is a person in Manioca dedicated to digital commerce, ecommerce operations and marketing. Our view on this has changed a lot,” says Joanna, the company's CEO.

2020 was also dedicated to better understanding the business, the consumer and possible paths.

“One of the greatest lessons we have learned since we created Manioca was the relationship with the market. We have a vision 'from the inside out', from the Amazon to Brazil and the world. And in general, the businesses that innovate and gain access to markets are exactly those that come from the outside. Being able to do what we do is already a paradigm shift, because generally those inside have a perhaps more limited view of the market in general, do not understand the outside consumer very well, and this sometimes makes innovation or product adaptation difficult. ”

A new look for the consumer is reflected in practicality and flavor

Seeking to understand the consumer's perspective, Manioca realized the desire for practicality and natural foods. Thus, the guideline of working with more accessible, simpler products emerged, and at the same time maintaining the appreciation of flavor. Solutions that are tasty, healthy and practical. This orientation is present in the new products that will be launched throughout this year.

There will be five new products, which reflect Manioca's vocation of being an industry of spices and flavors from the Amazon. At the same time, the company will start operating in new segments of the food industry.

The first of these products, available to the consumer as of February, is a new version of tucupi, in smaller quantities and already with this reading key of being, also, a seasoning.

“Tucupi is an incredible product, 99% that people who taste the broth like. It has a very good acceptance. With this in mind, we started to question ourselves about how to make this product common in the lives of Brazilians. Stop being just Amazon and become a product of Brazil. As happened with the cheese bread, which was from Minas, and the açaí, which was from Pará, and now both are considered Brazilian products,” defines Joanna.

The company also recently launched the Sementes line, which offers cumaru, cocoa nibs, nuts and, soon, puxuri. And it started to market its products in Portugal.

PPA Acceleration Program helped the company better understand its impact

Before participating in the PPA Acceleration Program, the manioca perceived the social and environmental impact that the business generated, but did not systematize these results. From the acceleration process, the company went deeper into the impacts generated in its production chain and focused even more on the business.

“Our actions were structured and systematized. We started to take a deeper environmental look. We have always understood that, by promoting the social development of our suppliers, while also valuing our culture, we were bringing environmental gains to the region. But from the acceleration, we understood that it was possible to implement several other environmental actions to expand this gain,” highlights Joanna.

Other points highlighted by the CEO of Manioca in this process include the connection that the Program made possible with people, other businesses and entities, which made the company realize the impact ecosystem in development in the region and strengthen itself in this movement.  

Manioca participated in the two investment rounds promoted by the Program, and managed to invest in both.

“We had many gains with the Acceleration Program, and that didn't just happen in that first year, when we were accelerated, but that reverberate until today. And this shows how much this network has strengthened over time and how important and necessary these connections are for this region to develop more and more”, she assesses.  

Look at the production chain

The concern with structuring and strengthening the production chain also reveals a careful look at suppliers, with a development program that prepares them not only to provide inputs for Manioca, but also for the relationship with other potential customers.

This preparation includes sanitary adjustments, formalization and other important points to ensure a minimum standardization of inputs, while maintaining the artisanal and cultural footprint, respecting each producer.

“The Amazon is a territory where there is a lot of production, but little formalization. In general, these producers, even because they are from family farming and the absence of the state, are very little professionalized and formalized. The role of our program is to support them, guide them, train them and make them improve, whether in their structures or in their production processes, in the standardization of products. Nature gives us different products depending on the time of year, the soil in the territory, but there are production processes that manage to reduce these differences a little”, highlights Joanna.

Manioca hired an architect to support producers in improving their production structures, creating structural plans for flour houses, tucupi and black tucupi production. Producers wanted to improve production structures, but they didn't know how to do it, because there are no specific guidelines. At the same time, they were afraid that the structures were not adequate or accepted for formalizing their business.

“We want to ensure good food handling and safety practices, but in dialogue with the culture. The industrial process in general, of standardization, brings an external culture that often oppresses the culture of our traditional peoples. We are concerned about not making the production environment an industrial environment. It continues to be handcrafted, maintaining the cultural characteristics of each producer, but at the same time it brings food safety, health and more standardized processes so that we have better products in the end. ”

THE Tipiti, a company in the 2019 cycle of the PPA Acceleration Program, ended the year 2020 with the launch of its own brand of cachaça, Jambul.

The product consists of artisanal cachaça aged in pink jequitibá wood barrels, purchased in bulk from a producer in the region near Santarém, and jambu leaves and flowers supplied by AMABELA (Association of Women of Belterra).

With these ingredients, Tipiti, headquartered in Santarém, Pará, creates Jambull, taking care of standardization, infusion and packaging.

In 2019, with resources offered by the Acceleration Program, Glinnis da Rocha, one of Tipiti's partners, took the course Master Alambiqueiro and Standardization, sensory analysis and blending principles in Itaverava, MG, given by Cana Brasil – Technology Center in Cachaça. With the knowledge acquired, she and her partner, Ingrid Ribeiro, created their own version of the tasty cachaça with jambu.

“We chose the name Jambull because of the strength of the bull, metaphorically married to the fortitude attributed to the cachaças with Jambu that we have in the market, and in reference to ourselves, women entrepreneurs, especially from the Amazon, who reinvent themselves time and time again,” she says. Glinnis.

The first batch of cachaça was distributed in the last week of December 2020, and Tipiti sold its first 12 bottles. Current production is around 30 liters per month, in 100ml, 300ml, 500ml, 750ml and 1 liter versions available. Jambulll's application for registration at MAPA has already been submitted.

Currently, Jambul is marketed through the social networks and by WhatsApp (93 99187-8387), with delivery and/or pick-up at specific points in Santarém, Alter do Chão and Manaus, in addition to Nova Colina – Sobradinho, in DF. And it should arrive in Rio de Janeiro in March.

Over the next six months, the intention is to multiply sales and expand production, consolidating the brand and starting online sales. Within a year, having already registered with MAPA, Tipiti hopes to further expand monthly sales and start implementing the project of having its own distillery. And in two years, the goal is to have a production of at least 200 liters/day in its own distillery and the seal of sustainable wood management for aging.

Remodeling the business

Created in 2015, the company participated in some incubation and acceleration processes. When he joined the PPA Acceleration Program, he sold six products - jams, peppers, açaí coffee, cassava flour, tapioca flour and liqueurs - from different partners in the region, with the objectives of forest conservation, valuing the knowledge of the peoples and the dissemination of Pará culture.

Throughout the Program, Titipi was already seeing investment in the development of its own products, using inputs from small producers in the region. With the Covid-19 pandemic, the company had to suspend direct contact with communities. The partners decided to invest in the development of Tipiti's first product, the Jambull cachaça, and guarantee that others will come. 

The brand from Pará slow fashion Da Tribu launched, on December 10th, a new collection, the guide, with innovative and sustainable pieces made in TEA (Amazon Rubber Fabric).

The new pieces, with a limited edition, include a bag that transforms into a backpack and scarves, signed by Reg Coimbra and Bruna Bastos, designers from Jambo Estúdio from Pará.

The collection was conceived based on the changes caused by the coronavirus pandemic: "We asked ourselves what people were looking for and we strongly noticed a reconnection with the space in which they live, with the house, for example", says the creative director of the brand, Tainah Fagundes.  

Another interesting point of the pieces is the multiple uses. The backpack can also be used as a bag, and the scarf, in addition to housing potted plants, can be used as a basket for objects and fruit. “We were interested in thinking about these developments, and that's why we called Reg and Bruna to conceive the design of the products, as well as the prints”, says Tainah.

Other partnerships in the collection include the Costuraê collective – a project that brings together seamstresses from the Guamá and Terra Firme neighborhoods in Belém – and the Pedra Branca community on the island of Cotijuba – which produced the TEA and has been a partner of Da Tribu for more than three years old.

The sustainability of parts

The Nortear collection emerged from a common interest between the brand and Jambo Estúdio. “There had been a common interest and admiration for some time. Da Tribu and Jambo are played by women from the Amazon, entrepreneurs, who think in a similar way and who believe in the power of partnerships”, says Reg Coimbra.

A survey of the universe of the brand and its consumers, market trends and the fashion area was carried out to propose new products with the Amazon Rubber Fabric (TEA), whose specific machinery was built with resources of the emergency notice of the Partners for the Amazon Platform Acceleration Program, launched to help female entrepreneurs in the midst of the Covid-19 crisis. The fabric was developed in partnership with researchers from UnB (University of Brasília)

The parts are made of TEA and reused truck tarpaulins, with over ten years of use, representing at least 1 million kilometers traveled.

“The canvas was dyed and treated to be softened. It's a time to reframe and stop producing excesses, betting on timeless products with a longer shelf life”, defends Da Tribu creator Kátia Fagundes, about the concept of the collection, which also permeates the entire trajectory of the brand, with the constant use of recyclable materials, renewable raw materials and investment in the relationship with communities in the capital of Pará.

Before TEA, Da Tribu developed pieces with rubberized threads with latex, in partnership with Comunidade Pedra Branca. Now, the expectation is that, with the new machinery, production will increase and bring more financial return. “We saw that production is much higher, we had a very high demand and this impacts our financial world within the community”, says Corina Magno, producer of threads and fabrics at Comunidade Pedra Branca.